Consumption dynamics
Proya Group's revenue exceeded 8 billion for the first time, and Caitang's revenue exceeded 1 billion
On April 18, Proya Cosmetics Co., Ltd. (hereinafter referred to as "Proya") disclosed its 2023 annual performance report. During the period, the company achieved operating income of 8.905 billion yuan, a year-on-year increase of 39.45%, of which the main business income was 8.89 billion yuan, a year-on-year increase of 39.74%, other business income was 15 million yuan, and the net profit attributable to shareholders of listed companies was 1.194 billion yuan, a year-on-year increase of 46.06%. In terms of channels, in 2023, Proya's online channel revenue will be 8.274 billion yuan, a year-on-year increase of 42.96%, and the offline channel revenue will be 494 million yuan, a year-on-year increase of 11.59%. In terms of brand, during the financial reporting period, the company's eponymous brand Proya was still the main revenue force, with an operating income of 7.177 billion yuan, a year-on-year increase of 36.36%, accounting for 80.73% of the total revenue. The makeup brand Caitang has a significant upward trend, with operating income increasing by 75.06% year-on-year to 1.001 billion yuan, breaking through the billion yuan mark for the first time. (More content review about Proya: Haohuanluo and MAIA ACTIVE respond to the controversy; Yiye focuses on working women; Proya continues the creative principle of "real her-story"|3.8 Brand Marketing Observation)
PUMA opens a global brand refresh and further strengthens its professional sports positioning
PUMA unveils the first global brand refresh in a decade, "FOREVER. FASTER. - Heroes, See the Difference", which aims to strengthen PUMA's position as the world's fastest sports brand. The brand refresh highlights PUMA's unique association with speed and invites everyone – whether professional athletes or the general public – to look at the game like PUMA. 「FOREVER. FASTER. - "Hero, See the Difference" means looking at sports and sports culture differently and ultimately winning the fastest. PUMA will continue to carry out brand refreshes in conjunction with sports events such as the 2024 Copa America, Euro 2024 and the 2024 Summer Olympics.
Decathlon crosses over to make coffee, and its first store landed in Shanghai
Recently, Decathlon's first coffee corner COFFEE HOUSE opened in Shanghai Wujiaochang, with a number of series of coffee, sports drinks, baking and other products in the store, among which the sports drink series contains special products containing electrolytes, L-carnitine and protein powder. In addition, according to the Decathlon coffee mini program, a total of 1,000 limited-edition camping cups were given away during the opening of the store.
Yuanqi Forest Sparkling Water has reached an in-depth cooperation with Xibei Noodle Village
On April 13, Yuanqi Forest Sparkling Water officially announced that it had reached an in-depth cooperation with the Chinese food chain brand Xibei Noodle Village, and Yuanqi Forest Sparkling Water entered 300+ stores and its takeaway platform in Xibei Noodle Village across the country. This cooperation combines Xibei's signature noodles to launch two packages: five kinds of tomato sauce and noodles (dine-in), beef, fruits and vegetables noodles (takeaway), and with Yuanqi Forest Hawthorn flavored sparkling water, providing consumers with delicious and healthy choices. (About Yuanqi Forest, more content review: Yuanqi Forest Tang Binsen issued an internal letter: Believe in partners, believe in products, believe in management|Titanium Media Exclusive)
Adopt a Cow, Kantar, Douyin E-commerce, Maternal and Child Food Industry, and jointly release the "A2 Protein Dairy Industry Trend White Paper"
On April 11, Adopt-a-Cow, Kantar and Douyin e-commerce maternal and child food industries jointly released the "A2 Protein Dairy Industry Trend White Paper" (hereinafter referred to as the "White Paper"), which sorted out the development trend of the popular A2 dairy industry. According to the white paper, white milk is the basic market of the dairy category, and it is more resilient in market fluctuations. From 2008 to 2022, the compound average growth rate of white milk was 3.2%. At the same time, "basic nutrition" white milk and fresh-keeping low-temperature white milk are upgrading to high-quality white milk and "professional nutrition", and dairy products containing A2 milk are developing rapidly in the Chinese market. "We have joined hands with Douyin e-commerce maternal and child food industry to release the A2 milk subcategory, hoping to bring consumers high-quality products with a higher "quality-price ratio". At the "White Paper" press conference held at the Kanghong Ranch in Gucheng County, Hebei Province, Sun Shijun, co-founder of Adopt a Cow, said. It is understood that the adoption of a cow starts from the breeding of A2 type cows, and the purebred A2 type cows are screened out through genetic testing and scientifically raised in groups. At the midstream milk processing and production end, A2β-casein milk is strictly isolated from ordinary milk from transportation to production to ensure the quality of the milk source. While doing a good job in milk supply, dairy processing plants that adopt a cow have also been built and put into operation. In addition, adopting a cow also adheres to the combination of production and learning, continuously promotes the technological innovation of domestic A2 milk, and sets an industry benchmark.
