Entering 2024, Li Auto, which once sat firmly in the "top spot" of the sales of new forces, has been repeatedly overtaken by the world, and the subsequent launch of the pure electric MPV model MEGA has not achieved the expected sales results, which directly led to the passive situation of Li Auto for a while. In terms of sales, in the first three months of 2024, the ideal sales volume was overtaken by the question, and the "top spot" in the sales of new forces was lost.
In order to recover the decline and return to the top, on April 18, Ideal launched a new L6 model. The new car has two versions, of which the low-spec version of the Ideal L6 Pro is priced at 249,800 yuan, and the high-spec version of the Ideal L6 Max is priced at 279,800 yuan. With the official launch of the Ideal L6, during the first sales period, the Ideal also prepared a car purchase right worth 20,000 yuan for users, which further improved the cost performance of the Ideal L6.
The "ideal" model that is more suitable for the family
As the latest and most down-to-earth model in the Ideal L series family, the starting price of the Ideal L6 is even as low as 249,800 yuan. In fact, before, the ideal L series models include L7, L8, L9 these three models, although the configuration is full, the product power is outstanding, but the price is maintained above 300,000 yuan, and the general public family budget has a large disconnection, so it is often evaluated as not close to the people. However, this time, the ideal L6 hit the price to less than 250,000 yuan in one fell swoop, which greatly confirmed and was close to the original intention of the ideal to create a warm and comfortable home for users.
Among them, not only Li Xiang spoke highly of the cost performance and product power of the ideal L6 model, but even Meituan Wang Xing also spoke highly of the ideal L6: "The ideal MEGA is made for Li Xiang, and the ideal L6 is made for employees, and it may be the model that Ideal owns the most bought by its own employees." ”
It can also be seen that the ideal L6 may become one of the most popular models among ordinary users by virtue of its more affordable price and model positioning.
In fact, in terms of product positioning, although L6 is the lowest positioning model in the entire L series of models, from the analysis of actual product strength, the ideal L6 is not far behind the big brother L7, and it is also inextricably linked with L8 and even L9. From the perspective of vehicle design, the ideal L6 still follows the L series family design, except that the front integrated star ring light group becomes longer and uniform without breakpoints, which is basically the same as the appearance of the ideal L7. Of course, in terms of body size, the ideal L6 has been reduced, the length, width and height of the new car are 4925/1960/1735 mm, and the wheelbase is 2920 mm, although the size is smaller than the ideal L7, but it also belongs to a large five-seater SUV.
Sitting in the car, the interior of the Ideal L6 continues to adopt a nesting doll-style design, which is basically the same as the layout of its own boss Ideal L9. The front central control screen and the co-pilot entertainment screen are integrated, with a 4.82-inch full LCD instrument cluster on the steering wheel and a 13.35-inch HUD head-up display, creating a simple technology style as a whole. Of course, the materials used in the whole vehicle are also kind, and they are wrapped in soft materials as far as the eye can see, highlighting the ideal luxury household attributes.
In terms of configuration, the Ideal L series never disappoints. The Ideal L6 is equipped with the latest Qualcomm Snapdragon 8295 car machine chip, which ensures the smoothness of the car machine entertainment system. The front seats are heated and ventilated, and the rear seats are also heated and ventilated. Wireless charging of mobile phones, electric adjustment of the rear row, independent air conditioning, 19-speaker audio, electric trunk, Orin-X intelligent driving chip, gesture control and other functions are all available. By comparing the L6 and L7 models, the L6 models only lack the rear seat massage,
There are several features in the car, such as a 220V power interface, electric suction doors and induction trunk, air suspension and rear entertainment screen.
In terms of power, the ideal L6 still adopts the ideal extended-range power. The new car is equipped with the same 1.5T four-cylinder engine range extender and front and rear dual motor system as the L7, with a comprehensive maximum power of 300kW, a peak torque of 529 N·m, and a 000 acceleration of 5.4s, which is more than enough for daily household use. At the same time, the new car is equipped with a 36.8kWh lithium iron phosphate power battery pack, with a CLTC pure electric range of 212 kilometers, and a 60-liter large fuel tank, with a comprehensive range of 1,390 kilometers, which can meet the needs of various travel scenarios. Compared with the ideal L7 model, the starting price of the ideal L6 has been reduced by 70,000 yuan, although the configuration has been reduced, but the cost performance has been improved.
Of course, about the fact that the ideal also uses a lithium iron phosphate battery pack on the extended range model, some netizens turned out the Weibo comment of Li Xiang, the founder of the ideal, four years ago, when Li Xiang said that the lithium iron phosphate battery used in the extended range vehicle was a disaster, and the result was that the ideal L6 also used a lithium iron phosphate battery 4 years later. In fact, in response to this problem, we should look at it rationally, first of all, after 4 years of development, lithium iron phosphate batteries have also ushered in great technological progress, not only the energy density has been improved, but also the stability and consistency have made great progress compared with 4 years ago, so the ideal L6 in order to reduce the cost of using lithium iron phosphate battery pack is not a big problem.
In fact, in the current Chinese auto market, 250,000 yuan is a significant price watershed. Most of the family attribute users who pursue cost-effective car purchase budgets are generally concentrated between 20 and 250,000 yuan. The starting price of the ideal L6 came to 249,800 yuan, which is undoubtedly more in line with the budget range of mainstream car buyers, which also helps the ideal L6 to become the most "ideal" family model.
The goal of competition is the M7
In the face of the all-round launch of the ideal L6, the M7, which has the same starting price, has undoubtedly become the most direct competitor. The starting price of both cars is 249,800 yuan, and although the length of the M7 is 95mm longer than the ideal L6, the wheelbase is 100mm shorter than the ideal L6.
At the power level, the ideal L6 is stronger than the M7 in terms of power with the standard front and rear dual motors. In terms of comfort configuration, the two cars are basically the same, and they both belong to the model of standard configuration, that is, high configuration, which can be described as an opponent in chess. However, at the level of intelligent driving, Wenjie M7 relies on HuaweiADS 2.0's intelligent assisted driving solution, which is better than the ideal AD Max and AD Pro in terms of functionality and practicality, after all, Huawei's intelligent driving is "far ahead" has been tested by the market.
To tell the truth, as a pragmatic product focusing on households, the ideal L6 is indeed very good in the price range of 25-300,000 yuan. At the level of product power, the ideal L6 belongs to a hexagonal warrior model, whether in power, configuration, comfort or intelligence, the ideal L6 has no shortcomings. Of course, some people say that the ideal L6 has no shortcomings, but it also lacks its own personality. Maybe that's true, but as a large five-seater SUV focusing on family attributes, the ideal L6 can be said to better meet the car purchase needs of mainstream family users, who need more practicality and cost performance, as for the pursuit of personality, it may not be so important.