SHANGHAI, April 22, 2024 /PRNewswire/ -- After two years of heavy construction, the first offline store of the UNISKIN brand will be officially opened in Shanghai, which is located on Yueyang Road, which has the style of old Shanghai. Adhering to the service concept of "standardization, safety, compliance, and customization", Youshiyan opens a new anti-aging "skin" meeting for consumers with the strong attack and in-depth experience of the whole line of products, creates a "customized" anti-aging solution, and firmly protects the youthful state of the skin.
For Youshiyan, the traces of the skin itself are an expression of romantic language, which can bring consumers a pleasant and beautiful experience. The first store of Youshiyan combines architecture and aesthetics, and takes "the skin of architecture" as the design theme with ingenuity, interpreting the "story of skin" everywhere. The eco-friendly wall skin of the façade echoes the structure of the skin, the carefully adjusted and calculated lighting layout creates a delicate and soft skin appearance, the natural linen cloth arranged in the store is permanently retained on the wooden display cases through a special process, revealing the fabric texture of the hidden or visible, the air holes in the natural stone, the oak texture on the wooden chairs, and the original lines on the ceiling, all of which make the overall space restore the skin texture vividly, aptly expressing the brand's attention to all the small marks and characteristics of the skin.
Under the aesthetic connection based on visual co-frequency, the light-colored blackout curtains that can be raised and lowered in the offline store are arranged in sequence, which can rise and fall according to the natural changes of light and shadow, like a sailboat ready to set sail at any time, from which the nickname "Velas Chamber" is derived. In addition to the unique shape, "Velas Chamber" wants to convey the deep spiritual core of the Youshiyan brand, living in Yueyang, but also in the "ocean", whether it is a mountain or a sea, Youshiyan is boldly sailing, constantly exploring and innovating, broadening the width and depth of services in multiple ways, and bringing consumers a more cutting-edge, more professional and better skin care and anti-aging experience.
In terms of the functional layout of the space, the offline store is divided into two floors, and the first floor is a special area for the brand's full line of products, where you can not only experience the brand's classic series of products such as Black Gravity Series, Aurora Bottle Essence, and Smile Series, but also try the exclusive products of the offline counter. On the second floor, there is a life and beauty area open to appointments, equipped with professional consultants and high-tech skin beauty equipment, which can tailor a set of exclusive skin care solutions for different consumers on site.
Convey the brand concept everywhere and specialize in anti-aging Chinese skin has never stoppedIn addition to the innovation in spatial vision and experience, the location of the offline store of Youshiyan has also been carefully considered. Under the pressure of busy work and heavy life, people need a quiet space to "escape" to stay and release, and Yueyang Road is known as Shanghai's cultural landmark, the meaning of the cultural landmark, the core lies in the introverted and low-key atmosphere it represents, and the intellectual, elegant, atmospheric and extremely low-key Yueyang Road is secretly in line with it. Although it is adjacent to many popular neighborhoods, Yueyang Road maintains its soft and harmonious charm all year round, the plane trees maintain a suitable distance from people, and the road surface is narrow but has a wide street edge, which allows pedestrians to stroll as they like, and also allows people to take a short break from the daily fast pace and noisy commercial atmosphere, immerse themselves in the moment and the present, freely stroll through many historical and cultural landmarks, and also feel the traces of time in the space - this is just the same as Youshiyan" Not afraid of the passage of time, restore the beauty of health and nature" coincides with the brand concept.
In addition to the sense of freedom and comfort brought by the location, the offline store of Youshiyan also brought more surprises to consumers, specializing in the new black lens series of creams (nicknames of the product line), opening the era of "haute couture" in skin care, establishing a deeper emotional connection with consumers, giving the skin a unique pampering, reshaping the beauty of the skin, and regaining confidence and brilliance. Based on the individual's skin and living conditions, UC Black Lens series cream starts from the three main pro-aging factors of sleep, diet and environment, and polishes from the three dimensions of formula research and development, skin feeling technology upgrading and fragrance selection, and helps Chinese people solve a series of problems such as skin sagging, roughness, dullness and yellowing, and uses "one-to-one" evaluation to allow every consumer to find the cream that suits them, so that the skin can travel against time and rejuvenate the vitality of Q elasticity.
Through the two-way communication with consumers to "know and be understood", the uniqueness of individual skin can be identified from the small part of the problem for different skin layers, and the combination of dermatology, exclusive specialized formula products and supporting instruments will bring consumers a comprehensive and professional "unique" anti-aging experience.
From steady and painstaking research and development to help Chinese people maintain the original beauty and healthy beauty of their skin for a long time, to helping consumers establish the correct awareness of cognitive aging and scientific anti-aging from a professional perspective, Youshiyan has always conveyed the core values of the brand with high-quality products and professional services. Every innovation of the brand continues to refresh the market's perception of domestic skin care brands, this offline store of the Youshiyan brand is just the beginning of a new journey, in the future, Youshiyan will continue to deeply study the characteristics of Chinese skin, unlock more infinite possibilities, and create an anti-aging solution more suitable for Chinese.