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Starting from the small problems of life, Joyoung spent 30 years looking for an answer

author:Finance is unscrupulous

Text | Jinning

"Optimal solutions are needed everywhere in life, and both "optimal" and "better" are needed.

The Russian-born mathematician Arkady Nemirovsky was awarded the "Science or Mathematics of Intelligence" award from the Association of World Laureates "for his pioneering work on the theory of convex optimization".

In his view, optimization theory is not just a mathematical problem, it is directly related to the world. "Making choices in the best way is a basic human aspiration. Many times it feels like it's enough to do it, but it's often not enough. ”

From a cup of soy milk to the well-being of thousands of families, from small problems in the kitchen to small problems in life. To a certain extent, Joyoung is also a profound practitioner of "optimization theory" -

Because Joyoung has always believed that there is always a better solution to the small problems in life. Enough is often not enough.

On April 18, Joyoung held a new product launch conference for the 30th anniversary of Joyoung in Shanghai with the theme of "Tribute to Great Little Problems".

Starting from the small problems of life, Joyoung spent 30 years looking for an answer

Over the past 30 years, in order to find the best solution for quality life, Joyoung has always adhered to health and innovation, and through the attention and solution of "small problems" in everyone's life, Joyoung has continued to precipitate core technology, create high-quality small household appliances, and constantly promote the innovation of healthy lifestyles to help Chinese people live a healthy life.

1. Lead an era with a product

Chinese people love to drink soy milk, which is implanted to the bones, but the process of making soy milk is very complicated. Many people have the memory of drinking a cup of soy milk in winter when they were children, and often brave the cold wind to go out to buy soy milk, and when they drink it, there may only be a trace of warmth left in their mouths.

In 1994, Joyoung invented the first fully automatic household soymilk machine. Joyoung has since entered thousands of households and has become synonymous with soymilk machines.

Starting from the small problems of life, Joyoung spent 30 years looking for an answer

The first fully automatic household soymilk machine

In the first ten years, Joyoung invented a product, created an industry, achieved a brand, and led an era with "a cup of soy milk".

After the soymilk is cooked, people have also arisen one small problem after another in the process of using the soymilk machine, and these small problems have also promoted the technological innovation of the soymilk machine step by step.

Can soy milk be filter-free and residue-free?

For a grain of beans to be reborn into fragrant soybean milk, the soymilk machine needs a strong heart - a motor. Not only should it be powerful, but it should also be stable and reliable, and it must also be quiet.

However, in order to achieve no filtration and no slag, in addition to the motor, the perfect cooperation of crushing technology is also required. As the blades turned, so did the water and the beans, like holding a knife and chasing leaves in a tornado. Therefore, Joyoung delved into fluid dynamics and crushing technology, and made the best combination of blade shape, material and cup body, to achieve the delicate taste of ancient soybean milk while removing the traditional filter.

Can soy milk be boiled more fragrant?

Whether soy milk is fragrant or not, the first thing is to fully boil it. However, soy milk is a high-protein substance, and when boiled, a large amount of foam will be produced at a temperature of about 80°C-90°C, which is easy to overflow. However, if the temperature does not exceed 85°C, it will not be able to remove antinutrients such as urease and lipoxidase in the soy milk, which will produce a beany smell, making the soy milk untasty and unsafe. Therefore, Joyoung invented the anti-overflow boiling technology, which can make the soybean milk fully boiled and prevent overflow.

Whether soy milk is good or not, heat is the key. When the heat is right, the nutrition and deliciousness are in place. Joyoung set up a team to specialize in intelligent temperature control technology, and invented the patented technology of simmering to crack the code of soybean milk to make it fragrant.

A small soybean milk machine contains the scientific and technological strength honed by Joyoung.

In the past ten years, Joyoung has continuously achieved technological breakthroughs, and has achieved three core technologies: motor drive technology, intelligent temperature control technology, and nutrient extraction technology, as well as many important technologies such as fluid dynamics technology and overflow prevention technology. These technologies are also the underlying core technologies of small household appliances. In this process, Joyoung soymilk machine has gone through 25 technical iterations, more than 500 products, and accumulated more than 1,200 technical patents.

These technologies are the results of Joyoung's research on one small problem after another to the extreme. Because behind every small problem, there is a consumer's pursuit of a better life.

2. The user's "small problem", Joyoung's "big topic"

In the second and third decades after that, Joyoung found that through the core technology accumulated by the soymilk machine, it can enter more categories and help consumers solve more small problems in life.

The invention of the heating wall breaker is the best example.

After the wall breaker was introduced to China from Europe and the United States, it set off a boom. But soon the water and soil were not adapted: the wall breakers all over the world were cold wall breakers, and there was no heating function at all. What should I do if I want to take a sip of a hot drink?

