I don't know if you have noticed that in the past two years, those real estate companies that have reached the top have a common characteristic:
With an entrepreneurial mentality, we continue to challenge ourselves for self-breakthrough.
One of the typical real estate companies is: China Merchants Shekou
You must know that China Merchants Shekou won the championship in Shanghai last year, and the high-quality products it created have been deeply rooted in the hearts of the people. However, China Merchants Shekou is not satisfied with this, and in this year's China Merchants Shekou New Year speech, we saw the high morale of China Merchants Shekou: "In-depth building of excellent product strength... 2024 is the 45th anniversary of the establishment of China Merchants Shekou, and we strive to be a pioneer and make contributions at the forefront of the 'third venture'. ”
Based on this entrepreneurial culture, we have seen the "race" spirit of China Merchants Shekou, and also seen the attitude of China Merchants Shekou that products are strategies, and continue to "roll" product lines and product quality.
This year, China Merchants Shekou has launched 4 new projects in Shanghai.
China Merchants Zhenjing, China Merchants China Travel Service, China Merchants Times Movement TOD, China Merchants Times Trendy TOD
China Merchants Shekou can be said to be an all-rounder, these different types of products meet the needs of different levels of customers, and from these products, we can also see the high-dimensional product creation capabilities of China Merchants Shekou.
Today, Sister Yan will talk to you about the real estate company China Merchants Shekou and the projects it has built, and you are welcome to leave a message at the end of the article to express your views and opinions.
01
China Merchants Shekou is going to enlarge its moves again?
Not long ago, on March 20, China Merchants Shekou held its 2023 results conference, and China Merchants Shekou can be said to be a typical real estate company that can break through against the trend.
Last year, its revenue was 175.008 billion yuan, and the net profit attributable to the parent company was 6.319 billion yuan, a year-on-year increase of 48.20%.
It is worth mentioning that last year, China Merchants Shekou entered the top 5 in sales in 13 cities, especially in the Shanghai property market, where the demand for housing is the strongest, and China Merchants Shekou sat firmly on the top spot.
Every time China Merchants Shekou delivers a product, it also reflects a strong delivery and fulfillment ability, which is also an important reason why China Merchants Shekou can become the king of Shanghai.
For example, China Merchants Bund Seal, which created an out-of-print Internet celebrity real-life basement on the North Bund, became popular in the circle. For example, the following is a beautiful real picture of the basement entrance, the scenery wall is made of folded stone surface, the ceiling material is made of bronze mirror stainless steel, and the design of the starry sky roof is atmospheric and flexible.
Real view of the basement of the Bund of China Merchants
The China Merchants Bright Mansion in Pudong Gaohang has also achieved a real-life presentation of the demonstration area before, creating an urban resort atmosphere, and China Merchants Hongqiao Bright Times has also been delivered recently, and has also achieved high-quality real-life presentation.
The real picture of the bright mansion of China Merchants
You must know that this year is the 45th anniversary of the establishment of China Merchants Shekou and the 21st year of the Shanghai company's entry into Shanghai. Standing at a new starting point, China Merchants Shekou has launched four new projects in Shanghai this year: China Merchants Zhenjing, China Merchants China Travel Service, China Merchants Times Movement TOD, and China Merchants Times Trendy TOD.
This is also the first time that China Merchants has launched different types of products in Shanghai, among which Zhen series and Lanyue are new products, and it is rare for dual TOD projects to be implemented at the same time.
At present, the competition of most projects in the market is actually the competition of the grinding ability of real estate enterprises' residential products. China Merchants Shekou not only has the ability to create ceiling residential works that exceed expectations, but also rises to the exclusive capabilities of high-dimensional dimensions such as panoramic life creation, three-dimensional city creation, and commercial complex operation ability.
On the body of China Merchants China Travel Service, you can see the panoramic life building power of China Merchants Shekou.
You must know that this project is a 4 million-level rigid demand project, but China Merchants Shekou has integrated the life of the owners with multi-faceted and dead-end product details and life details through multi-faceted, dead-end polishing, and has created a 2024 panoramic Lixiang residential area.
The project has customized a number of panoramic modules for customers: panoramic residential planning, panoramic architectural aesthetics, panoramic homecoming ceremony, high-end panoramic garden, and panoramic growth space, which has unfolded a vivid picture of future life for customers.
For example, in the high-end aesthetic garden, the project has carefully created five major life scenes, such as the four-season theme landscape, the 220M landscape art corridor, the central landscape living room, and the sailing-themed children's paradise, realizing the different scenes, and the residents can slow down in the garden landscape, or enjoy the flowers and trees, or sit under the big trees to communicate and chat, and enjoy the beauty of life.
