The spring breeze has letters, the flowers bloom periodically, and the Laoshan Mountain in spring is full of poetry and picturesqueness. On April 19, 2024, the launching ceremony of the "Spring Tour to Qingdao • Shanglaoshan" Qingdao cultural tourism series activities was held in Chunhe Square, Jufeng Tiandi, Laoshan Scenic Area, and the 43-day "Spring Laoshan" cultural tourism and leisure season officially kicked off.
The 2024 "Spring Laoshan" Cultural Tourism and Leisure Season is guided by the Qingdao Municipal Bureau of Culture and Tourism and the Laoshan District Scenic Area Administration, and hosted by the Propaganda Department of the Laoshan District Party Committee and the Laoshan District Culture and Tourism Bureau. At the launching ceremony, the spring outing activities of the city, district and scenic spots were released, and the top ten tourist routes in Laoshan District were introduced.
The theme of the 2024 "Spring Laoshan Mountain" Cultural Tourism and Leisure Season is "Encountering Beauty in Laoshan Mountain", and the intangible cultural heritage treasure market held on the same day showcased intangible cultural heritage skills and folk specialties such as Laoshan spring tea and Laoshan dough sculptures, allowing tourists to immerse themselves in intangible cultural heritage skills.
Chunqin Laoshan Cultural Tourism Feast
The 2024 "Spring Laoshan" Cultural Tourism and Leisure Season will be guided by the implementation of the cultural "two innovations" to improve the quality and create the deep integration of "industry, city and humanities", and comprehensively launch the Laoshan spring cultural tourism market and continue to release new vitality of cultural tourism consumption. The 2024 "Spring Laoshan Mountain" Cultural Tourism and Leisure Season adheres to the concept of all-for-one tourism and cultural tourism integration, fully integrates the spring cultural and tourism resources of the whole region, and creates a cultural and tourism industry chain integrating visiting the beautiful Laoshan Mountain, gathering special festivals, visiting beautiful villages, sharing cultural and sports feasts, and experiencing quality homestays, so that citizens and tourists can fully experience the beauty, beauty and charm of spring in Laoshan, and meet the people's desire to enjoy the flowers to the greatest extent. The yearning for a better life in spring cultural tourism, leisure and beauty has helped Laoshan District to build a world tourist destination with mountain and sea characteristics.
In the spring, Laoshan flowers are full of fragrance and "full of umami", not only the sweetness of cherries, the fragrance of green tea, but also the freshness of mackerel that has just "jumped" ashore, each flavor is deeply rooted in the hearts of the people, making people want to stop. During the event, Laoshan District held a series of spring special festivals to meet the leisure needs of citizens and tourists, such as "tasting spring", "appreciating spring" and "going green". The 2nd Qingdao Cherry Blossom Festival and the 20th Shazikou Mackerel Festival have opened a few days ago, and the 19th Laoshan Tea Festival and the 29th Beizhai Cherry Festival will be held soon to meet the leisure needs of citizens and tourists.
Among them, the 2024 19th Laoshan Tea Festival will open on April 20 in Bihai Lantian Ecological Agricultural Park, Wanggezhuang Street. During the Laoshan Tea Festival, activities such as the release of tea rhyme mountains and seas, poetic pastoral boutique tourism routes, tea field music festivals, Zen tea markets, intangible cultural heritage experiences, tea banquet competitions, and tea village camping will be organized.
On a beautiful spring day, the flowers are colorful, everything grows, the cherries and cherry pearls on the branches are about to be red, and the rural picking season is about to begin. The 29th Beizhai Cherry Festival will be held in Beizhai Street in May, organizing cherry picking and a series of themed activities to show the style of "Cherry Town". At that time, citizens and tourists can "find fruits according to the map" for the first time, taste the "fresh trees" hanging with dewdrops, and experience the fun of pastoral fruit picking.
