Text: Entertainment Xiaojing
Edit|Entertainment Xiaojing
Preface
Recently, Huawei launched a bold marketing strategy in its authorized experience store, targeting Xiaomi's upcoming SU7 mobile phone,
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Huawei has come up with an attractive offer: consumers who buy Huawei's Zhijie S7 phone with an order for the Xiaomi SU7 will enjoy a subsidy of up to 5,000 yuan.
This policy is effective from the date of launch of the Xiaomi SU7.
According to the Red Star Capital Bureau, a salesperson at a Huawei experience store confirmed the news, and this strategy is obviously Huawei's direct "truncation" of Xiaomi in the fierce competition in the smartphone market.
The move not only demonstrates Huawei's confidence in its market strategy, but also intensifies the competition between the two tech giants.
As soon as the topic was posted on the Internet, the comment area instantly exploded! Tens of thousands of comments poured in
Some of these netizens' comments are even more interesting and interesting, let's take a look
Netizen: This is really fake If it's true, it's really a bit disgusting
It's normal to think about consumers
Netizen: This is unfair competition
Others didn't ask you to refund, but asked you to refund Xiaomi's order to call it unfair competition.
Netizen: What has core technology is different
I'll give you one, I've bought several
It's not kind, but it seems to be legally compliant. is like an executive recruited by a company with a monthly salary of 100w, and the opponent uses a higher salary and liquidated damages to force the digging.
You people don't scold much, did Huawei let you not scold? Did Huawei's legal counsel warn you? I didn't bother with you
Netizen: Huawei High-end Bureau
There is nothing wrong with humane ideas. But the reality is different, the quality is good, and the discount is good, you feel disgusting, and no one will care
Netizen: If you have a Xiaomi order, it means that you can lock the order? If you don't lock the order, then anyone can do it
If you take a Xiaomi order to Tesla, he will also give you a reduction
Netizen: As long as it's not illegal, it's okay to play like this
Xiaomi was much more ruthless than this when poaching Geely executives
Editor's opinion
With the increasingly fierce competition in the global smartphone market, Huawei's marketing strategy is not only a direct challenge to its competitor Xiaomi, but also an innovative marketing strategy practice. This "cut-off" behavior shows Huawei's proactive stance in the fierce market competition, offering high subsidies to induce consumers to switch to its products, thereby increasing sales of its own products while eroding competitors' market share.
First of all, this strategy is able to attract widespread attention and discussion in a short period of time, increasing the market visibility of the brand. In today's information explosion, being able to create buzz and maintain a high level of brand exposure is the key to a successful marketing strategy. Through this bold promotional means, Huawei has effectively focused the public's attention on its new product, the Zhijie S7, and at the same time, it has also formed a direct competitive pressure on Xiaomi's SU7.
Second, this strategy may influence consumers' purchasing decisions. For those consumers who originally planned to buy the Xiaomi SU7, the five thousand yuan subsidy is an irresistible temptation. This may not only change the original intention of some consumers, but also enhance consumers' recognition of Huawei's brand value and trust to a certain extent. In the long run, this strategy will help Huawei stabilize and even expand its market share in a competitive market environment.
However, this strategy is not without risk. The first is the potential impact on the brand image. While subsidies can be used to attract consumers in the short term, in the long run, over-reliance on price wars could damage the brand image, and consumers may have questions about Huawei's product quality and brand value. In addition, this aggressive market strategy may intensify the relationship with competitors, lead to a more complex market competition environment, and even trigger a price war, affecting the healthy development of the entire industry.
In this case, Huawei needs to continue to drive sales while also paying attention to maintaining the long-term value of the brand and consumers' positive perception of the brand. This may include enhancing the technological innovation of the product, improving customer service, and reinforcing the positive image of the brand through effective marketing communication. At the same time, it is also necessary to be sensitive to market dynamics and adjust market strategies in a timely manner to respond to changing market conditions and competitors' strategic adjustments.
To sum up, Huawei's strategy of "cutting off" Xiaomi through high subsidies is a positive market action taken by Huawei in the current market competition. This strategy may lead to an increase in sales and market share in the short term, but it also comes with certain risks. Huawei needs to find a balance between innovation and competition, using aggressive marketing strategies to seize market share while protecting and enhancing the brand's long-term value and competitiveness. This will be a strategy that Huawei needs to continue to explore and improve in the future competition in the smartphone market.
Thank you for reading, those who have money hold a money field, those who don't have money hold a personal field, I wish you all a day in the gold, happy every day
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