At present, when it comes to online live broadcast celebrities, Dong Yuhui must be one, and he is also an Internet celebrity who is unanimously optimistic. However, since last year's small essay incident, the heads of various companies have been secretive about cultivating Internet celebrities.
In this context, it is better to cultivate others than to cultivate yourself, and many business leaders have begun to take action and joined the live broadcast camp.
On April 15, Baidu founder Robin Li walked into the live broadcast room. Experience intelligent driving technology directly with the CEO of Jiyue Automobile.
On April 16, Liu Qiangdong, the founder of JD.com, used a digital human clone for live broadcast, and his expressions and movements really couldn't tell if it was not a real person. This method of using digital technology to conduct live broadcasts attracted more than 10 million people on the same day. Moreover, Liu Qiangdong's digital avatar is very accurate and his speech speed is stable.
On April 16, the same day, the chairman of Great Wall Motors also started the live broadcast. Use live broadcast to test Great Wall Motor's intelligent driving technology.
As early as 2020, Dong Mingzhu, chairman of Gree Electric Appliances, has started the live broadcast to bring goods, and Dong Mingzhu went to the live broadcast room to experience and participate in the live broadcast explanation.
And Zhou Hongyi, the founder of 360, also started the live broadcast very early, and mainly focused on expression and speech.
And this year, he walked into Dong Yuhui's walk with Hui to inspect the Internet celebrity economy.
Li Guoqing, the founder of Dangdang.com, may have had the foresight to start participating in live streaming in 2021.
And in 2023, the three founders of Vitality 28 will also start the road of live broadcasting, which is also called the road to the rise of domestic products by netizens. The three founders didn't know what it meant to be the first brother and the gift from the beginning, and even the little yellow car was often towed away. And now, the three founders can play the chain links very skillfully and call the babies hello.
As Dong Mingzhu, chairman of Gree Electric Appliances, who entered the live broadcast relatively early, he may have experienced the risk of cultivating Internet celebrities in advance. Dong Mingzhu introduced Meng Yutong in 2021 and planned to build Meng Yutong as his successor.
Under the vigorous cultivation of Dong Mingzhu, Meng Yutong has gradually become an Internet celebrity. Faced with the huge interests outside and the salary gap of thousands of yuan in Gree, Meng Yutong, who was 99 years old, resolutely resigned from his job in Gree. And now Meng Yutong's annual income has exceeded 4 million, far exceeding his previous income in Gree.
As a result, all businesses are at risk of cultivating influencers. Influencers are difficult to cultivate, and once an influencer appears, it is generally difficult for companies to give the influencer a reward commensurate with his status. In the face of the comparison of income gaps inside and outside the enterprise, few Internet celebrities can stick to their original intentions and be unwavering like Dong Yuhui. When Dong Yuhui became popular, he only had an income of tens of thousands at that time, but he was not moved in the face of the hundreds of millions of income promises given by the outside, and he still stayed in the original company. This, in retrospect, is still moving.
Influencers are hard to build, and everyone agrees. Nowadays, it is becoming more and more popular for business leaders to walk into the live broadcast room and use their status and influence to promote the company's product sales or enhance their company's influence.