Shenzhen Business Daily Reading Client Reporter Nie Can
Representatives of the Shenzhen Municipal Bureau of Culture and Sports, the Hong Kong and Macao Affairs Office of the Shenzhen Municipal Party Committee, Bauhinia Culture Group Datong Publishing and Media Co., Ltd., and United Publishing Hong Kong Wanli Publishing Co., Ltd. jointly unveiled the new book release of the simplified and traditional Chinese version of "Shenzhen-Hong Kong Joint Travel Strategy".
On April 19, the "Guangdong-Hong Kong-Macao Greater Bay Area" first simplified and traditional Chinese version of the guide book for in-depth joint travel - "Shenzhen-Hong Kong Joint Travel Guide" was officially released. Published by the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports and the Bauhinia Culture Group, and supported by the Hong Kong and Macao Affairs Office of the Shenzhen Municipal Party Committee, the book was simultaneously sold in Shenzhen and Hong Kong.
The "Shenzhen-Hong Kong Joint Travel Guide" was listed in simplified and traditional Chinese characters at the same time in both places, and has become a "treasure in the palm" of Shenzhen and Hong Kong residents to travel to each other. The book solves the shortcomings of tourism information fragmentation and information cocooning in mobile devices, systematically introduces the "hard connection" facilities between Shenzhen and Hong Kong, includes the latest high-speed rail, cross-border buses, passenger ships, subway lines, and more than 100 popular Internet celebrity check-in places, and launches a boutique route of Shenzhen-Hong Kong joint travel with 6 major themes such as art, ecology and trendy play.
Representatives of the main creative team and editorial team of the simplified and traditional Chinese version of "Shenzhen-Hong Kong Joint Travel Strategy" discussed and shared on the spot
The book adopts a new way of compilation, in the way of theme comparison, through 9 chapters to show the high-quality elements of the Shenzhen-Hong Kong two-city joint tour in terms of food, accommodation, transportation, travel, shopping and entertainment, focusing on excavating the new ways of playing Shenzhen and Hong Kong that have been sought after by tourists in recent years, which is not only suitable for the "little white" who visits for the first time, but also opens up new horizons for gourmets.
Li Qiangqiang, deputy director of the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, said that tourism plays an important role in promoting the economic development, cultural exchanges and improvement of people's livelihood between Shenzhen and Hong Kong.
Zhang Bin, deputy general manager of Bauhinia Culture Group Datong Publishing and Media Co., Ltd., was interviewed by the media
Zhang Bin, Deputy General Manager of Bauhinia Culture Group Datong Publishing & Media Co., Ltd., said that the publication of the "Shenzhen-Hong Kong Joint Travel Guide" is of great significance for promoting the cultural integration of Shenzhen and Hong Kong, meeting consumer needs, promoting the economic development of the two places, enhancing international influence, improving consumer experience, and enriching tourism products and services. Bauhinia Culture Group will make full use of the publishing and distribution advantages of Shenzhen and Hong Kong to create more immersive travel guides for readers, and promote the cooperation between Shenzhen and Hong Kong to enter a new stage.
According to the Hong Kong and Macao Affairs Office of the Shenzhen Municipal Party Committee, since the resumption of full customs clearance at the Shenzhen port, the exchanges between residents of Shenzhen and Hong Kong have continued to show a good trend of "two-way travel", and the "twin-city economy" and "twin-city life" have burst out with new vitality and fashion. In the future, Shenzhen will launch a series of measures, including: organising special programmes to introduce tourism consumption in the two cities, cooperating in promoting Hong Kong's "mega event economy", facilitating the formalities for individual travel to Hong Kong, further optimizing cross-border public transport services, and stepping up efforts to promote the Shenzhen-Hong Kong public transport one-card, one-code pass, and one-ticket pass, and ensuring the customs clearance of Shenzhen residents when they go to Hong Kong to participate in festivals.