The cherry blossom viewing is wonderful
Laoshan District has tailored flower-viewing routes and wonderful festivals for the general public and tourists, launched many preferential activities, and invited guests and friends at home and abroad to come to Laoshan to enjoy the wonders of mountains and seas and feel the most beautiful spring.
Laoshan in spring is full of poetry and picturesqueness, the mountains and rivers are beautiful, the flowers are blooming, and the immersive scene is as refreshing and pleasant as being in a paradise. During the "Spring Laoshan Mountain" cultural tourism and leisure season, Laoshan Scenic Area, Polar Ocean Park and other scenic spots (spots) will welcome citizens and tourists to come and play with a new look.
Laoshan Scenic Area will launch a series of "Spring Outing to Laoshan" such as "Hi Pai Laoshan", "Yangkou Fushou Culture" and "Laoshan Jian Walking", and through online and offline interaction, it will provide tourists with a popular Laoshan spring cultural tourism feast. During the "Spring Laoshan Mountain" cultural tourism and leisure season, it coincides with the "5.19 China Tourism Day", and the Laoshan Scenic Area will launch a half-price preferential policy for all tourists to visit the scenic spot on the same day, inviting tourists to the scenic spot for mountaineering tourism.
During the "May Day" period, the Polar Ocean Park will launch special theme activities, such as the "Whale Color Candy Festival" held in the Whale Plaza and the Polar Aquarium, and organize candy-themed art installations, children's theme repertoire performances, parades, candy markets, brand exhibitions and other activities.
In addition, on April 27, the Laoshan District Mountaineering Festival will be held in Fushan Forest Park. In late April, the "Shanglaoshan Forest Breathing" spring oxygen bar WALK held in Erlongshan Scenic Area will invite children, watercolor artists, volunteers and citizens to carry out a series of experience activities on site to feel and convey the beauty of Laoshan in spring.
Diversified integration and in-depth experience
In order to meet the people's yearning for a better life, this year's cultural tourism and leisure season has launched 4 major sections and nearly 100 activities to create immersive, personalized and diversified in-depth cultural tourism activities, so that the general public and tourists can better experience the customs, mountain and sea landscapes, delicious food and quality homestays of Laoshan, and enhance the sense of gain and happiness of tourism in Laoshan.
In addition to mountaineering activities and wonderful festivals, during the "Spring Laoshan Mountain" cultural tourism and leisure season, cultural and exhibition activities are even more exciting, which is worthy of in-depth participation and immersive experience by citizens and tourists. Among them, the Laoshan District Library will hold a series of cultural activities such as the 4th Laoshan District "Reading Marathon" Challenge and the "4.23 Qilu Book Festival" National Reading, the "Laoshan Adult Picture Book Reading Club for Inheriting Classic Culture", and the "Little Lotus Book Mountain Reading" Picture Book Sharing.
Qingdao Grand Theatre's "Catching Horses Youth Drama Festival", with the theme of "Drama Gathering in Qingdao, Young You Look Good", adheres to the trendy, avant-garde and youthful attitude, and plans to launch 4 star popular plays starring actor Li Guangjie "One Sentence Top 10,000 Sentences". The International Convention and Exhibition Center will hold a series of exhibitions such as the DC Dream Animation and Game Carnival and the AS Animation and Game Carnival, whether you love anime, sports, or car fans...... Don't miss it. In addition, Huashen Culture will launch a series of special activities such as Huashenhai Film Week and Open-air Movie Series. Ruyes Bookstore will hold an immersive cultural experience activity of "Reading the Sea of Stars at Night, Looking at the Sunrise of the Old Man in Xiaoshi", allowing participants to deeply experience the cultural atmosphere and urban charm of Laoshan District.
