CFIC Introduction
The series of activities of the 2024 World Brand Moganshan Conference with the theme of "Brand, Make the World Better" will be held in Deqing County from May 10 to 12. Under the guidance of the Xinhua News Agency Brand Work Office and the China Development Strategy Research Association, the "Information and Innovation China Brand Development Forum" co-sponsored by the China Financial Information Center of Xinhua News Agency and the Digital Economy Special Committee of the China Development Strategy Research Association will be unveiled at the "World Brand Moganshan Conference" and officially held on May 12. With the theme of "Building the Foundation of Information Innovation and Digital Intelligence Empowerment", the forum aims to help the ecological construction of the information innovation brand and help the industry better understand the current situation, industry pain points and development trends of the information and innovation industry.
"World Brand Moganshan Conference" is guided by Xinhua News Agency, and jointly sponsored by China Brand Construction Promotion Association and Xinhua News Agency Brand Work Office. The conference will be composed of dozens of main activities such as the opening ceremony and the main forum, the lawn exchange meeting for Chinese and foreign entrepreneurs, and the development forum of the world's top 500 brands. "Xinchuang China Brand Development Forum" is one of the parallel forums of the conference.
The 2024 World Brand Moganshan Conference will attract more than 4,000 representatives from well-known enterprises and governments, overseas media, global academic institutions and industry associations from all over the world to focus on global brand topics, gather global brand views, and make global brand voices.
This year's "Information Innovation China Brand Development Forum" will focus on China's independent information technology brand and ecological construction, and invite government leaders, academicians, experts, and business representatives to conduct in-depth discussions from multiple dimensions to help the high-quality development of the information and innovation industry. At the same time, the forum will also jointly hold the unveiling ceremony of the "China Information and Innovation Brand High-quality Development Alliance" with relevant units to further promote the in-depth development of the information and innovation industry.
The preparatory seminar for the high-quality development alliance of China information and innovation brand was successfully held
On the morning of April 17, 2024, the preparatory seminar for the China Information and Innovation Brand High-quality Development Alliance, hosted by the Digital Economy Strategy Special Committee of the China Development Strategy Research Association and the China Financial Information Center of Xinhua News Agency, and undertaken by BP Business Partners of the Secretariat of the China Information and Innovation Brand High-quality Development Alliance, was successfully held at the Chinese Academy of Sciences. The purpose of this conference is to jointly plan and organize the establishment of the "China Information Innovation Brand High-quality Development Alliance" by joining hands with outstanding enterprises in the domestic information and innovation industry, and promote the high-quality growth of China's information and innovation brand by integrating the resources of all parties, and leading and promoting China's information innovation brand to become bigger and stronger.
The meeting was chaired by Guo Xiujuan, Secretary General of the Digital Economy Committee of the China Development Strategy Research Association and Founder/President of BP Business Partners. In the morning, the entire conference room was assembled. Yang Liuchun, Secretary-General of the China Development Strategy Research Association and Executive Editor-in-Chief of the Journal of the Chinese Academy of Sciences, and Pan Hengning, Member of the Party Committee and Director of the China Financial Information Center of Xinhua News Agency, attended the meeting and delivered speeches. Dozens of representatives of leading enterprises from the domestic information and innovation industry conducted in-depth communication and exchanges around the core topics at the meeting.
Create an empowerment platform for the high-quality development of the Xinchuang brand
Yang Liuchun, Secretary-General of the Chinese Academy of Development Strategy and Executive Editor-in-Chief of the Journal of the Chinese Academy of Sciences, delivered an enthusiastic speech, she first introduced the background of the China Development Strategy Research Association, saying that if the Institute of Strategic Studies of the Chinese Academy of Sciences is regarded as a think tank in the vertical field of the Academy of Sciences, then the China Development Strategy Research Association is an integrated think tank that connects all parties in the horizontal society. The combination of the two think tanks bodes well for a broader approach. She pointed out that the mainland's industrial ecology should establish a national system, and the establishment of the high-quality development alliance of the information and innovation industry brand will also greatly promote the mainland's higher level of scientific and technological self-reliance and self-reliance.
In her opening speech, Guo Xiujuan, Secretary General of the Digital Economy Special Committee of the China Development Strategy Research Association and Founder/President of BP Business Partners, reviewed the development history of the domestic information and innovation industry and the significance of the establishment of the Information Innovation High-quality Development Alliance. She said that in the context of the science and technology game of major countries, the development of China's information technology application and innovation industry is not only the need for national independence, security and controllability, but also its empowerment of other domestic industries. Through the establishment of the high-quality development alliance of Xinchuang brand, it aims to help Xinchuang enterprises better link users from all walks of life, and at the same time promote the construction and high-quality growth of China's Xinchuang brand with the help of powerful central media platforms such as Xinhua News Agency.
Shi Jianping, director of the China Financial Information Center of the Xinhua News Agency, gave a briefing on the basic situation of the conference. According to reports, the "2024 World Brand Moganshan Conference", as an annual blockbuster event held by Xinhua News Agency, is more international, authoritative and professional than previous sessions. At that time, it will also attract more than 4,000 people from well-known enterprises around the world, as well as representatives of local governments, overseas media, global academic institutions, and industry associations. During the conference, the "Xinchuang China Brand Development Forum" will be held, aiming to help the industry better understand the development status of the Xinchuang industry, better grasp the trend and planning development, and greatly promote the transformation of Chinese manufacturing to Chinese creation, and China's speed to Chinese quality.
