At the upcoming 18th Beijing International Automobile Exhibition, Volkswagen will unveil a new category of intelligent pure electric vehicles and announce the official name. At the same time, the first new car under the new category, the "ID.UNYX and the public", will also be unveiled at the Beijing Auto Show. All new cars in the new category will feature a unique and eye-catching gold Volkswagen brand logo.
The debut of Gold Label Volkswagen is an important milestone in Volkswagen's "In China, For China" strategy. Gold has a rich connotation: a sense of value, hope, harvest, etc. In addition to the logo, the gold element will be used throughout the user journey, protecting the uniqueness and self-expression of each owner and making them stand out from the crowd. At the same time, the golden Volkswagen brand logo also marks the quality of gold, in keeping with Volkswagen's brand promise of safety and reliability for users.
The debut of this new category is an important milestone in Volkswagen's "In China, For China" strategy, and it is also another piece of the puzzle for the Volkswagen brand in China, bringing the brand's intelligent electrification products and services to a new market segment. It is worth mentioning that the first new car under the new category, "ID.UNYX and the public", will also be unveiled at the Beijing Auto Show. It is positioned as a compact electric coupe SUV and will be launched in China later this year.
The new vehicles will be developed and manufactured by the Volkswagen Hefei Intelligent Connected Electric Vehicle Center in Anhui Province, and are a key part of Volkswagen's accelerated transition to an intelligent and sustainable future. Today, the center has formed a complete value chain covering production, R&D, testing, sales and marketing, as well as customer service, focusing on the production of the next generation of electric, intelligent and fully connected vehicles.