Zhong Lingyu's beautiful mountain and sea scenery, cultural and tourism activities in full swing, wonderful entertainment projects, and the different mountain and sea features of each street in Laoshan District are showing the same beauty, telling the same enthusiasm and openness, and making tourists full of harvest from Laoshan through special activities. Jinjialing Street will hold a series of cultural and sports activities such as the Yellow River Grand Gathering Tour and the Community Tour. The streets of China and South Korea will hold a series of cultural activities such as the 3rd Good Craft Competition and other cultural activities of "Riding the Wind and Waves, Spring Rhyme Laoshan". Shazikou Street will launch special cultural and leisure activities such as starry sky concerts. The Wanggezhuang Sub-district Office will hold a series of cultural activities such as the "Five Activities" of intangible cultural heritage. Beizhai Street Why Coffee will organize potted micro-landscape parent-child DIY activities for parent-child families.
At the same time, the reporter learned that during the "Spring Laoshan" cultural tourism and leisure season, Qingdao Diaoyutai MGM Hotel, Guoxin Financial Center Hotel, and Blue Ocean Hotel will launch room and catering preferential activities respectively. Shazikou Street organizes activities such as a short video contest for homestays. In addition, the relevant boutique B&Bs around the Laoshan Scenic Area will launch preferential policies for reservations and catering.
The integration of culture and tourism is a competition for thousands of sails
Laoshan is a place of harmonious coexistence of Confucianism, Buddhism and Taoism culture, hundreds of millions of years of vicissitudes of life, paving the picture scroll of heaven and earth, surrounded by the sea and a flat field, and the town of Jinao is connected to the sky. It has unique mountain and sea wonders and historical and cultural heritage, and is one of the first batch of national all-for-one tourism demonstration zones and a model area for the integration and innovation of China's culture and tourism.
In recent years, Laoshan has anchored the goal of being a world tourist destination with mountain and sea characteristics, and has promoted the in-depth integration and development of culture and tourism through cultural and plastic tourism and tourism to promote culture, and the cultural and tourism industry has entered the fast lane of high-quality development.
In 2024, Laoshan will launch the "Cultural Tourism Foundation Year" action to vigorously promote the construction of Laoshan Traditional Culture Inheritance and Innovation Area and the National Cultural and Tourism Industry Integration Development Demonstration Zone.
In spring, when you meet Laoshan Mountain, you will find that there are hundreds of ways to open spring, each of which is long-lasting and worth looking forward to and experiencing. Explore spring, see a hundred flowers blooming, go green, taste the spring of heaven and earth, drink tea, feel the fun of mountains and rivers, there is infinite nostalgia here, more poetry and distance, as well as stars and the sea.
In the spring, discover Laoshan Mountain, empathize with the vigorous spring scene, empathize with the hot and hot beautiful life, empathize with the TA of the heart, or stroll through the sea of flowers, or make tea around the heart, the unity of heaven and man is the great beauty, the mountain countryside is faint, the seaside fishing fire is lit, and all the customs of Laoshan are in the place where you and I are looking for it......
People are active and flowing between the mountains and seas, and culture is imperceptibly integrated into life. In the surging national style and national tide, it is the echo of the times that the excellent traditional culture spans thousands of years of time and space.
The thousand-year-old cultural context has a new look, and the local humanities are fireworks every year. Hu Shengrui, deputy director of the Propaganda Department of the Laoshan District Party Committee and director of the Laoshan District Bureau of Culture and Tourism, said that the cultural "two creations" have strung together the resource and cultural advantages of Laoshan and established an emotional connection with the times.
In the future, Laoshan District will continue to adhere to the construction of large projects to lead the high-quality development of the cultural and tourism industry, focus on correctly handling a series of major relationships between top-level design and practical exploration, strategy and tactics, lead the green, low-carbon and high-quality development of the economy, continuously optimize the industrial structure, improve the happiness index of residents, and promote the practice of Chinese-style modernization with the development of cultural tourism.
Encounter Laoshan Mountain, move to a different scene, here, a high-quality development picture of cultural and tourism integration is slowly spreading, and major cultural and tourism projects are competing for thousands of sails. "Shanglaoshan meets beauty", the beautiful Laoshan invites you to go to the spring mountains and seas to share the dazzling spring!