Discuss the opportunities and challenges of China's information and innovation brand building
Subsequently, the participants conducted in-depth and frank exchanges on the difficulties and pain points faced by the development of the domestic information and innovation industry and the construction of the information and innovation brand. During the period, many topics such as Xinchuang brand communication, regional ecological construction and market expansion, and Xinchuang brand going overseas aroused everyone's general resonance and heated discussions.
In view of the brand communication of information and innovation, Li Zhenning, deputy general manager of Kylin Software, believes that compared with overseas giants such as Microsoft and Google with strong brand penetration capabilities on the To C-end, domestic information and innovation enterprises often lack the brand penetration ability of the To C-end as ToB enterprises. Due to the huge investment in brand communication at the To C-end market, it is often difficult for information and innovation enterprises to bear it. This has also become a shortcoming in the brand building of Xinchuang enterprises.
Li Guang, deputy general manager of the marketing department of China Unicom Digital Technology, said in his speech that many users do not understand the concept of "information innovation" and its connotation, and do not know what it does. In fact, information innovation is not an industry or field, and there is no neutral organization to help users clarify the concept of information innovation. This has also become a major difficulty faced by enterprises in the promotion of Xinchuang brand.
In this regard, Wang Minghua, senior vice president of Chenguang Rongxin, mentioned a practical problem that is intriguing, because overseas brands have occupied the top of the domestic market for many years. This impression has also become a major mindset for many Chinese people. So after the domestic brand has realized the great transformation from "usable" to "easy to use", how to break this thinking inertia has become a major challenge that domestic information and innovation enterprises must face together. He also suggested that with the help of the information and innovation alliance platform to integrate multiple forces, through everyone's joint efforts and continuous investment, to make up for the shortcomings of the brand building of information and innovation enterprises.
In view of the regional market, some enterprise representatives proposed that in the development of the information and innovation industry, enterprises should not only pay attention to the national market, but also pay attention to the deep cultivation of the regional market, especially under the premise that the country advocates independent innovation and localization, information and innovation enterprises need to show their capabilities and values in different regions.
In this regard, Zhu Sujie, Deputy General Manager of the Strategic Development Department of Digital China Group Co., Ltd., said that the ecological construction and expansion layout of the regional market cannot be ignored. The information and innovation industry has its own industrial chain ecology, including upstream and downstream partners such as hardware and basic software, and has strong regional characteristics. When carrying out business promotion and business opportunity mining, it is necessary to combine the actual situation of different regions to achieve effective implementation from national policies to local markets. Through the construction of the information innovation alliance, information and innovation enterprises can carry out targeted product and service innovation in a specific region for localization problems and pain points, so as to better serve the regional market.
Cao Shuwei, head of the strategic ecology of Beijing Shenzhou Everbright Technology Co., Ltd., believes that many information and innovation enterprises are actively deploying overseas markets, but enterprises need to make great efforts. He believes that although the domestic market of the information and innovation industry has certain scale limitations, if it can successfully "go overseas", it can not only increase the sales and market value of enterprises, but also prove the competitiveness of Chinese brands and technologies.
Liu Yujie, brand director of TongTech, pointed out the necessity and importance of information and innovation enterprises in the international market expansion, emphasizing that brand building and technical strength are the key, especially in important areas related to national security such as information security. As long as the product technology is advanced and a good brand image is established, Chinese enterprises can occupy overseas markets, compete with international brands and gain recognition.
In addition, Wu Yang, Executive Deputy General Manager of Pingao Co., Ltd., Kong Jiayuan, General Manager of iSoftStone Marketing Department, Wang Youhai, Marketing Director of UnionTech Software, Dai Qing, General Manager of China Electronics Cloud Marketing Department, Xu Dong, Deputy General Manager of Lingyan Technology, Xue Yannan of Huasheng Tiancheng Marketing Department, Zhu Liang, Marketing Director of Baoland, Zhang Yan, Brand Director of Huayu Software, Wang Xinwei, Deputy General Manager of Baixin Information, Liang Yan, Director of Marketing Department of Nantian Information, Hua Xiaomei, Deputy General Manager of Ecological Partner Department, Tong Tiefeng, Marketing Department of Youxuan Software, Xu Zhen, vice president of Shanghai Zero Number Technology, and others made wonderful speeches on related topics, and everyone expressed their opinions and presented their own wisdom insights into the construction of China's Xinchuang brand.
Through the discussion, everyone finally unanimously said that the establishment of the China Information Innovation Brand High-quality Development Alliance is an important boost for the construction of the information and innovation brand and the development of the information and innovation industry, and it is hoped that the alliance can effectively play a unique role as a platform in the future, through the effective integration of resources from all parties in the industry, break through the horizontal barrier, and effectively solve a series of practical problems faced by enterprises in the information and innovation industry. Finally, lead China's Xinchuang brand to achieve high-quality growth, go abroad and go to the world!
Source of this article: China Financial Information Center Lujiazui Financial Network
WeChat editor: Guan Qiao
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