The renderings of China Merchants China Travel Service are for reference only
As for the construction of a living lifestyle, China Merchants has a very advanced and scarce ability - the ability to create a three-dimensional city.
China Merchants Shekou has built a phenomenal TOD era movement of about 520,000 square meters in Baoshan, which is a new generation of TOD projects in China Merchants Shekou, with a pure commercial volume of about 175,000 square meters, which will also become a highland of value for the entire area.
With the "10-minute life circle" as the core, it connects the six major scenes of commerce, parks, blocks, squares, subways, and hotels, and a three-dimensional city is born.
The commercial diagram of the China Merchants Times Movement is for reference only
The project has created a triple commercial system of central business + block business + community business, and the community and business have become the whole of the city's harmonious growth.
In addition to being good at building cities, China Merchants is also very good at developing commercial complexes, and its "Merchants Garden City" series of products has become a business card with differentiated competitiveness.
The next thing that will be detonated is Songjiang, and China Merchants Shekou will build the fifth China Merchants Garden City in Shanghai in the China Merchants Times Chaopai TOD project, which is also the seventh commercial complex of China Merchants Shekou in Shanghai.
Schematic diagram of the trendy TOD project of China Merchants Times, for reference only
Sijing Merchants Garden City can be said to be the core of the region, and there are almost no rivals within 5 kilometers of the surrounding large-scale commercial body, which is the only existence.
Through the investigation of surrounding customers and many commercial entities, the previous project finally found a unique way to position Sijing Merchants Garden City as a "new sample of green trendy life", which is bound to become a gathering place for the vitality of life in the entire region.
As a landmark TOD project in the Sijing sector, the residential products in it are destined to become a model of human settlements in the sector, which is also worth looking forward to.
From these projects, Sister Yan not only saw the diversified strategic layout of China Merchants in project development, but also saw its comprehensive development ability and determination to develop together with the city.
Nowadays, the China Merchants CTS Reading and China Merchants Times Movement have opened the demonstration area, and the Merchants Times Chaopai TOD has opened the Qibao exhibition hall, and interested friends can go to the site to experience the charm of China Merchants products.
Next, Sister Yan really wants to talk to you about the ceiling-level project located in Pudong Sanlin Just-open Demonstration Zone - Merchants Zhenjing. From this, you can see how extreme China Merchants Shekou has been to polish its products.
Real picture of the China Merchants Zhenjing Demonstration Zone
It can even be said that it will become the cover work of Shanghai in the entire China Merchants Shekou system.
02
Keep pushing and starting over
The creation of a public area that shocked the market
At the beginning of the land acquisition of the project, China Merchants was determined to build this into a benchmark project, and the initial idea was to create a project full of Shanghainese style and many luxury materials and techniques. In order to better grasp the needs of the target customer group, the CM Zhenjing team conducted in-depth market research and customer analysis.
However, as they learned more about their target audience, especially younger ones, the design team found that their artistic aesthetic was undergoing a subtle shift:
These people also often visit art exhibitions and art exhibitions, so they don't want the design and interior space of the project to be too cumbersome, and they also hope that the whole project is a pure and high-dimensional artistic aesthetic project.
After more than a dozen or even twenty rounds of pushing, the project was finally built into a beautiful project with an elegant temperament. The project extracts Deco elements from many classic Shanghainese buildings, and makes innovative interpretations to create——
The cutting-edge concept of "quiet luxury lifeDeco".
So far, China Merchants Zhenjing has differentiated itself and has become a unique existence in the market.
China Merchants Zhenjing not only pays attention to the external formal beauty of the building, but also pays more attention to whether the intention and emotion expressed by the building can penetrate into people's lives and have a spiritual impact with the residents, so it puts forward the concept of lifeDeco, which has never been seen before.
Every rendering you see below is very memorable.
For example, the gate of China Merchants Zhenjing is a nearly 50-meter-long porch similar to a high-end hotel, which is very rare in the whole of Pudong. A lot of luxurious stone and metal materials are used, and after the lights are turned on at night, they do not lose their temperature and affinity.
Schematic diagram of the gate effect
In the water bar area of the underground clubhouse, an array of pillars creates a sense of space ritual, and through the design of a virtual partition screen, it creates a faint and hazy sense of light and opacity, and the water bar is made of characteristic stone in the middle.
Schematic diagram of the effect of the water bar area
The swimming pool area of the underground club has also been created into an Internet celebrity check-in point, and the ceiling also uses some magnolia petal elements in the design technique. The background wall also uses cloisonné luxury stone to make the artistic beauty of wavy details. The attached wall also creates a sense of lightness with some interesting lighting details.