(Attached: List of activities in the 2024 "Spring Laoshan" Cultural Tourism and Leisure Season)
List of activities in the 2024 "Spring Laoshan" cultural tourism and leisure season
| Activity section | serial number | The name of the activity | Held Time | Venue: | Key contents | Contact number |
| Launching ceremony | 1 | "Spring Tour to Qingdao and Shanglao Mountain" Qingdao Cultural Tourism Series Activities and the Launching Ceremony of "Spring Laoshan Mountain". | April 19th | Laoshan Scenic Area Jufeng Tiandi Chunhe Square | Publish the spring outing activities and routes of cities, districts and scenic spots, and the content of "Spring Laoshan Mountain" activities. The intangible cultural heritage treasure market displays intangible cultural heritage skills and folk specialties such as Laoshan spring tea and Laoshan noodle sculptures, and invites visitors to immerse themselves in intangible cultural heritage skills on site. After the launching ceremony, a mountaineering orienteering challenge will be organized. | |
| Go to Laoshan Mountain and enjoy the spring scenery | 2 | Laoshan Scenic Area "Spring Tour to Laoshan" series of activities | April 19 to May 31 | Laoshan Scenic Area | Launched a series of "Spring Outing to Laoshan" such as "Hi Pai Laoshan", "Yangkou Fushou Culture" and "Laoshan Jian Walking". Through continuous planning of activities and topics, we will guide the public to participate in online and offline interactions, and provide tourists with a welcome cultural and tourism feast of Laoshan spring. | Laoshan all-for-one tourism service hotline: 0532-96616 |
| 3 | Polar Ocean Park featured theme activities | May 1 to May 5 | Polar Ocean Park | From May 1st to May 5th, the "Whale Color Candy Festival" will be held in Whale Joy Plaza and Polar Aquarium, and activities such as candy-themed art installations, children's theme performances, parades, candy markets, and brand exhibitions will be organized. | Polar Ocean Park Consultation telephone 0532-89091819 | |
| 4 | "5.19 China Tourism Day" theme activity | May 19th | Laoshan Scenic Area | On May 19, China Tourism Day, Laoshan Scenic Area launched a half-price preferential policy for all tourists to visit the scenic spot on the same day, inviting tourists to the scenic spot for mountaineering tourism. | Laoshan all-for-one tourism service hotline: 0532-96616 | |
| Go to Laoshan Mountain, fun to go out | 5 | Laoshan Mountain Mountaineering Festival | April 27th | Fushan Forest Park | On April 27, a national mountaineering and fitness activity was held in Fushan Forest Park. | 崂山区教体局：88996525 Laoshan District Fushan Protection and Management Sub-center: 66728535 |
| 6 | “上崂山 森呼吸”春季氧吧WALK | During the event | Children, watercolor artists, volunteers and citizens were invited to carry out a series of experiential activities to feel and convey the beauty of Laoshan in spring. | 82888000 | ||
| 7 | A series of cultural activities in Laoshan District Library | During the event | A series of cultural activities such as the 4th Laoshan District "Reading Marathon" Challenge and the "4.23 Qilu Book Festival" National Reading, the "Inheritance of Classic Culture Laoshan" series into institutions, campuses and communities, the "Inheritance of Classic Culture Laoshan" - Chinese Studies Lecture Hall, the "Inheritance of Classic Culture Laoshan" Adult Picture Book Reading Club, and the "Little Lotus Book Mountain Reading" Picture Book Sharing and other cultural activities. | Laoshan District Library: 88999803, 88999809 | ||
| 8 | Qingdao Grand Theatre "Catching Horses Youth Theatre Festival" | During the event | Qingdao Grand Theatre | With the theme of "Drama Gathering in Qingdao, Young You Are Good-looking", adhering to the trendy, avant-garde and youthful attitude, we planned to launch four popular star plays, including "One Day and Three Autumns" starring dancer Tang Shiyi, "One Sentence Top 10,000 Sentences" starring actor Li Guangjie, "I Am Not Pan Jinlian" starring actor Zhang Xinyi, and actor Deng Jiajia starring in the drama "The Life of the Disgusted Songzi". | Qingdao Grand Theatre Ticketing Tel: 80665555 | |
