At present, the overall development of Weilai Automobile is relatively stable, and the recognition of customer groups is relatively high, but the price level of Weilai Automobile is also high in the forefront of models of the same level, the current new generation of large luxury cars, Weilai ET9 officially debuted, this model is currently priced at 800,000 yuan, the overall price level is very high, whether it is in the face of pure electric vehicles or in the face of fuel models, such a price level has reached the state of standard luxury large cars, and the price level of mainstream classic models such as Mercedes-Benz S-class BMW 7 Series is the sameBut from the current series of large-scale pure electric models, the price level premium of this model is very high, is it really that the Chinese people are "wronged"?
NIO ET9
The overall appearance of the model adopts a family-style design language, which is still very familiar to lovers of Weilai cars, and the overall aura of the model is relatively high, but such a price level matches such an appearance, and it cannot show the characteristics and aura of the appearance, after all, the price level of the model has reached the million level, and the current domestic market is a million-level luxury car, which is very competitive.
In the current domestic market, models like Mercedes-Benz S-Class and BMW 7 Series have gone through many years of market experience, and at the same time, there is a strong brand culture and brand power to support Weilai as a million-level luxury model of a new power brand, and it is difficult for consumers to have enough recognition.
In the domestic market, large luxury cars are indeed positioned at the million level, but for the new energy brands of new forces, large luxury models are basically positioned at the 500,000 level, while this new generation of large cars of NIO is positioned at the 800,000 level.