Have you noticed that the presence of fuel vehicles is getting lower and lower?
Whether it is the Qin PLUS Glory Edition that "lifted the table" at the beginning of the year, or the ideal MEGA with controversial appearance, or the "Internet celebrity car" Xiaomi SU7, all of them are new energy without exception.
According to the recent data released by the Passenger Car Association, from April 1 to April 14, the retail sales of the domestic passenger car market were 516,000 units, of which the retail sales of the new energy vehicle market were 260,000 units, with a penetration rate of 50.39%. In short, for every 10 passenger cars sold in China, 5-6 are new energy, which means that buying fuel vehicles has become a "minority", and new energy vehicles have officially replaced pure oil vehicles as the main sales force in the car market. Not long ago, Wang Chuanfu, the head of BYD, had actually expected such a situation.
At that time, at the China Electric Vehicle 100 Forum in March, Wang Chuanfu predicted according to market trends that the penetration rate of new energy vehicles would exceed 50% in the next three months, and gradually form a dominant position for new energy vehicles. It's just that I didn't expect that just 20 days later, Wang Chuanfu's prediction came true, showing Wang Chuanfu's keen insight into the development trend of the industry, and also indicating that it was a foregone conclusion that new energy would replace fuel.
Looking back on the development of China's new energy market, I have to sigh that the growth rate of new energy vehicles in recent years has been quite rapid. In the 10 years from 2005 to 2015, the penetration rate of new energy vehicles in China exceeded 1%, and it took more than three years to exceed 5% in 2019. In just four years, the bi-weekly penetration rate of new energy vehicles in China has exceeded 50%, which is 11 years ahead of China's previous target of exceeding 50% by 2035.
So the question is, why is the penetration rate of new energy vehicles growing so fast in China?
At present, there are two reasons, the first is the technical level, compared with traditional fuel vehicles, new energy vehicles have formed a "technical suppression" by virtue of the technical generation difference. For example, the most obvious power, quietness and intelligence, new energy vehicles can be said to have completely surpassed the traditional fuel vehicles, take BYD as an example, its DM-i plug-in hybrid system, set fuel, plug-in, extended range, pure electric drive function in one, and now the formation of "electricity is lower than oil" price strategy, can be said to have become the last straw that overwhelmed fuel vehicles.
The plate is so big, your sales soared, then there must be whose sales go down, and BYD's sales climbed in contrast, the Japanese joint venture car fell off the altar, in March, only FAW Toyota entered the top 10 brand sales, and the well-known GAC Toyota / Honda, Dongfeng Honda / Nissan and other joint venture brands, once the top three regular customers were not in the top 10. The Japanese are proud of their fuel-saving and worry-free, in the face of new energy vehicles led by BYD, it is difficult to form an effective advantage, but it allows it to rely on a richer configuration experience, as well as a growing gap between the car machine experience, intelligent driving experience, and zero frustration, strong power driving quality, new energy vehicles have completed a good counterattack.
At the market level, with the increasing penetration rate of new energy vehicles, consumers' perception of new energy vehicle performance, user experience, car cost and other aspects has accumulated enough depth, and the awareness and acceptance of new energy vehicles have risen rapidly, thereby accelerating the reversal of new energy vehicles for fuel vehicles. In this process, the closure of joint venture fuel vehicles, the decline in the value retention rate, and the collapse of second-hand car prices have become increasingly prominent, which has intensified the "conversion from oil to electricity" of users.
For example, the fall of the joint venture store will cause disputes and rights protection, such as paying the money can not get the car, after-sales insecurity, etc., thus forming a vicious circle, gradually eliminating weak fuel vehicle brands, traditional fuel vehicle brands will also follow the market trend, the launch of new energy vehicles, although their sales are not good, but will therefore crowd out the research and production plan of fuel vehicles, so that more and more consumers began to give up fuel vehicles, turning their attention to new energy.
In short, the new energy penetration rate of more than 50% for the domestic automobile market, can be said to be a milestone significance, which marks the new energy transformation of the automobile market has reached a critical point, but also indicates that the traditional fuel vehicles began to enter the "countdown to life". It is expected that with the blessing of many new concepts and technologies such as intelligence, low-carbonization, and globalization, major new energy vehicle companies can continue to innovate and progress, bring more high-quality products to consumers, and effectively promote the transformation and upgrading of China's manufacturing industry.