Chinese brands know the Chinese best. Jiuyang applied the temperature control and boiling technology innovation accumulated by the soy milk machine to the wall breaker, and invented the heated wall breaker in 2016, allowing people to drink a variety of nutritious hot drinks in one sip and warm the stomach of Chinese.

The heating wall breaker quickly won the favor of Chinese consumers and swept the country. Joyoung wall breaker has been riding the dust since then, and has maintained the industry championship for 8 consecutive years.

Joyoung's all-round wall-breaking nutrition master Y8 released this time can automatically and efficiently extract the nutrients of different ingredients, and can adjust the thickness to meet different health needs, and can also automatically proportionate nutrient packets and automatic cleaning and sterilization, making a wall-breaking machine that everyone needs a reality.

Starting from the small problems of life, Joyoung spent 30 years looking for an answer

Joyoung Almighty Wall-Breaking Nutrition Master Y8

This is due to a series of "black technologies" independently developed by Joyoung.

For example, the BlenderX grinding system can ensure that the diameter of the drink can be as fine as 85 microns, and the coarse taste of cereal milk can become as silky as milk, and the "new Huitong remote sensing technology" can allow the machine to continue boiling without spilling while heating up rapidly, so that the food can continue to boil at the optimal extraction temperature, and the precipitation of protein can be increased by 71%, allowing the nutrients to be fully released.

Starting from the small problems of life, Joyoung spent 30 years looking for an answer

Demonstration of the new Huitong remote sensing technology

In order to solve the small problem of adjustable taste, the Y8's inverter brushless motor realizes the infinitely adjustable grinding direction and speed, in which the reverse side of the blade rotates slowly, allowing the food to retain the granularity and high fiber.

Joyoung also cooperated with Gu Zhongyi, a well-known nutritionist, to select ingredients with the same origin of medicine and food, and developed a total of 28 varieties of "Daily Food and Nutrition Broken Wall Cooking Grain Packs", which only need to be put into the package, scan the QR code on the package, and the intelligent system will match the exclusive program, which is nutritious and delicious, so that the taste will not be the same for 28 days.

Can you still free your hands? Solve the noise of the wall breaker?

To this end, Joyoung has pioneered the fully automatic "washing and drying integration" function, which realizes the "three washing and one drying" of high-pressure spray washing, high-temperature steaming, high-speed stirring and high-temperature cycle drying, so that it can be dried and cleaned after washing, and it can be antibacterial for 96 hours. The inverter brushless motor used in Y8 is equipped with space soundproof capsule technology, and the average volume when making soy milk is only more than 40 decibels, which is lighter than the sound of people talking indoors.

Solving the industry problem of the health risk of rice cooker coating peeling off is another proof of Joyoung's unremitting efforts to make products for the health of users.

In the past, rice cookers generally used aluminum liners with chemical coatings, and once the bare aluminum was released after the coating peeled off, there would be health risks, which was a "time bomb". The industry as a whole has not been able to find a good solution. At the same time, the potential risks of chemical coatings are becoming a hot topic.

Joyoung has entered the rice cooker category based on temperature control, anti-spill and other technologies. At the beginning, Joyoung thought about a question: how to let everyone eat a bite of healthy rice?

In 2014, Joyoung took the lead in launching the first coated rice cooker with iron kettle liner to effectively prevent the health risks of aluminum coated liners.

In 2018, the steam rice cooker with glass liner was invented, and for the first time, the cooking effect of non-stick rice with 0 coating was realized. However, the glass liner also has the defects of not having a good thermal conductivity and poor taste of rice.

After scientific research again and again, Joyoung finally found the best technical route in 2022: invented the stainless steel 0-coated rice cooker, using 0-coated high-quality material - stainless steel, and the original air-cooled moisturizing film technology to form a natural moisturizing film between the rice and the inner tank to achieve physical anti-sticking.

In 2023, the lattice micro-pit technology will be launched again, adding 200,000 lattice micro-pits on the basis of air cooling, so that the non-stick performance will be significantly improved and the national standard level 2 non-stick will be achieved.

Joyoung has set off a zero-coating revolution in the rice cooker industry, which has brought health to more than 1.5 million families and continues to lead the industry.

The 2024 0-coating non-stick rice cooker 40N9U pro brought by Joyoung at this press conference is a challenge to the ideal rice cooker in people's minds - 0 coating, non-stick, easy to care for, and can make really delicious rice.