In the 100-day countdown to the Paris Olympic Games, Yili released a number of new Paris custom outfits
On April 16, as the official dairy partner of the Chinese sports delegation for the 2024 Olympic Games, Yili released a number of new Paris custom outfits and announced the opening of the "Paris Sprint Mode" to help Chinese athletes compete in Paris. In addition, the strategic cooperation between Yili and the Chinese national shooting team was also announced at the press conference. Yili is the only health food enterprise in China that served both the 2008 Beijing Olympic Games and the 2022 Beijing Winter Olympics, and has provided nutritional security for nearly 40 Olympic national teams in the past 20 years through large-scale events such as the Beijing Olympic Games, London Olympic Games, Sochi Winter Olympics, Rio Olympic Games, Pyeongchang Winter Olympics, and Beijing Winter Olympics. Zhang Jianqiu, Senior Executive President of Yili Group, said that as a "Double Olympic Enterprise", Yili will rely on its rich experience in competition services and excellent product quality to provide high-quality products and nutritional protection for Chinese athletes. In addition, the "Yiqi to Paris" health run was also held at the National Stadium "Bird's Nest" on the same day, attracting many running enthusiasts to participate.
With the 100-day countdown to the Paris Olympic Games, Mengniu launched the theme activity of "Come to Mengniu to Paris to watch the Olympics".
As the opening time of the 2024 Paris Olympics is getting closer and closer, Mengniu, as a "global partner of the Olympic Games", has made great efforts to launch a campaign to give away tickets to the Paris Olympics, which has attracted the attention of users and really played with them. On April 15, Mengniu launched the activity of #Go to Paris to see the Olympics and come to Mengniu#, and missed the four-year event, in the form of a luxury gift package that includes Paris Olympics tickets, round-trip air tickets, and hotels, to strongly ignite users' enthusiasm for the Olympics, so that the brand can break through the circle in the efficient interaction with consumers. At the same time, it also further deepened the connection between Mengniu and the Paris Olympics.
The world's first yak animal welfare standard was officially launched, and Jiangnan Buyi promoted the sustainable development of the yak cashmere industry
Recently, the Global Sustainable Natural Fiber Conference was successfully held at the Jinhai Lake International Convention and Exhibition Center in Pinggu, Beijing. At this meeting, China's first and the world's first yak animal welfare-related standard "Farm Animal Welfare Requirements for Yak" group standard was launched, and representatives from the Inner Mongolia Academy of Agricultural Sciences, China Association for the Promotion of International Agricultural Cooperation Animal Welfare International Cooperation Branch, Jiangnan Cloth Clothing Co., Ltd., Xiujia Trading (Shanghai) Co., Ltd. and other relevant representatives attended the launching ceremony.
