On April 20th, the "Wise and Promising, Great Country Elegance" Ruifeng RF8 New National Tide Value Tasting Activity swept Chengdu. In this unique new national tide value tasting activity, JAC Refine not only created a value experience of "smart leadership and calmness", but also reshaped the user perception of intelligent electric hybrid MPV, bringing a new MPV travel experience to users in Chengdu.
Focusing on the high-frequency scenarios of users, a new national tide storm swept in
In the previous tasting activities in Hefei, Jinan, Zhengzhou and other sites, many media and users have perceived the new national tide value experience brought by Ruifeng RF8. Perfectly combining static tasting with a strong sense of atmosphere and passionate dynamic test drives, JAC Refine has brought one immersive experience after another to on-site users and media.
With the atmosphere of the new national tide value tasting activity becoming more enthusiastic, the distance between JAC Ruifeng and users has also been continuously shortened. As a strategic new product co-created by JAC Refine and users, Refine RF8 has been based on high-frequency user scenarios from the beginning of research and development, which has also been confirmed in the activity setting. The tasting event site created experience areas such as family travel, business travel, and outdoor camping around users' high-frequency travel scenarios, aiming to bring users an immersive and all-round sensory experience. What's more worth mentioning is that a grand new car delivery ceremony was also arranged at the scene, showing the high-value and exclusive "courtesy" of JAC Ruifeng to users, which greatly enhanced the user's sense of participation and dignity.
It highly restores the user's travel scene, and the value experience exceeds the user's expectations
Under the background of the atmosphere of the national tide and landscape elements on the spot, Ruifeng RF8 shows the charm of oriental aesthetics. The three front faces of dragon scales, volleys and green clouds cater to multiple aesthetics, and the combination of the iconic wrap-around shoulder streamers and phoenix feather lamps is elegant and unique. In the car, the "double embracing harbor layout" instrument panel design, hidden tuyere, crystal gear handle and other details are full of texture, which is natural from the inside and outside, perfectly presenting the national charm aesthetics of comfort and luxury.
In addition, the test drive experience highly restores the high-frequency scenes of Refine RF8 holiday travel, and sets up test drive routes and destinations suitable for family users from the actual situation, striving to make the test drive environment closer to daily travel. The Refine RF8's leading 3DHT intelligent electric hybrid system, smart and easy-to-use intelligent listening car machine system, sensitive intelligent driving assistance and calm "German sense" chassis driving control have conquered the on-site users and media, fully satisfying the yearning of multi-person families for a better travel life.
After the launch of the new car, JAC Refine RF8 quickly opened the Refine RF8 value appreciation boom that exploded in 14 cities. In this regard, such a new national tide value tasting activity that fits the characteristics of the product and the characteristics of the target user can not only refresh the user's impression of the value of the product, but also allow users and the media to have a deeper understanding of the brand concept of "wisdom, promise and freedom".
Adhere to the concept of user co-creation, and the limited-time benefits in April should not be missed
Looking back on the birth process of Refine RF8, from the debut of the concept car RF-M to the launch, from research and development, to product co-creation and landing, to the full development of tasting activities, JAC Refine has always adhered to the brand development path of user co-creation, and is committed to achieving a high degree of synergy between brand, product and marketing.
With the transformation and upgrading of China's auto consumer market, more and more users hope to demonstrate their personal value, lifestyle and own taste by resonating with the brand. To this end, JAC Refine has joined hands with the media and users to create value tasting activities, which not only reflects the high degree of compatibility between the concepts of the two parties, but also a high degree of convergence to open a new trend of MPV travel. In this process, the emotional connection between users and brands continues to deepen, which in turn makes the value system of "intelligent, promising, and freer" deduce richer connotations and realize brand empowerment and renewal.
In order to allow more users to experience the charm of Refine RF8 products, JAC Refine launched a limited-time welfare policy in April. In April, you can enjoy up to 36,666 yuan of replacement rights and interests when you buy Ruifeng RFB, covering surprise red envelope gifts, old friend replacement gifts, surprise advanced gifts, easy financial gifts, and worry-free car gifts. In addition, customers who apply for a Refine RF8 model loan through Rayford Auto Finance before May 31 can participate in an online lottery and have a chance to win surprise gifts such as Huawei mobile phones.
Adhering to user co-creation, promoting brand reputation with product strength, and feeding future development with brand reputation is an important measure for JAC Ruifeng to achieve a benign feedback closed loop. At present, the value tasting activities have swept Zhengzhou, Jinan, Ningbo, Hefei and many cities, and the charm of "Zhiling calmly" products has attracted many users to come to taste. Nowadays, the new national tide value tasting activity is in full swing, and Refine RF8 will continue to go to the mountains, rivers, lakes and seas with users in different regions to share the new experience of MPV travel, so stay tuned!