Starting from the small problems of life, Joyoung spent 30 years looking for an answer

九阳2024款0涂层不粘电饭煲40n9U pro

The newly upgraded "Rice Grain Activation Suspension Cabin Technology" further shortens the spacing of the micro-pits and greatly increases the surface area of the suspended moisturizing membrane by turning the circular micro-pit into a square, so that the rice grains are like "suspended" on the inner tank, and the cooking rice will naturally not stick;

The inner liner material is upgraded to 8k mirror stainless steel, the hardness is 3.5 times that of 316L stainless steel, and after 200,000 times of machine tool wear test, the effect can be maintained for 30 years.

Starting from the small problems of life, Joyoung spent 30 years looking for an answer

Demonstration of rice grain activation suspension chamber technology

At the same time, Joyoung has also upgraded the dual-core air cooling system, adding far-infrared top heating, which can better realize the precise control of the temperature control curve of rice, bringing more and more accurate changes in the temperature control curve, which can reach the 10A good rice standard of fragrant, glutinous, elastic, loose, even, boiling, moist, flat, sweet and full.

Moreover, different rice can be personalized and the taste can be adjusted softly and hardly, children want to eat chewy, parents want to eat soft and glutinous, you can get it with one click.

Joyoung also announced that it will cooperate with the China Rice Research Institute to realize the adjustment of the taste of up to 100 kinds of rice in the future, and will successively realize self-service upgrades for users through OTA.

It is based on the core technology accumulated by the soymilk machine that Joyoung strives to find the best product solution at the beginning of entering each new category, starting from the small problems of the user's life.

Want to eat healthy noodles with 0 added at home? Joyoung invented a fully automatic household noodle machine;

Worried about the radiation hazards of induction cooker? Joyoung invented an anti-radiation induction cooker;

Joyoung invented a soymilk machine that does not need to be washed by hand;

The air fryer is dry, firewood and slow to make food? Joyoung invented the quick-tender roasting air fryer;

Joyoung invented the inverter light sound wall breaker;

The water purifier will be polluted twice, and the hot water is too slow? Joyoung invented the space antibacterial heating water purifier;

……

In particular, Joyoung also brought space heat small purification R5P at this press conference, which perfectly solved the problem of the water purification industry.

Starting from the small problems of life, Joyoung spent 30 years looking for an answer

Joyoung Space Thermal Small Net R5P

Different from ordinary water purifiers on the market, Joyoung innovatively applies aerospace zinc oxide antibacterial technology to household water purifiers.

This antibacterial material is used in the filter element and the whole pipeline to ensure the cleanliness of the water purifier, and a barrier is added - pasteurization cycle sterilization technology, which uses hot water at 65-80 °C to carry out periodic real-time cycle sterilization of the pipeline.

In this way, the "three-in-one" of filter element, pipeline and pasteurization cycle sterilization forms a full-link antibacterial system, which effectively solves the potential risk of bacterial growth in the pipeline, and the full-link antibacterial system is 99.9%.

Considering that consumers are still facing the small problem of high cost of core replacement, Joyoung also gave a complete solution: 6-year long-term filter element + AI intelligent core replacement + cost-effective core replacement solution.

On the one hand, the long-term antibacterial of the whole link ensures a long-term clean environment for the filter element to be used for a long time. On the other hand, the mission of the filter element of the water purifier is short, which is related to the fact that the filter element is easy to clog after a long time, so it is important to solve the clogging problem.

In Joyoung's original intelligent high-pressure pulse filter self-cleaning system, the filter element can "bathe itself" - the water flow is pressurized to more than 8kg, which can efficiently clean the dirt inside the RO membrane, and at the same time, the design of the RO membrane grid waterway is optimized, and the 90° direct flush is changed to 70° oblique flushing, so that the dead angle flush is cleaner. The newly upgraded anti-fouling diaphragm has a larger surface area and doubles the material used for activated carbon fiber filter media. Doubles filter life.

Starting from the small problems of life, Joyoung spent 30 years looking for an answer

Demonstration of intelligent high-pressure pulse self-cleaning technology

And that's not all.

Joyoung pioneered the AI intelligent filter life monitoring system, which uses sensors + big data to conduct multi-dimensional real-time monitoring of water quality and flow rate in the user's household, so that everyone can grasp the life status and replacement cycle of the filter element at any time. With a 30%-40% lower filter price than the same level, the average cost per liter of pure water per day for 12 years is less than 0.2 yuan.

It is worth mentioning that Joyoung Space Thermal Small Net R5P also adopts the latest generation of instant heat high flow rate technology, so that instant hot fresh water and boiling water can have both high flow rate, 6 seconds can be filled with a glass of 150ml of boiling water, less than 2 seconds to receive a full cup of warm water.

Every technological breakthrough and product innovation of Joyoung is a deep understanding and careful polishing of those seemingly inconspicuous but vital health details in life.