Schematic diagram of the pool effect
Even the basement of China Merchants Zhenjing has subverted Sister Yan's perception of the basement, and it can be said that the basement of China Merchants Zhenjing has been at the forefront of the entire industry.
Conventional mid-to-high-end projects have only two levels of basement ramps: the canopy space on the outside of the ramp and the space on the inside of the ramp, and the focus is on the interior of the ramp. In the Zhen series, a ramp door space is created at the entrance of the basement, which elevates the ramp space from the traditional two levels to three levels.
Therefore, we saw such a basement ramp comparable to a five-star hotel, which is very layered: the entrance interface is raised from a flat to a deep space with a sense of ceremony, providing the owners with a comfortable and distinguished homecoming experience.
Schematic diagram of the effect of the basement door, China Merchants Zhenjing actually built a basement entrance, using a magnolia parquet floor, a striking logo of the landscape wall and a white rock slab in a quiet and luxurious style, giving people a beautiful enjoyment.
The drop-off area at the last stop of the underground homecoming path is also extremely careful in the selection of materials, colors, shapes, and lamps, such as the pillars with line textures, all of which create a comfortable feeling of returning home from Shanghai.
It is said that the design scheme is still being optimized, and the above may not be the final design draft, and I admire the diligent pursuit of the design team of China Merchants Shekou.
03An immersive community landscape that shows off its innovative power
What makes Sister Yan even more surprising is that the community building of the entire project is also very volatile, and almost every landscape you see has too many details to chat. To be honest, I guess I can't finish a 10,000-word manual. Sister Yan came to share some places that I personally think are very highlights. In general, the creation of community landscapes is often carried out within the walls. And you are in the inner and outer streets of China Merchants Zhenjing, through the planting of some imitation stones and special plants, to create a Shanghai-style art interface atmosphere, and you can also enjoy the beautiful scenery outside the community.
Schematic diagram of the effect of the inner street fence
What is more innovative is that the project also creates an interactive corner garden on the street corner, with some community humanistic design in it, which also adds to the human touch of the whole project. The exterior landscape effect has been created like this, not to mention the degree of care in the interior landscape. At present, it is difficult to see the creation of sunken courtyards in the whole of Pudong, even if there are a few projects to build, it is relatively rough, and the overall sense of participation is not enough, but the project has created a sunken courtyard with a sufficient sense of immersive experience and a sense of refinement to the top. This is definitely a very good place: the black trees stand gracefully, the surrounding vegetation and extravagant stones complement each other, and the meandering stream flows in it, full of agility and vitality.
Schematic diagram of the sunken courtyard effect
Since the aesthetic route of the whole project is Shanghai-style, in terms of internal garden landscape creation, Sister Yan has also seen a lot of landscape spaces that pay tribute to Shanghai-style architecture, and the concept of "quiet luxury lifeDeco" has also been integrated into it.
For example, the Eros Garden in the project is inspired by the famous Eros Garden in Shanghai. The project uses elegant stone, simple lines and curved design elements, with water features and special plants to create an elegant artistic conception.
The real picture of the water courtyard in the center of the demonstration area
Another example is the Hudake Water Courtyard in the project, which is inspired by Shanghai's Internet celebrity check-in place - Wukang Building, based on the architectural symbol of Wukang Building, with modern curves and glass construction methods as brushstrokes, creating a unique modernist Shanghainese style.
Real picture of Hudak Water Courtyard
Isn't it a dream of people going back to old Shanghai? There are still too many of these Shanghai-style element designs, leaving it for everyone to dig up on the spot. In addition, in the creation of garden landscape, Sister Yan also saw the meticulous craftsmanship and thoughtfulness of every inch of space by China Merchants Zhenjing, so that the vacation quiet luxury project that can move to a different scenery is really very scarce.
Schematic diagram of the effect of the garden landscape
04Oversized products full of sincerity
Well, after talking about the external clubhouse and landscape design, what kind of house does the owner live in? Sister Yan's feeling is completely beyond expectations! In the construction of the façade, the project has become a landmark existence of the entire Sanlin plate. Have you noticed that this balcony is very different from the balcony we have seen before? In fact, the design of this balcony is inspired by the green house in Shanghai, which is famous for its beautiful "string" arc and straight "hull" façade.
