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Sentence No. 2 Explorer
Editor|Explorer No. 2
Preface
Jia Ling's film official blog issued a statement again!
And this is already the second time this month!
Who did Jia Ling offend?
Even Wang Baoqiang didn't escape?
The real situation of celebrities is even more "grim" than imagined!
According to the statement released by the official blog of "Hot and Hot", a large number of stores use [Jia Ling] [Hot and Hot] as a keyword to promote their own products.
And these products are unauthorized "illegal products".
The traffic that was rubbed away
In fact, as early as April 3, Jia Ling's acting company, Big Bowl Entertainment, had already issued a statement.
Judging from the statement, there are not a few merchants who rub Jia Ling's traffic, and even faintly feel that this has formed a certain scale.
Maybe in the eyes of some people: it's okay to be rubbed traffic, and there will be no shortage of meat!
In fact, the celebrities who have been rubbed with traffic are already in an extremely dangerous situation at the moment they are "rubbed".
According to the "Advertising Law of the People's Republic of China", if there is a quality problem with the goods endorsed by celebrities, they need to bear joint and several liability.
And these traffic-rubbing merchants themselves are sneaky, and there may be a lot of false propaganda in product quality.
Once these products cause harm to consumers, or even a fatal incident, even if Jia Ling is not the legal spokesperson of these products, it will still cause her reputation to decline.
As a result, there will be no drama, the ability to make money will be reduced, the company's earnings will decline, and even go bankrupt!
In fact, Jia Ling is not the only victim of rubbing traffic.
Because the three words "rubbing traffic" have been sorted out by people with a heart to sort out a complete set of business monetization processes.
The status quo of copycat stars
Since the birth of the Internet, "imitation" has been one of the important components.
For example, the first generation of Internet celebrity backstreet boys became popular through imitation.
But at that time, people did it for fun, and they didn't think about making money by rubbing traffic.
But in recent years, someone has created the [Chinese Copycat Star Performing Arts Troupe] and used "pirated stars" to make money!
In 2020, a variety show called "Hahahahaha" suddenly appeared on the Internet.
Just looking at the name of the variety show, you may think that it is a small production made by a three-no company.
can take a closer look, this variety show turned out to be jointly created by iQiyi and Tencent Video.
And there is a clip in it that can be said to be very explosive!
The program team invited many pirated stars and genuine stars to shoot together!
It's a real-life version of Guanguan!
In fact, it can be seen from here that the program team also likes the attraction of [pirated stars].
And this is actually one of the ways for pirated stars to make money.
However, this is a type of centralized monetization.
In the era of short videos that are popular to create personal IP, it is no longer the mainstream.
For example, Wang Baoqiao, who has been very popular in recent months, is a living example.
Wang Bao's weakness
In fact, it can be seen from the name that he rubbed Wang Baoqiang's traffic.
If you open his video, you will find that he imitates it quite similarly.
Judging from his smile and smile, not to mention that there are eight or nine percent of them similar, at least six or seven percent of them are similar.
But most of the credit is on his God-given face.
It's a pity that he didn't cherish it.
It stands to reason that as long as he continues to imitate Wang Baoqiang's traffic, at least he will not starve to death.
But he just wanted to make a fortune, so he actually connected with Ma Rong.
You must know that Ma Rong can be said to be the pain of Wang Baoqiang's life.
Back then, Wang Baoqiang loved Ma Rong, which can be said to be in love with his bones.
In 2010, Wang Baoqiang's son Wang Zihao was born in the United States, and he once said this in "Luyu Appointment".
He said that he was very distressed to see Ma Rong struggling heartbreakingly.
Perhaps to thank Ma Rong for being able to enter his life, he demanded himself with "I will do whatever she asks me to do".
But what I waited for turned out to be betrayal!
In 2016, Wang Baoqiang was "backstabbed" by the pillow man Ma Ronglian and his agent Song Zhe.
His property was transferred, his reputation was ruined, and even the money he paid for taxes to the state was swept away by Ma Rong.
In the end, it was the generosity of his good buddy Chen Sicheng that made Wang Baoqiang pay the tax.
Therefore, Ma Rong is a scar of Wang Baoqiang, and every time he mentions it, he tears it open.
And in order to attract traffic, Wang Baoqiao actually took the initiative to connect with Ma Rong, which is tantamount to sprinkling salt on Wang Baoqiang's wound.
The old man often said: You eat me, use me, and kick me before leaving, why?
If it was before, Wang Baoqiang might have endured it, because he was kind, and he knew that it was not easy for him to get to this point.
But now he understands that people are good at being bullied, and horses are good at being ridden.
If you want the scar not to be touched at will, you can only draw a line and declare: Whoever crosses the line, die!
So, we saw a very relieving scene!
In the video, Wang Baoqiao said that his real name is Yang Longgang, and he committed an unforgivable sin due to his desire for money.
Some netizens said that he was sued by Wang Baoqiang, so he was instigated, because he focused on two points in the apology video.
The first is to take Wang Baoqiang's reputation to perform commercially.
In fact, this alone can already get him to the court.
After all, making profits in the name of others is essentially a kind of illegal profit-making.
If Wang Baoqiang is more serious, it is not impossible to ask several professional lawyers to send him to prison for the crime of impersonating celebrities to defraud.
The second is that he promised that he would never connect with Mai Ma Rong again in the future.
In fact, when he said this, almost everyone knew that it was very likely that Wang Baoqiang did it.
It is said that if Wang Baoqiang does not change his life, he will be claimed 6 million by Wang Baoqiang, no wonder he is in such a hurry to apologize.
Now Wang Baoqiao has deleted his video, and his account can no longer be found, so it is estimated that he has canceled or changed his name.
This is called: Heaven is evil, but it is still possible to live, and it is not possible to live.
epilogue
In fact, neither Jia Ling nor Wang Baoqiang offended.
It's just that he was targeted by some people who "only have interests in their eyes and no morality".
Finally, I hope that all those who want to make money by crooked ways understand that today's Internet platforms have been standardized and managed, regardless of the fact that the free-range model has been "ancient".
Only stories that are down-to-earth, produce high-quality, and content-based stories can be recognized by the audience and occupy a place in the market.
Only in this way can we avoid Jia Ling and Wang Baoqiang's things from happening again.
Article Information Reference Sources:
[1] Hot and piping hot, official account