01, consumers want low price, but also high quality
With the resumption of competition in the auto market in 2024, price war has become an inevitable strategy for major car companies in order to stand out in this market share battle. But unlike in the past, today's consumers are no longer simply shoppers after years of market education and transparency. When they buy a car, they show more of a cautious and rational attitude.
Faced with a dazzling array of promotions and discounts, consumers are beginning to learn to see through the phenomenon and no longer be confused by the superficial low prices. They pay more attention to the real cost performance of the product, that is, to find the most affordable car purchase plan on the premise of ensuring quality. This transformation undoubtedly puts forward higher requirements for car companies, forcing them not only to make a fuss about price, but also to work product quality and service.
As a brand with a forward-looking vision, Dongfeng Fengxing accurately captures this market change. They understand that a simple price war can no longer meet the needs of current consumers, and they must provide cost-effective products in order to stand out in the fierce market competition. As a result, the Fengxing Thunder 410 strength version with enough strength came into being.
02, "affordable, practical, practical" is indispensable
The hard power of the Thunder 410 strength version is mainly reflected in three aspects.
The first is the affordable price. The guide price of the car is 99,800 yuan, which is a rare pure electric compact SUV within 100,000 yuan. In the same price range, there are models from traditional mainstream car companies, but not many, such as Aion Y and BYD Yuan Pro.
Compared with these two models, the advantages of the Fengxing Thunder 410 power version can be said to be quite sufficient, and the same price can bring users more sufficient interior space. The "three measurements" of the car are 4570×1860×1680mm, and the wheelbase is 2715mm. Compared with the above two competing models, it has a certain advantage in interior space.
Some might say that the rear seats of the Aion Y are quite cleverly designed to provide plenty of space in the second row. However, the disadvantage is also obvious, namely the uneven distribution of space in the car. For example, the trunk volume of the Aion Y is only 405L, and the trunk cannot form a fully flat floor when the rear seats are folded down, which is enough to limit the use scenarios of the vehicle.
When the rear seats of the Aion Y are folded down, the trunk floor is not completely flat.
Compared with the design of the Aion Y, which takes more care of the second-row occupants, the vehicle layout of the Fengxing Thunder 410 power version can take into account the spacious and comfortable driving space of the occupants in the car, and can also provide a 541L trunk with plenty of space. When the second row of seats is folded down, a trunk with a volume of 1480L and a fully flat floor can be obtained. This spacious and ample space is enough to be used in different car use scenarios.
After the Fengxing Thunder 410 power version folds down the rear seats, the trunk floor is not only completely flat, but the volume reaches 1480L.
The second is the real battery life. The Wind Thunder 410 Power Edition is equipped with a battery with a capacity of 49.27 kW·h, and has a range of 410 km (CLTC mode). Compared to the two competing models with a battery capacity of 40 kW·h or less, the cruising range is approximately 100 km longer. Some people may think that the range of about 300km is enough for my daily commuting. However, in actual use, the last tens of kilometers of pure electric vehicles are generally not used, so that the nominal 300km range of pure electric vehicles will inevitably make users anxious.
The Wind Thunder 410 Power Edition not only has a longer range, but also has more power. The motor has a maximum power of 120 kW and a peak torque of 240 Nm. Stronger power not only means that the maximum speed of the car can reach 160km/h, but also can provide more sufficient power reserve for the vehicle, which can more easily complete high-speed overtaking, climbing long slopes, heavy loads and other vehicle scenarios.
The third is the practical configuration. For a pure electric compact SUV with a price of less than 100,000 yuan, it is obviously unrealistic to say that the configuration reaches the level of two or three hundred thousand level models. In fact, for these low-priced models, how to match the functional configuration can not only reflect the understanding of the car company to the user, but also reflect the integration ability of the car company.
It can be seen from the configuration table that the Fengxing Thunder 410 power version is the same as competing models, and it is basically the same in terms of safety configuration. For example, front airbags, parking radar, reversing camera, and so on. However, the Fengxing Thunder 410 power version is additionally equipped with a fatigue driving reminder function, which is more thoughtful in terms of safety.
In terms of automatic parking, hill start assist and steep hill descent to reduce driver fatigue, the Wind Thunder 410 Power Edition is obviously superior. In addition, the four-way adjustment of the steering wheel, the panoramic sunroof, and the rear exhaust air vents can increase the comfort of the occupants in the car, and the Fengxing Thunder 410 Power Edition is also readily available.
03, under the price war, there is a need for value war
In today's increasingly competitive environment in the auto market, "volume price" seems to have become the main way for many car companies to try to attract consumers. However, the emergence of the popular Thunder 410 power version has redefined the rules of market competition with its high cost performance and comprehensive performance. This model not only meets consumers' reasonable expectations for price, but also brings unprecedented surprises to users in terms of quality, practicality and convenience, thus opening a new era of "volume value".
The launch of the Thunder 410 power version stems from its deep insight into market demand and accurate grasp of consumer psychology. In terms of price, it satisfies consumers' pursuit of economic benefits with a highly competitive pricing strategy; in terms of quality, it strictly controls every production link to ensure the reliability and durability of the product; in terms of practicality, it provides spacious and comfortable interior space, strong power and excellent endurance, which meets the needs of users in different scenarios.
The launch of the Thunder 410 power version has undoubtedly injected a breath of fresh air into the automobile market. With high quality and high value, it has redefined the market standard of pure electric compact SUVs within 100,000 yuan. This model not only demonstrates the strong strength of the Fengxing Thunder 410 Powerful Edition, backed by the central enterprise Dongfeng Group, but also shows the determination and achievements of traditional mainstream car companies. In the future market competition, the Fengxing Thunder 410 power version will lead the development trend of household new energy SUVs with its excellent cost performance and comprehensive performance, and bring more high-quality and high-value choices to consumers. (Text: Bozi)