Nowadays, sports has become one of the ways of people's leisure and entertainment, and "national fitness" has become an eternal theme, actively participating in sports not only makes people feel good, get less sick, strong body, long life, and can improve cardiopulmonary function.
With the gradual realization of the importance of health and sports, sports have almost become the standard, and the rise of sports has also derived the large-scale expansion of the sporting goods industry. Seeing the dazzling array of sports products on the market, we may not know how to choose. At this time, the people behind the brand will subdivide all kinds of sports products, which is very professional, so that consumers who have difficulty choosing have no worries. You've all heard of the "three-point technique, seven-point footwork", and in addition to having a handy racket, it is also important to have the right shoes to help improve your footwork and avoid injury. Fans who like to play badminton will choose a suitable pair of badminton shoes, and high-end badminton shoes can even range in price to thousands of yuan.
Top 10 badminton shoe brands in 2024:
The 2nd-6th places are Hyde, Kawasaki, ASICS, Victor, and Eagle Kai.
Asics
Among the Japanese sports brands, it is the most vocal and representative brand - ASICS, after more than half a century of development, it is not only famous in Japan, but also successfully out of the circle, becoming one of the world's professional running shoes, the heyday, becoming the largest running shoe manufacturer in the United States. ASICS's position in the industry is no less than that of Nike and Adidas, with annual sales of more than 25 million pairs.
The 7-10 places are Mizuno, Nike, Freis, and Anta.
Mitsu
Friends who pay attention to running shoes should have heard of Mizunon, although its development history has been hundreds of years, but few people in China have heard of it, a very niche brand. However, it has become famous and popular overseas. According to public information, at the beginning of the last century, Mizuno Rihachi watched a sports game and was very excited, believing that the scale of the future sporting goods market must be very large. After some consideration, he and his younger brother decided to co-fund the establishment of Mizuno, and as the business grew, the scope of business gradually expanded, including tennis, football, golf and other fields. For many years, it has been known as the king of understated Japanese running shoes.
nike
Nike and Adidas are world-famous sports brands, and over the years, its iconic logo "Tick" has become one of the most recognizable trademarks in the world. In the early years, Nike only made achievements in the field of sports shoes, and later, the company began to get involved in sportswear, accessories, sports equipment and other market segments, and is committed to building Nike into the world's most well-known sports brand.
Yonex is at the top of the list
In 1946, Minoru Yoneyama was engaged in the production and sales of wood products in a company in Niigata, Japan, and in order to break through and change the status quo, he used a woodworking motor left to him by his father to develop new products, so the first Yonex badminton racket was born in 1957. At that time, he led the company's employees to do market research and decided to start mass production of badminton rackets. With the rapid development of Japan's economy, outdoor sports have become popular in Japan, more and more people have joined the ranks of sports, and badminton is a simple and easy-to-play sport, so Yonex's products have reached an unprecedented response once they were launched.
In 1974, Minoru Yoneyama's company officially changed its name to Yonex, and in 1984, Yonex became a sponsor of the All England Open, making the Yonex brand known to people all over the world, leaving a deep mark on the history of badminton and allowing people to see Yonex's most glorious moments. Later, the company continued to innovate and change its products, insisted on making high-quality brands, and eventually developed into a million-dollar business.
At present, Yonex has absolute professionalism and authority in the global mid-to-high-end sporting goods market.
From the above list, we can see that only one company in China is Anta, and domestic brands such as Li Ning, Xtep, and 361° have not squeezed into the top ten.