As one of the parties to this group standard, Jiangnan Buyi is one of the first Chinese designer brands to use yak cashmere. In 2021, Jiangnan Buyi's women's clothing brand LESS launched its first yak wool collection, which uses natural raw materials and original craftsmanship to showcase the uninhibited beauty of naturally shed yak wool by choosing to cooperate with raw material suppliers who also adhere to the concept of sustainability, and at the same time provide knowledge training for local herders, enhance their employability skills and sustainable livelihood capabilities, and empower the sustainable development of the community. Jiangnan Buyi also filmed a brand promotion micro-documentary "Uninhibited Beauty" at the same time to convey the environmental and humanistic values of yak wool materials to consumers. Starting in 2022, in the five-year "Make the Most of Cloth" project launched by Jiangnan Cloth and Rong Design Library, it will explore that the yak cashmere industry faces many spaces to be improved. This year, Jiangnan Buyi and other partners jointly launched the "Yak Cashmere Industry Revitalization Project", which also includes animal welfare protection training for herders and pasture certification, participation in grassland ecological restoration in pastoral areas, and innovative research and development of yak wool fabrics.
Three Squirrels' revenue in the first quarter was 3.646 billion yuan, a year-on-year increase of 91.83%
According to the first quarter report of 2024, the revenue in the first quarter was 3.646 billion yuan, a year-on-year increase of 91.83%, the net profit was 308 million yuan, a year-on-year increase of 60.80%, and the non-net profit was 263 million yuan, a year-on-year increase of 92.84%. The three squirrels said that this lays the foundation for the realization of the overall goal of "returning to 10 billion yuan and becoming stronger in the whole country" in 2024. Three Squirrels said in the first quarter report of 2024 that the first quarter will continue the results of the reform in 2023, and under the traction of the general strategy of "high-end cost performance", the terminal products will be more cost-effective through the new supply system, but the gross profit margin of the core category will remain stable; Profit growth.
SAINT ANGELO Group's net profit in 2023 increased by 52.11% year-on-year, and the revenue of its three brands exceeded 1 billion, and HAZZYS surpassed the main brand for the first time
On April 11, SAINT ANGELO Group released its 2023 annual results: revenue increased by 21.8% year-on-year to 5.254 billion yuan, and net profit attributable to the parent company rose 52.1% year-on-year to 698 million yuan, with revenue and net profit reaching a record high. The financial report pointed out that in the past three years, the compound growth rate of revenue was 11.5%, and the compound growth rate of net profit attributable to the parent company was 24.0%. SAINT ANGELO clothing main business adhere to the multi-brand development, by brand: SAINT ANGELO brand revenue increased by 17.2% year-on-year to 1.73 billion yuan, HAZZYS revenue increased by 24.1% year-on-year to 1.76 billion yuan, surpassing the main brand, Baoniao revenue increased by 15.9% year-on-year to 1.04 billion yuan. In addition, Lefeiye's revenue increased by 40.5% year-on-year to 262 million yuan, which was the brand with the highest growth rate, and the total revenue of Kaimiche and Dongbolini was 179 million yuan, a year-on-year increase of 30.1%. (About SAINT ANGELO, more content review: Dialogue with SAINT ANGELO Yu Jian: What kind of suit do Chinese men want|Titanium Media Exclusive)
Manner joins hands with Lianjia to create a shared store
Recently, Shanghai Lianjia · Manner hopes to leverage its core location and strong network in residential areas to serve customers closer and strengthen brand awareness, while Homelink also hopes to make the store a shared space. At present, there is only one shared store, and in the future, we will consider replicating this type of store to other stores, regions and cities.
Yum China issued an open letter to shareholders and expects to have 20,000 stores in 2026
Recently, Yum China's official website released an open letter to shareholders, CEO Qu Cuirong said that in 2023, Yum China will return a total of US$833 million to shareholders through dividends and share repurchases, a record high. According to Yum China's goal, it will reach 20,000 stores by 2026, covering about 700 million people. Qu said that 2023 was a milestone year for Yum China and one of its best performers. To date, Yum China has 430,000 employees. Yum China stores have covered more than 2,000 cities and towns across the country, covering about one-third of the country's population.
Xiang Piaopiao's revenue and net profit will increase in 2023
On April 17, Xiangpiaopiao released its 2023 annual report, with annual revenue of 3.625 billion yuan, a year-on-year increase of 15.9%, and a net profit of 280 million yuan, a year-on-year increase of 31.04%. In the first quarter of 2024, Xiangpiaopiao reported revenue of 725 million yuan, a year-on-year increase of 6.76%, and a net profit of 25 million yuan, a significant increase of 332.68% year-on-year.