One after another, innovative high-quality small household appliances have entered every family and become a good helper for people's healthy life.

But Joyoung was not satisfied with the height of the starting point, but climbed all the way in different categories. In addition to helping users solve small problems in the kitchen, Joyoung has also expanded to the whole house field. Based on the technology of motor and fluid dynamics, Joyoung has entered the cleaning category. Based on motor and temperature control technology, Joyoung has entered the category of high-speed hair dryers......

Over the past 30 years, Joyoung has accumulated 13,181 technical patents, including more than 700 invention patents with high gold content.

3. From a small family to everyone, let the Chinese people warm their stomachs and hearts

In the family kitchen, Joyoung has helped everyone solve the small problems in family life, and has also become a "national brand" that has been with many consumers for many years. Joyoung's understanding of the national brand is to serve every "small family" well, but also to serve the broader meaning of "everyone".

As early as more than 10 years ago, Joyoung United Public Welfare Organization found a small problem in the survey: the kitchen facilities of many schools in remote mountainous areas were relatively backward, resulting in the inability to eat a good lunch.

In 2010, Joyoung officially launched the "Public Welfare Kitchen" project. From the very beginning, in view of the situation in remote areas, Joyoung chose the public welfare model of one-stop delivery, and set up a special public welfare team to be responsible for the end - from the on-site evaluation of each school, to the standardized design of the kitchen, to the procurement and equipment installation, the use of training, the implementation of full-link support, to achieve delivery and use.

Over the past 14 years, Joyoung has helped nearly 1,500 rural schools build public welfare kitchens. At least 500,000 students now benefit every day. Help every school child to have a nutritious and delicious lunch.

In 2000, Shenzhou 5 carried the first Chinese astronaut, Yang Liwei, to space. It was a moment of national celebration, and people all over the country watched the event on television. At that time, Joyoung people sitting in front of the TV would never have dreamed that the products they made would go into space with these astronauts more than ten years later.

In 2014, Joyoung was selected by the state to participate in the development of a manned space kitchen to help solve the small problems of astronauts' lives in space.

Starting from the small problems of life, Joyoung spent 30 years looking for an answer

Joyoung Space Kitchen exhibition hall

In the space station, although astronauts can look up at the stars and travel for nine days, even the "small problems" such as eating a hot meal and drinking a glass of warm water are big problems in the space station.

For example, in the past, international astronauts took 4 hours to cook an onion in space, and they could only drink cold water. And even if you want to drink a glass of clean warm water in space, you will face the problem that bacteria in space multiply several times faster than on the ground. And if you want to drink a glass of soy milk, because the special environment of space will form stomach flatulence.

After eight years of technical research, Joyoung finally developed a space kitchen in 2021 and successfully settled in the Chinese space station. With the space kitchen, astronauts can eat a hot meal in just 40 minutes, and they can also enjoy a cup of clean warm water at 45 degrees at any time, and at the same time, they can drink delicious soy milk in space, so that they can enjoy the same food as on the ground.

Jiuyang's enthusiasm and motivation to explore the vast space allow Chinese to eat a heart-warming Chinese meal no matter where they are, and let the smell of fireworks in the world at an altitude of 400,000 meters.

4. There is always a better and better solution for a healthy and quality life

In our vast country, the solution of every small problem, multiplied by the rhythm of 1.4 billion heartbeats, is enough to be a force for lifestyle change.

Over the past 30 years, Joyoung has adhered to the original intention of a healthy heart, and used innovative technology and products to help solve the health problems of every user, the nutrition of every child in rural schools, and the small problems of every astronaut's life in space.

In the process, Joyoung has continued to learn and accumulated rich experience, especially in the space kitchen project, where Joyoung's engineers have the opportunity to work with the best researchers in China. This also gives Joyoung the opportunity to accumulate and precipitate a series of space technologies in the development process of the space kitchen.

Now, these space technologies are back to the people, helping them solve more small problems. For three consecutive years, Joyoung has launched a series of space technology products, which have launched a new revolution in the kitchen and become a benchmark for scientific and technological innovation of small household appliances in China.

Today, Joyoung has improved the kitchen category from a cup of soy milk to the whole house, covering multiple scenes of people's daily life. In addition to the space technology series released this time, there are also a series of products that are more suitable for young people.

The continuous emergence of consumer needs and the small problems that are constantly raised, solving one has a meaning.

Greatness begins with subtlety, and technology comes from life. "I believe that there is always a better solution to the small problems of life", Joyoung will continue to uphold the spirit of health and innovation, and continue to propose the best solutions for the healthy life of users, so as to bring a new chapter of a better life to hundreds of millions of families.

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