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CCTV news anchor Li Zimeng, who has changed the track to middle age, continues to shine in the field of new media

author:Red Cuckoo Kan Entertainment

CCTV news anchor Li Zimeng, who has changed the track to middle age, continues to shine in the field of new media

CCTV news anchor Li Zimeng, who has changed the track to middle age, continues to shine in the field of new media

Nowadays, the main station is a two-way development of TV and new media, in addition to the TV channels trying to retain the audience, the program production center has its own new media client. More and more integrated media programs are unveiled, more and more hosts participate in new media live broadcasts, and the demand for hosts who can adapt to the development of all media has increased rapidly. And the kind of traditional TV presenters who only work hard will have a significant reduction in their appearance rate, and will even be photographed on the beach by the new generation.

CCTV news anchor Li Zimeng, who has changed the track to middle age, continues to shine in the field of new media

Even the CCTV news anchors who used to have more restrictions have begun to gradually enter the live broadcast room to adapt to the new communication ecology. "Anchor Says Simulcast" is the specific practice of actively embracing Internet thinking, and the anchors Kang Hui, Li Zimeng, Bao Xiaofeng, Wang Yinqi, Yan Yuxin, etc., have all begun to try to participate in new media programs. Recently, the CCTV News Center officially held a live broadcast event called "From the Forbidden City to the Palace of Versailles", leading the audience and friends to watch the exhibition and taste the Chinese and French clothing culture.

CCTV news anchor Li Zimeng, who has changed the track to middle age, continues to shine in the field of new media

The live broadcast started from the transoceanic friendship between Kangxi and Louis XIV more than 300 years ago, and talked about nearly 200 fine cultural relics in the Wenhua Hall of the Forbidden City today. And the host of this live broadcast is Zhang Tao and Li Zimeng, on the CCTV new media platform, Zhang Tao has always operated his own small column "Zhang Tao Exploration Exhibition", it should be said that Zhang Tao has rich experience in exploring exhibitions. The live broadcast venue is at the Palace Museum, where Zhang Tao has done two live broadcasts, such as the "Why China" Cloud Appreciation Exhibition, which is perfect for him to come.

CCTV news anchor Li Zimeng, who has changed the track to middle age, continues to shine in the field of new media

In addition to being on duty on the TV side of "News Network", Li Zimeng has fewer other programs on weekdays. In the past two years, it has often appeared in the live broadcast programs of the CCTV news client, and the focus of people's middle-aged work has shifted to new media. Li Zimeng hosted many large-scale live broadcasts with special themes in the news center, and was the one who appeared in the most new media programs in the simulcast group. For example, "The "County" is Departure", "The City of "Green" Love", "Dear Country, Beautiful Home", "The Summer of Yang Young" and so on.

CCTV news anchor Li Zimeng, who has changed the track to middle age, continues to shine in the field of new media

Li Zimeng is different from Pan Tao, Bao Xiaofeng, and Zheng Li, she was only 30 years old when she joined the news broadcast group, and she was the youngest simulcast announcer at that time, she and Gangqiang were college classmates, but they were 10 years more advanced than Gangqiang. Although Li Zimeng is only 47 years old now, she has been working in the simulcast position for 17 years, and her qualifications rank second among the existing group of 8. However, anyone who has watched Li Zimeng on variety shows knows that her personality is more active and has a sense of variety shows, so she can try other shows.

CCTV news anchor Li Zimeng, who has changed the track to middle age, continues to shine in the field of new media

And participating in new media live programs, you can see a lot of sides that you can't see in "News Network". Especially once Li Zimeng and Zhu Xun participated in the official delivery, Li Zimeng showed her language genes in the bones of Northeast people, quoted scriptures and classics when introducing products, put facts and reasoning, tasted and tried in person, and showed twelve points of sincerity, which was praised by the majority of netizens. When participating in "The Summer of Yang Young", Li Zimeng was willing to endure hardships, rehearsed seriously, and treated it with the rigor of broadcasting news.

CCTV news anchor Li Zimeng, who has changed the track to middle age, continues to shine in the field of new media

This time, Li Zimeng and Zhang Tao hosted the live broadcast of "From the Forbidden City to the Palace of Versailles", and they did their homework in place. Although the field of cultural relics may not be Li Zimeng's strong point, she knows how to develop her strengths and avoid weaknesses, read and ask more questions where she doesn't understand, and leave the opportunity to her peers who know better. However, when it was Li Zimeng's turn to ask questions and communicate, she would not hide behind and say nothing, but quickly called on her relevant knowledge reserves, answered truthfully, and asked questions truthfully, and the effect was much better than she imagined.

CCTV news anchor Li Zimeng, who has changed the track to middle age, continues to shine in the field of new media

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