RED CHAMBER Zhu Zhan and Shanghai Daily Chemicals Industry Association jointly launched the "General Requirements Guide for Pure Makeup"
Recently, RED CHAMBER Zhu Zhan (hereinafter referred to as RC) held the "Born to Pure · The first pure makeup group standard and pure makeup industry white paper" press conference. At the scene, RC and Shanghai Daily Chemicals Industry Association officially launched the "Guide to General Requirements for Pure Makeup", a group standard for pure makeup, and jointly released the "White Paper on Pure Makeup" with Kantar Consulting, Tmall TMIC, authoritative experts and scholars in the industry and well-known supply chain enterprises. Mavis, founder of RED CHAMBER Zhuzhan brand, shared the brand concept and development history, she said that RC has always adhered to the concept of pure makeup, guided by the needs of consumers, doing difficult but right things, and constantly achieving innovation and breakthroughs. Brand products are not limited to the expression of color and external decoration, but also pay more attention to the unity of beauty, health and safety.
KOSE closes its Tmall flagship store
Recently, the official flagship store of the KOSE brand Tmall, a subsidiary of the Japan Cosmetics KOSE Group, announced that it will end operations on April 19, 2024 (today). After the end of the store operation, the membership benefits will also expire. The KOSÉ brand will retain the online purchase channel of the WeChat Mini Program. KOSE Group said that the channel closure is a strategic adjustment, and there are no other new plans at present. KOSÉ Group is one of the first foreign beauty companies to set foot in the Chinese market, it is understood that KOSE Group began to enter the overseas market in 1968 and entered China in 1988.
Taobao Apparel and Xinhuanet jointly launched the "Hometown Fashion Week" activity
On April 11, Taobao and Xinhuanet launched the "Hometown Fashion Week" activity, taking 11 unique cities such as Xuchang, Tianshui, Zhangzhou, and Kangding as the fulcrum, showing the local customs with clothing and encouraging everyone to wear the fashion style of their hometown. In a more open and diverse dressing environment, young consumers are also more willing to try different styles of LOOK on Taobao. In the 2024 spring monthly magazine released by Taobao clothing and fashion industry, GIRLCORE girly style, Huachao Xinhua clothing, nostalgic retro style, minimalism and other clothing styles are on the list of the hottest clothing trends this spring. In fact, the cultural tourism and apparel industries also constitute a positive cycle of mutual promotion. When you arrive in a different city, you change into clothes that are more suitable for the local style, which becomes a more fashionable travel lifestyle and an outlet for young consumers to express their attitudes.
What's new
lululemon has launched a number of new golf and outdoor travel collections
lululemon has launched a variety of new golf and outdoor travel series, and lululemon ambassadors and professional golfers Dou Zecheng and Li Minyu have performed the new golf series. Dou Zecheng's new ABC™ golf pants on the upper body, including trousers and shorts. The trousers are all made from stretch fabric and a panelled waist with multiple pockets for added practicality. In addition, this season's golf collection offers more women's options, with the Quick-Dry Women's Casual Shirt available in both short-sleeved and sleeveless versions, paired with a Wrap-Front Women's Golf Mid-Rise Skirt or Warpstreme Women's Golf Mid-Rise Pants. The lululemon Outdoor Collection is designed for light outdoor scenes, with the Convertible Women's Hiking Multifunctional Jacket in a new seasonal color, matching trousers in functional fabrics for different weather and terrain, and men's hiking trousers in WovenAir™ fabric for comfort and breathability. In addition, lululemon's iconic On My Level bag is available in a bucket bag for the first time, with a pocket design and bucket shape to bring a different way to play, and the Fast Track sports bag is also available in a variety of colors, including lime yellow, pond lake green, and coral. (More about lululemon: Female middle class is not enough? lululemon launches independent store for men's clothing)
ON x Korean fashion designer brand PAF launched the joint series CURRENT FORM 1.0
Recently, On has partnered with Korean fashion designer POST ARCHIVE FACTION (PAF) to launch the CURRENT FORM 1.0 series, covering a variety of running footwear and apparel product lines, which currently have a total of 18 unisex running shoes and 2 Cloudmonster2 running shoes. The CURRENT FORM 1.0 series seamlessly blends the realms of high-performance sports and imaginative design, with On focusing on performance and functionality, and POST ARCHIVE FACTION (PAF) exploring imagination and aesthetics to bring new possibilities to running culture. The series will be available in China on May 10.
