When it comes to the things that have attracted the public's attention the most in the past month, most people's answer will probably be Xiaomi's car press conference. I don't know how many people are still unhappy with the SU7 that can't be grabbed! However, what we need to see more is the scene and shaping power behind it.
Although the real estate field is in the context of the great changes of the times and the industry, there are also people who overcome obstacles, do and explore, and continue to innovate scene experience for the industry and customers. China Merchants Shekou has also been fulfilling this point in the past ten years in Xi'an. Over the years, with high-quality early delivery, it has become a leader in the delivery track, and an obsession has been formed in the hearts of Xi'an home buyers: buy a house and follow China Merchants Shekou. There is no doubt that China Merchants Shekou has gone out of its own way.
On the occasion of the 10th anniversary of China Merchants Shekou's entry into Shaanxi, the China Merchants Shekou Xi'an 2024 Life Co-creation Conference came into being. According to what the author has learned so far, this press conference will really make the eyes of all walks of life in Xi'an shine.
Aspect 1:
Hand in hand with Xiaomi Automobile, it is not easy to attract investment this time
When it comes to China Merchants Shekou and Xiaomi, the similarity between the two brands is reflected in the creation of scenes and experiences. From the Xiaomi Spring Portrait Museum to the scene experience creation of Xiaomi cars, it is enough for us to see its unique understanding of life. In Xi'an, China Merchants Shekou, from the live broadcast column "Friendship Talk", which continues to share a better lifestyle and brings energy and vitality to the city, to the scene-based experience space that lands in each project, such as Yunlu Tea Market, Mid-Levels Art Center, LAND COFFEE, etc., all have obvious experience differentiation compared with traditional marketing venues. Under the concept of "people" as the core, China Merchants Shekou Xi'an not only avoids the psychological distance generated by the traditional marketing space, but also narrows the intimate relationship between people and the scene through tea, coffee, art curation and other experiences, forming a pure experience space. When the space has emotion, people have a reason to stay.
When two brands with the same characteristics come hand in hand, although there is not much specific content announced at the press conference, the eyes of the city have already converged here. One is a popular star in the automotive field with high popularity, and the other is a deep cultivator in the city who has been grinding a sword for ten years and constantly accumulating. The "small sparks" released to the outside world alone can be seen: the one-year right to use Xiaomi cars and Xiaomi ecological chain products are enough to make many people excited. Let's look forward to it together!
Aspect 2:
Xi'an's first full-time AI conference is full of anticipation
From ChatGPT in 2023 to Sora at the beginning of 2024, AI has been unabated in recent years. The program "Mountains and Rivers Poems of Chang'an" at the Xi'an branch of the 2024 Spring Festival Gala shocked the audience even more! The audience followed Li Bai's footsteps through the past and the present, felt the prosperity of Chang'an, and the whole network was swiping the screen "Xi'an won hemp". Behind this is the audio-visual effect brought about by the application of AI technology.
So, what are the surprises of this China Merchants Shekou Xi'an 2024 Life Co-creation Conference?
In the field of real estate, which is a national-level topic, Xi'an's first all-AI+CG online conference was held, and it has to be said that the attention has already been full. What is even more exciting is the behind-the-scenes team of this press conference: Wu Jinchao, a young young director and light and shadow animation master born in the 90s, Digital Monster, a CG production team who participated in the production of "Nezha", and AI director Xi Mucheng, etc., work together to present a movie-level visual enjoyment to the audience and friends in the live broadcast room.
In the era of technology empowerment, AI intelligence is increasingly permeating all aspects of our lives, showing amazing potential and transformative power in various fields. This also brings new opportunities for innovation in the real estate industry. Only those who follow the trend can keep up with the times. Obviously, China Merchants has taken this step accurately.
Aspect 3:
A grand gathering of masters, an audio-visual enjoyment of aesthetics
When you walk into the delivered projects of China Merchants Shekou Xi'an, you will find that the clubhouse, garden, and model room will bring you a different feeling. In every part of the project, there will be a sense of "living, traveling, and appreciating" life. Nothing else, all come from in-depth life investigation and humanized design.
In the construction of the project, China Merchants Shekou Xi'an not only cooperated with Wan Xiaoning, Vice President of UDG Lianchuang Design Group, Han Wei, General Manager of Hui Zhangsi Beijing, Wang Dacheng, Founder and Creative Director of Mingde Design, Zhang Yi, Co-founder and Chief Designer of Nissin Landscape, and many other design industry celebrities personally designed the project, but also invited them to continue to follow up the project and escort the quality as the product scene officer of China Merchants Shekou Xi'an.
From the modern urban resort life of China Merchants Yunlan to the rich life of the big city of China Merchants Reading, from the cultural mansion in the middle of the city to the urban heirloom mansion Tianqing Yunlu, we found that China Merchants Shekou Xi'an is quite "personalized" in the shaping of the project's lifestyle. It can be said that each project is based on a unique customization based on itself and the land. At the China Merchants Shekou Xi'an 2024 Life Co-creation Conference, the masters will bring interpretations one by one, please wait and see.
The real picture of the model room of Azure Yunlu
The real picture of the model room of Azure Yunlu
Merchants to read the real picture of the model room
Aspect 4:
What impact will the release of the new concept have on the industry?
True love and growth have no boundaries. For example, the community, a big scene outside the family, pays attention to the growth of the neighborhood, gathers people with the same values and lifestyles, connects and interacts with each other, rebuilds a warm neighborhood relationship, and everyone can find their own home field, which is also a kind of love and growth. As small as a book, a sentence, as big as a community, a city, it is all part of love and growth.
In view of this, starting from "love and growth", China Merchants Shekou Xi'an has released five innovative contents, including China Merchants Shekou Xi'an 3.0 life scenarios, 5 scenario-based innovative concepts, 6 emotional support, 5 growth systems, and more than 100 community life growth maps, to set a new model for the city's future lifestyle. If you want to have a new definition and understanding of love and growth, please stay tuned to the 2024 Life Co-creation Conference of China Merchants Shekou Xi'an, and listen to the "Love and Growth" belonging to China Merchants Shekou Xi'an on April 25th!
China Merchants Xi'an preface real picture
The real picture of the city fireworks parlor for investment promotion
Aspect 5:
Life Co-Creator Alliance, the future life can be expected
Friends who pay more attention to China Merchants Shekou may find that in the live broadcast room of Yike Yixi, in the figure of project owners or partners, people from all walks of life who love life are often gathered, and life owners and owners across art, sports, food, business and other fields constitute the basic life map of China Merchants Shekou Xi'an.
At the China Merchants Shekou Xi'an 2024 Life Co-creation Conference, the Life Co-Creation Alliance will also be established at the same time. Covering Xiaomi Automobile, DJI, Weiyang International, Chahualong, Lanxiangzi, Giant and other fields of resources and living supporting lifestyles, it will provide owners with a more diversified life experience in the future.
On April 25th, please stay tuned to the China Merchants Shekou Xi'an 2024 Lifestyle Co-creation Conference, walk into Xi'an's first AI panoramic live broadcast conference, and go on a journey of "love and growth".