Rush to the hot search! Tesla China has reduced the price of all products!

Just yesterday, after Tesla announced a $2,000 price cut for all Model Y models in the United States, Tesla's Chinese market immediately followed.

Today, Tesla China announced that it will reduce the price of all Model Y, Model S and Model X models sold in the Chinese market. This move marks the adjustment of Tesla's price increase strategy in China, and also means that it has officially joined the domestic new energy vehicle price reduction war in response to market changes and consumer demand.

The news of "Tesla's price cut" also rushed to the hot search!

Tesla's entire range of models in China has been reduced in price

According to official information, the latest price of Tesla's Model Y in China has dropped to 249,900 yuan, the price of the Model Y long-range version has dropped to 290,900 yuan, and the price of the Model Y high-performance version has dropped to 354,900 yuan. Tesla's Model S price in China dropped to 684,900 yuan, and the price of the Model S PLAID version dropped to 814,900 yuan. The price of Tesla's Model X in China has dropped to 724,900 yuan, and the price of the Model X PLAID version has dropped to 824,900 yuan.

The day before, Tesla's official website in China showed that the price of Tesla Model Y was 263,900 yuan, the price of Model Y long-range version was 304,900 yuan, and the price of Model Y high-performance version was 368,900 yuan.

The Securities Times reporter also learned from the Shenzhen Tesla sales staff that the Shenzhen area also enjoys 5000km free overshoot, while superimposed star gray is free, and Model Y also enjoys interest-free. It is reported that the price reduction of Tesla's Model Y in China is particularly obvious, which makes this popular model more competitive in terms of cost performance. As a mid-size SUV from Tesla, Model Y has always been favored by consumers for its stylish exterior design, excellent performance, and advanced autonomous driving technology.

The above-mentioned salesperson told reporters that the price of Model Y rear-wheel drive is 249,900 yuan, and the car can be picked up within a week at the earliest. For other models, it depends on whether there is stock in the current car list, and if there is, the pick-up time will be faster. And now you can enjoy interest-free car purchases.

According to the analysis of industry insiders, Tesla's price reduction is not only to increase sales, but also a positive response to market changes. With the increasing maturity of the global new energy vehicle market, consumers' requirements for price, performance, cruising range and other aspects are also increasing. By cutting prices, Tesla will not only be able to attract more potential consumers, but also consolidate its leading position in the Chinese market.

New energy vehicles have set off a tide of price reductions

With the increasing prosperity of the new energy vehicle market, the competition is becoming increasingly fierce. Since the beginning of this year, "price reduction" has become the key word of domestic new energy vehicles, with the aim of attracting more consumers and seizing market share.

The first to bear the brunt is the domestic new energy vehicle leader brand BYD, BYD took the lead in the beginning of the year to start the price reduction tide, its Qin PLUS DM-i and other popular models price reduction, leading the entire industry price reduction trend. This strategy not only makes BYD's models more cost-effective, but also stimulates other brands to follow suit. It is followed by well-known brands such as NIO, Ideal, and Xpeng. These brands have also announced price reductions for a number of models.

On April 20, Xpeng Motors officially announced that from now until May 5, 2024, it will launch a limited-time car purchase subsidy of 500 million yuan, covering a total of four models of Xpeng G9, G6, P7i, and 2024 Xpeng P5. This also means a price cut in disguise. Also on April 19, GAC Aion officially announced that its Aion V Plus model will be reduced by 10,000 yuan, and the new guide price will be adjusted to 149,900 yuan. This is the third model to announce a price cut in four days, following the price cuts of the Aion Y Plus and Aion S MAX.

The formation of this tide of price reductions is driven by many reasons. First of all, with the continuous maturity of new energy vehicle technology and the expansion of production scale, manufacturing costs have been reduced, providing room for price reduction. Secondly, the intensification of market competition has also prompted major brands to adopt price reduction strategies to compete for market share. Finally, the state's subsidy policy for new energy vehicles has also promoted the formation of a wave of price reductions to a certain extent.

A number of brands have accelerated their overseas expansion

In the face of fierce competition in China, more manufacturers are aiming at overseas markets, and going overseas is also the unanimous choice of new energy vehicle manufacturers. According to data from the China Association of Automobile Manufacturers, in the first quarter of 2024, mainland China exported 307,000 new energy vehicles, a year-on-year increase of 23.8%. New energy vehicles have accelerated the pace of "going out".

Domestic giants such as BYD, Geely, Chery, and Changan have elevated exports to a core strategic position. From April 16th to April 21st, the atrium of Palazzo Serbelloni became a special "exhibition hall" of VOYAH, where the 7-day and 7-night VOYAH brand display officially kicked off. Since its launch in 2022, VOYAH has entered Norway, Finland, Denmark, the Netherlands, the Czech Republic, etc., and will enter the in-depth European markets such as Slovakia, Germany, Spain, and Portugal in the future, as well as the "Belt and Road" countries, leading a new era for Chinese brands to go global.

Xpeng Motors also officially announced recently that nearly 1,000 Xpeng G9 units have been shipped to Germany, which is the largest single overseas shipment in the history of Xpeng Motors. It is reported that the total export value of this time exceeded 500 million yuan, setting the first place in the export value of a single ship of China's high-end intelligent driving pure electric vehicles. The Middle East is also an important target market for Xpeng Motors, and it is expected that from the second quarter of this year, Xpeng will lead its four models to be launched and delivered in five countries in the Middle East and Africa.

According to the analysis of investors who pay attention to the field of new energy, the overseas development of new energy vehicles in 2024 will be a year with more opportunities than challenges. Based on low prices and production capacity advantages, the rapid establishment of its own production and marketing channels is the guarantee, and the technical advantages and innovation are word of mouth.

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