Toiletry brand "KUYURA" launches limited fragrance body wash "Japanese Tea Garden"
Recently, the cleaning and care brand KUYURA can leisurely launch a new limited fragrance shower gel "Japanese Wind Tea Garden", the new product adheres to the perfume preparation concept of top notes, middle notes and base notes, integrates green tea, bergamot, jasmine, ambergris, cypress, sandalwood and other rich fragrances, and at the same time cooperates with the cutting-edge technology EMOTITECH®CNV (emotional fragrance technology) to create a fresh and mellow wood tea fragrance, so that nervous thoughts and tight skin can enter a comfortable and soft state of relaxation, and enjoy a safe and comfortable bathing experience.
Week Zero launches a new seaweed tofu
Recently, Week Zero launched a new seaweed tofu, which contains two flavors: teriyaki and spicy. The new product contains soy protein, wheat protein, chickpea protein, pea protein and other high-quality proteins, the product price is 49.9 yuan / bag, and has been launched in 47 Sam's stores and online APP across the country.
Creative marketing
MISTINE and Li Jiaqi launched the second season of "The Encounter with Tyrandeqi".
On April 9, MISTINE teamed up with Li Jiaqi to launch the second season of "The Encounter with Tyrandeqi". This cooperation kicked off by a time-traveling TVC "Looking for Xiao Huang": at the beginning of the TVC, Li Jiaqi appeared as an elderly person, and after 30 years, he must complete the mysterious task of "Looking for Xiao Huang" to return to modern times. In the process of searching, the brand's core brand elements such as "Little Yellow Hat", the core ingredient Taremi Plus®, and the brand's inspiration for frangipani appeared one after another. When Li Jiaqi returned to the modern beach, after the live broadcast, the second music MV was launched: Li Jiaqi and Mr. Danai, President of MISTINE Thailand, held a seaside concert and formed a band covering the hit song "Summer Can't Go Back" by the indie rock band "Summer Invasion Project".
ALDI joins hands with Chenshan Botanical Garden to create a fun camping experience
On April 13th, ALDI joined hands with Chenshan Botanical Garden to hold a spring camping activity, with the theme of "ALDI takes you to lie down in spring", and set up photo check-in points near the sea of philodendrons and flowers, creating a fantastic spring camping atmosphere. In addition, ALDI also launched a limited merch product - a super terrier custom inflatable sofa, which not only imitates hot dogs, butter egg rolls and soda biscuits, but also has witty copywriting on the sofa. In the future, ALDI will continue to penetrate into the daily lives of local consumers and strive to meet consumers' pursuit and expectations for quality life.
Investment and financing news
"ELECTRO X" has completed a new round of financing
According to the Tianyancha APP, "ELECTRO X Grain" has completed a new round of financing, and the investor is Sequoia China, and the financing scale information has not been disclosed. Founded in 2021, ELECTRO X was officially launched in May 2021 as its first sports drink. The target customer group is concentrated in the female consumer group of urban sports and fashion people, and the brand has launched the first "pH 8.8 natural soda" and "fragrance-free electrolyte drink" in China.
Vocational education platform "Tiantian Xuenong" received C+ round of financing
Recently, the vocational education platform "Tiantian Xuenong" has completed the C+ round of financing, and the investor is the second phase of the Asian Impact Investment Fund. Founded in 2017, Tiantian Xuenong is a vocational education platform for rural revitalization. At present, the platform has served a total of 7 million users, signed 3,000 teachers, and the total number of courses has exceeded 60,000, covering more than 100 agricultural categories.