On April 19th, during the Jingdong Car Maintenance Festival, Jingdong Car Maintenance and Shell held a new product launch conference of the "Surging Light and Shadow, Galloping" extraordinary Helix light and shadow series in Shanghai, and officially released five new products of the light and shadow series. At the same time, the two sides said that in the future, they will continue to deepen cooperation in products, marketing and services, launch customized products, strengthen the traceability system of genuine products, promote the co-construction of offline service network ecology and service capabilities, and carry out new explorations in carbon reduction, so as to bring consumers better products and more professional maintenance service experience. Users can come to the Jingdong APP and search for "maintenance festival" to buy new Shell products as soon as possible.
At the press conference, the two sides jointly released the new Shell Helix Light and Shadow series - Power Orange and Jinsu Silver. The relevant person in charge of Shell said that the release of the new light and shadow series not only represents the deepening and upgrading of the strategic cooperation between Shell and JD.com, but also another solemn commitment to the industry. The person in charge of Jingdong Automobile also said that the two sides have launched a new series of products based on the insight into the changes in the needs of Chinese car owners, and are committed to bringing a better car maintenance experience to more Chinese car owners, and also hope to promote the transformation and upgrading of the industry, and practice social and corporate responsibility for energy conservation, emission reduction, low carbon and environmental protection!
With the introduction of the national energy conservation and emission reduction policy and the China VIB standard, consumers have higher requirements for low-carbon environmental protection, energy conservation and emission reduction of automobiles, and green environmental protection is becoming a new trend in car maintenance. The Shell Helix Orange Light and Shadow Series is a high-end series of the Shell Helix family, which integrates Shell PUREPLUS technology with a purity of up to 99.5%, and the China VI technology environmentally friendly formula provides customized protection, with long-lasting excellent anti-wear protection, good fluidity at low temperatures, and stable anti-wear at high temperatures. Users can also enjoy outdoor folding chairs, tri-fold umbrellas and other benefits when they buy now.
At the same time, with the advantage of JD's omni-channel service network, Shell and JD Car Care will continue to deepen cooperation and explore more in product supply, technician training, authentic product traceability, and free installation. At the same time, with the pursuit of the ultimate service, Jingdong Car Care and Shell also jointly released the first batch of "Golden Light and Shadow Alliance - Quality Maintenance Service Experience Store" at the meeting, and dozens of stores such as Jingdong Car Care Shanghai Prosperity East Road Store were shortlisted. In the future, the two sides will provide more environmentally friendly and efficient products, jointly formulate energy-saving and carbon-reduction benchmark store standards, cultivate a team of excellent technicians of more than 1,000 people, and rely on Jingdong's high-quality car maintenance stores to provide more assured, more professional and better one-stop car maintenance services to the majority of car owners, and help the domestic car maintenance ecology to build together.
It is reported that Jingdong Car Maintenance and Shell have been deeply cooperating for more than 6 years. The service network composed of more than 1,600 car maintenance stores and more than 40,000 three-party directly connected stores across the country has also become an important scene for Shell's product sales and service, bringing JD car owners the ultimate maintenance experience through professional services.
As a professional automobile service chain brand under JD Automobile, JD Car Maintenance has always adhered to the service concept of "authentic, transparent, professional and worry-free" and created an "online and offline integration" service network. Shell has ranked first in global sales in the lubricant industry for 17 consecutive years, has Mercedes-Benz, BMW, and Audi original factory certified formulas, and is also the only designated oil brand of Ferrari and the first installation brand of major car manufacturers. Relying on JD's omni-channel service network and Shell's leading product technology, the launch of new products in cooperation between the two parties has achieved complementarity in channel expansion and category expansion, and will also provide consumers with higher quality products and smarter car maintenance services.