| 9 | A series of special exhibitions at the International Convention and Exhibition Center | During the event | Qingdao International Convention and Exhibition Center | A series of exhibitions such as DC Dream Animation and Game Carnival, Qingdao International Marathon Expo, AS Animation and Game Carnival, 2024 Jialubo Qingdao Spring International Auto Show, and 2024 Qingdao International Jewelry and Gem Exhibition will be held. | Convention and Exhibition Center customer service telephone: 88011234 | |
| 10 | Flower God Culture Series Special Activities | During the event | Flower God Culture | Launched a series of special activities such as Huashenhai Movie Week and Open-air Movie Series, Huashenhai "Mountains and Seas" Music Season, Huashenhai Book Café Readers' Day, and Huashenhai Kitesurfing Festival. | Flower God Culture 15192653885 | |
| 11 | "Reading the sea of stars at night, looking at the sunrise of the old man in the stone" immersive cultural experience activity | During the event | Such is a bookstore | Through the unique experience of looking down at books and looking up at the sea, as well as the special love of the bookstore for fans, participants can deeply experience the cultural atmosphere and urban charm of Laoshan District, so that more people can witness and participate in this unique cultural feast online. | Such is a bookstore 13668898516 | |
| 12 | Fushan Tea Art Exchange Meeting | May 13th | Fushan Tea Plantation | Invite well-known tea masters to perform tea art on the spot, and show the brewing skills and tasting methods of various types of tea. Participants can observe and learn on site and experience the charm of tea art. At the same time, a tea display area will be set up to display all kinds of famous and high-quality teas for participants to taste and buy. | Laoshan District Fushan Protection and Management Sub-center: 66728535 | |
| 13 | A series of cultural and sports activities in Jinjialing Street | During the event | Jinjialing Sub-district Office | During the event, Jinjialing Street held a series of cultural and sports activities such as the Yellow River Grand Gathering Tour into the Community and the Reading Marathon Challenge. | Jinjialing Street: 83101268 | |
| 14 | A series of cultural activities in the streets of China and South Korea | During the event | China-Korea Sub-district Office | During the event, a series of cultural activities such as the 3rd Good Craft Competition of "Riding the Wind and Waves and Spring Rhyme Laoshan", the "Yellow River Daji" Cultural Market into the Community, the 2nd Reading Marathon Challenge and the "Our Stage - Spring Festival Gala and Autumn Gala Through Train" art show were held. | China-Korea Street: 58515756 | |
| 15 | A series of cultural and leisure activities in Shazikou Street | During the event | Shazikou Sub-district Office | During the event, Shazikou Street launched special cultural and leisure activities such as the Starry Sky Concert, the Special Activities of the Children's Development Park of the Children's Heart Garden, and the Intangible Cultural Heritage of Duan's Blue Calico into the Community. | Shazikou Street: 58892257 | |
| 16 | A series of cultural activities in Wanggezhuang Street | During the event | Wanggezhuang Sub-district Office | During the event, a series of cultural activities such as the "Five Activities" of intangible cultural heritage, the special activities of the first acquaintance of national rhyme, and the "Our Stage" art show will be held. | Wanggezhuang Street: 87843123 | |
| 17 | Why not coffee special activities in Beizhai Street | During the event | Beizhai Street Office、Why not coffee | During the event, why not coffee in Beizhai Street organized a potted micro-landscape parent-child DIY activity. | Why not coffee 13070822656 | |
