With the advancement of globalization and people's pursuit of multiculturalism, the artistic value and collection value of Tibetan carpets have gradually been recognized by the international market. As a work of art, Tibetan carpets are also appreciated and collected by more and more people.
In Xining City, Qinghai Province, a private enterprise has become one of the leading enterprises in the Tibetan carpet industry by developing characteristic industries and has been widely recognized by the domestic and foreign markets. It has not only brought a significant boost to the local economy, but also established a Tibetan carpet training base in the local area, driving the surrounding people to increase their income and become rich, especially committed to the inheritance and development of local intangible cultural heritage - Jiaya Tibetan carpet weaving skills, and has contributed to the inheritance and promotion of advantageous characteristic industries.
The picture shows the honor won by Qinghai Shengyuan Carpet Group Co., Ltd
On the afternoon of June 7, 2021, General Secretary Xi Jinping, who visited Xining City, Qinghai Province, came to Qinghai Shengyuan Carpet Group Co., Ltd. to learn about the company's reliance on the advantages of local raw material resources, innovative design concepts, enhance product competitiveness, and drive mass employment and income. He hoped that Qinghai would develop more such characteristic industries and achieve better development through innovation.
The company has always kept in mind General Secretary Xi Jinping's ardent expectations for the development of characteristic industries, actively responded to the call of the country, adhered to the innovation-driven development strategy, paid attention to the training and development of employees, and cultivated and absorbed young workers by increasing training efforts and school-enterprise cooperation intensity, so as to inject fresh vitality into the company.
In addition, the company responds to the national environmental protection policy, conforms to the changes in market demand, introduces advanced production technology and management experience, implements energy-saving and emission reduction measures, optimizes product structure, and promotes the development of the industrial chain in the direction of high-end, intelligent and green. These measures include actively adopting cleaner production technology in the production process, reducing pollutant emissions, improving resource utilization efficiency, and realizing the automation and intelligence of the production process through the introduction of international advanced carpet production equipment, which effectively reduces production energy consumption and labor costs. At the same time, the company has also strengthened the selection and control of raw materials, giving priority to the use of environmentally friendly materials, and ensuring that products meet green standards at home and abroad.
The picture shows that in the production workshop, employees are stabbing operations
The company's business faced severe challenges during the epidemic prevention and control period, and orders fell seriously, but with excellent quality and a firm green development strategy, it finally succeeded in turning the crisis into an opportunity. In the face of fierce competition in the market, Qinghai Shengyuan Carpet Group Co., Ltd. did not choose the price war, but insisted on taking the high-quality route, with excellent quality and unique design style, won the favor of some overseas customers, their recognition for the company to provide a stable source of overseas orders, become an important engine to promote sales. Through a series of measures such as reducing costs and increasing efficiency, implementing personalized customized services, the company has successfully realized the green transformation and high-quality development of the Tibetan carpet industry.
The picture shows the carpet sample display designed by the company for the partner
In the process of expanding overseas markets, the company also pays special attention to the way of leading the market aesthetics, transforming from practical Tibetan (ground) carpets to ornamental tapestries, combining the traditional Tibetan intangible cultural heritage weaving skills with modern design elements to create new carpet products with national characteristics and modern aesthetics. This differentiated competitive strategy sets the company apart from its peers and further strengthens its market position.
Rooted in the rich land of Qinghai and the characteristic national cultural heritage, Qinghai Shengyuan Carpet Group Co., Ltd. has written a legendary story from the local to the world with the spirit of hard work and continuous innovation, and strives to contribute to the rise of advantageous and characteristic industries. (China Tibet Network Qinghai-Tibet Line Interview Group/Wu Shanyan, Wu Jianying, Wang Qian, Yao Haoran)