A new chapter for the brand: 14 years of history
On the business map, there is an eye-catching news: the famous beauty brand KOSE will end its flagship store on Tmall tomorrow. This sudden change has undoubtedly set off heated discussions inside and outside the industry. However, what is the reason for the fall of the once bright star? It is worth delving into much more than this simple story behind the scenes.
KOSE, once a model for the Japanese cosmetics industry, was once in the limelight in the Chinese market. But in addition to the upcoming closure of the Tmall flagship store, as early as August 31, 2023, the official online store of KOSÉ has also mysteriously disappeared. Is there a deeper secret behind this seemingly plot setting?
When it comes to KOSÉ, it is also necessary to recall the big move of local production in China seven years ago. In order to emphasize the high-end image of "Made in Japan", KOSÉ decided to stop local production in China at that time, and fully emphasized the quality of "Made in Japan". However, can this hand really be invincible in today's fiercely competitive market?
It is worth noting that in addition to KOSÉ, international brands such as SK-II and Infusa are also actively adjusting their offline business, and some have even withdrawn and closed. Consumers' aesthetic tastes and shopping patterns have changed dramatically, which has also invisibly put brands to a higher test.
The rise and fall of the brand reflects the changes in the market environment and the changes in consumer mentality. For consumers, choosing a brand is no longer just about the product itself, but also about the cultural value and spiritual resonance behind it. The change of the brand is the continuation of business logic and the embodiment of market law.
Behind every brand, there is an untold story. In the tide of business, if you can understand the mystery, you may be able to stand out from the competition. Stay tuned for our follow-up exclusive interpretation to take you to explore the truth behind the brand!
Summary: The rise and fall of a brand is not only a business battle, but also a reflection of the consumer's mental journey. Behind every brand, there are countless consumer choices and recognitions. We look forward to discussing with you, witnessing the brand legend together, and feeling the deep meaning of business changes!