| Shanggang Mountain Shinashun Flavor | 18 | 2024 2nd Qingdao Cherry Blossom Festival | During the event | Dalao Cherry Valley and other North House streets in each cherry garden area | During the event, activities such as flower concerts, flower walking, flower sketching, flower matchmaking, flower fair, and poetry and drinking party will be held. | Kitaku Highway: 87853722 |
| 19 | Qingdao 2024 20th Shazikou Mackerel Festival | During the event | Shazikou Street | During the event, activities such as cultural performances, IP image release of mackerel festival, Shazikou good product market, cultural and artistic works exhibition, and mackerel exhibition and sales were organized. | Shazikou Street: 58892257 | |
| 20 | 2024 The 19th Laoshan Camellia Festival | April 20th | Bihai Lantian Ecological Agricultural Park | On April 20, it was grandly opened in the Blue Sea Lantian Ecological Agricultural Park. During the tea festival, activities such as the release of the tea rhyme mountains and seas poetic pastoral boutique tourism routes, the tea field music festival, the Zen tea market, the intangible cultural heritage experience activities, the tea banquet competition, and the tea village camping will be organized. | Wanggezhuang Street: 87843123 | |
| 21 | The 29th North House Cherry Festival | Cherry orchards related to the North House Street | During the event, cherry picking and a series of themed activities will be organized in the cherry orchard related to Beizhai Street to show the style of "Cherry Town". | Beizhai Street: 87853722 | ||
| Go to Laoshan Mountain and enjoy leisure | 22 | Qingdao Diaoyutai Hotel|MGM Qingdao Hotel Dining and Room Series Promotions | Qingdao Diaoyutai Hotel|MGM Qingdao Hotel | In mid-to-late April, Diaoyutai MGM Hotel launched exclusive rooms for the Spring Awakening season under the theme of "Dialogue between the Past and the Present, Elegant Journey", Spring Cuisine at Diaoyutai Imperial Garden Chinese Restaurant, and "Spring Mackerel" special theme buffet at MGM Feast. | 0532-88879999 | |
| 23 | Guoxin Financial Center Hotel Catering and Guest Room Series Preferential Activities | Guosen Financial Center Hotel | During the event, Guoxin Financial Center Hotel launched a series of preferential activities for catering and guest rooms such as crayfish special food festival. | 0532-87057777 | ||
| 24 | Blue Horizon Hotel Catering and Room Series Preferential Activities | Blue Horizon Hotel | From mid-April to the end of May, Laoshan Blue Horizon Hotel launched the "Spring Laoshan Gathering in the Blue Ocean" room and catering discount activities. | 0532-88996666、 18660216505 | ||
| 25 | Boutique B&B preferential experience activities | During the event, Shazikou Street organized activities such as a short video contest for homestays and the recruitment of homestay experience officers. Children's Heart Garden Maiyao Children's Development Park: During the event, Children's Heart Garden Maiyao Children's Development Park launched special activities, the original price was 49 yuan for a single ticket, and now it is 99 yuan for five tickets, children under one meter and the elderly over 65 years old can enter the park for free. Boutique B&B launches preferential experience. Meet the beauty of the house: tourists take pictures and drink tea for free, the room price is 20% off; Gazing Hall: tourists take pictures and drink tea for free, the house price is 20% off, coffee is 20% off; Qingdao Wushe: tourists drink tea for free, the room price is 20% off, pizza snacks are 20% off; See Liuqing Bay again: tourists take pictures and take pictures of the house price, and send tea around the stove; Blue Seaview B&B: Free pick-up and drop-off subway station, tourists take photos and check in for free, 20% off the room price; Qianxi B&B: Free photos and tea drinks for tourists, 20% off the room price. | Shazikou Street: 58892257 Children's Garden: 139 6981 2043 邂逅美宿：13658670827 观星堂：18053285736 青岛吾舍：18660277211 又见流清湾：18661898177 Blue海景民宿：15263113608 浅喜民宿：13356892528 |