Schematic diagram of the façade effect
However, China Merchants Zhenjing is not a complete replica, but has made some innovations and incorporated modern techniques, such as creating a large transparent glass on the façade, supplemented by champagne-colored lines, so that the entire building façade has both a sense of precipitation of time and a sense of modern agility. Another example is the high-rise entrance foyer, which creates a large corridor system, and some stone and metal line details are also created on both sides, which is a very elegant and refined expression. China Merchants Zhenjing also customizes the design of interior products to solve the living needs and pain points of owners and enhance the living experience.
For example, the floor at the entrance is a custom parquet tile in Shanghai style, which has a unique visual appeal. At the same time, a luminous alcove made of luxury stone material was made in the entrance cabinet, which not only provided additional display space, but also added a sense of hierarchy and luxury to the space.
As a space for daily high-frequency use, the bathroom has become a key focus in the upgrade plan of China Merchants Zhenjing. Merchants has carefully selected materials, with the basin cabinet in leather upholstery and the door in textured leather, adding a touch of warmth and luxury to the soft furnishings. In addition, the walls of the basin and dry area are directly made of integrated Shanghai-style luxury stone, while the shower area is made of Shanghai-style unique natural stone.
Live shot
There are also many detailed upgrades, which will not be expanded here. These meticulous materials and designs demonstrate the pursuit of detail and aesthetics, as well as the respect and integration of Shanghai-style culture. It has to be mentioned that the high-end decoration standards of China Merchants Zhenjing are all international brands: the three major pieces are Panasonic's central air conditioning and floor heating, and Bailang fresh air, the kitchen is Siemens' three major products (stove, range hood, dishwasher), the bathroom is the Villeroy & Boch basin, Kohler faucet and GROHE shower, and the sanitary ware is GROHE and Villeroy & Boch. In addition to the sincerity of the products, China Merchants Zhenjing is also full of sincerity in service: in addition to being able to enjoy the butler service of China Merchants Property, China Merchants Zhenjing will also tailor shuttle bus operation services for the owners, which is very rare in the whole Sanlin and even the whole Pudong.
05 Surprises brought by stacked villa products
Because the project is a super market, the product types can be described as quite rich, and the project launched a high-rise building with a construction area of about 89-135 square meters and a stacked villa product with a construction area of about 143-148 square meters. In particular, stacked villas have almost become a very rare existence in the Sanlin sector, and it has also made China Merchants Zhenjing a unique high-quality villa community in Sanlin.
There are still many innovations in the design of stacked villas, and compared with the same type of products, China Merchants Zhenjing has many surprises:
There is a rich gift space, the basement and the south courtyard are given on the lower floor, the terrace is given on the flat floor, the terrace and roof garden are given on the upper floor, and the bay window is almost all gifted. The stacking products also fully excavate the value of the end household, and the end household applies the corner floor window, and also combines the riverside landscape, the high-end upgraded version of the stacking large apartment.
For example, in the lower stack with a construction area of about 148 square meters, a large horizontal hall integrating dining and living room is created on the first floor, and an independent bathroom and cloakroom are created in the master bedroom on the second floor. The lower stack also has an underground space, which can be built into a gymnasium, video room, billiards room, etc., and the overall living comfort is very high.
You will find that although the project is not a stunning innovation with a big opening and closing, it meets the ideal life of all Pudong elites, whether it is a high-rise or a stacked villa, it is all about bringing the owners a comfortable living experience. This is also due to the respect and sincerity of China Merchants Shekou for customers. Perhaps it is the respect and sincerity that China Merchants has always been for customers, and when the China Merchants Zhenjing Demonstration Zone opened on April 20, it attracted many buyers to come, and the scene was quite popular.
epilogue
"Lonely book" is hard to find in Shanghai, perhaps it is difficult to find such a large volume, you have a story, I have a wine sentimental community: here, every detail is like a whispering poem, quietly telling its unique story and feelings. Here, life is no longer a hurried passerby, but has become a tea worth savoring. What's even more commendable is that the renderings you see today are impressive, but keep in mind that this is not the final presentation, and China Merchants Shekou is still working on it to achieve a more perfect design. It means that this "lone book" is still improving. As everyone's pursuit of products has evolved from the pursuit of living quality to the demand for internal physical and mental experience, spiritual life, and soft services, the competition point of the industry has been refreshed. In the face of more and more competition in the industry, this time, China Merchants has come up with an almost perfect answer. It may be a profound inspiration for the whole industry!
👇
Editor-in-Chief: Zhang Yan Editor-in-charge: Marl, Amanda, Eric This article only represents the author's personal views, some of the pictures are from the Internet, not for commercial use, if infringement, please contact us
"Company + Position + Name" must be remarked, otherwise it will not be approved
👇
We have established "8 classes of real estate language exchange group"
Remarks "Company + Position + Name"
The editor pulls you into the group
👇