Science and technology "head" to create the future
SHANGHAI, April 19, 2024 /PRNewswire/ -- The L'Oréal 2024 BRANDSTORM Global Youth Innovation Competition Chinese mainland Grand Final has come to a successful conclusion. As one of the world's largest youth innovation planning competitions, the competition aims to empower young people under the age of 30 to create the beauty of the future with cutting-edge insights in the industry. The theme of this year's competition is "Reshaping the Future of Professional Beauty and Hair Care with Technology", and more than 22,000 young talents participated in the competition in Chinese mainland. After four months of fierce competition, the top 6 teams stood out in the finals to showcase their innovative solutions for hair care. In the end, "The Hair Master" and "Blue Devil" teams won the championship and runner-up, and they will represent Chinese mainland in the global finals in June.
Members of the jury and winners
President of L'Oréal North Asia and CEO of L'Oréal China, Mr. Bowanchamp, expressed his full recognition and expectation for young people: "Through the solutions presented today, we see the deep thinking of young people in making their ideas sustainable, feasible and convenient, and more importantly, their efforts to promote diversity and inclusion solutions. What impressed me the most was the resilient team spirit of our young people, which is key to supporting them to shape the future and is the foundation of L'Oréal's 100-year journey. In the future, we will continue to walk side by side with young people to create beauty and move the world together. "
L'Oréal North Asia President and CEO of L'Oréal China, Jean-Claude Bowanchan, sent a message to the youth
Cutting-edge insights are empowered Young stars lead the wayNow in its 32nd year, BRANDSTORM is one of L'Oréal's oldest and most influential programmes, inspiring young people to innovate and disrupt and envision the future of beauty through cutting-edge insights and cutting-edge technologies. At present, consumers, represented by the younger generation, are reshaping the beauty industry with increasingly personalized, diversified and sustainable consumption needs, and also promoting the rapid rise of the beauty and hair care market as an emerging blue ocean. This year, BRANDSTORM has joined hands with L'Oréal China's Professional Hair Products Division to set up three tracks: Reshaping Consumer Experience, Reshaping Beauty and Hair Care Services and Reshaping the New E-commerce Ecosystem, inviting young people to start a journey of innovation together.
Since 1909, when founder Eugène Schulaire invented the world's first non-toxic hair dye, L'Oréal has established itself as a leader in hair care with innovation, expertise and ingenuity. Fully integrating L'Oréal's internal and external resources, this competition not only collaborated with professional guests to provide market and career development related dry goods for the participating youth, but also invited digital blogger @TeacherHelloMy name He to serve as youth ambassadors, and Kérastase Paris Greater China spokespersons Zhong Chuxi and Deng Wei as special guests to share their "head" inspiration and consumption thinking around the "future hairdressing black technology".
President of L'Oréal North Asia and CEO of L'Oréal China, Mr. Bo Wanshan, awarded He the title of "BRANDSTORM Youth Ambassador".
This year, more than 22,000 young people participated in the BRANDSTORM competition, making it the largest number of participants in the world. From using the latest technologies such as artificial intelligence and augmented reality to drive consumer behavior prediction and personalized services, to providing disruptive and innovative experiences combining online and offline scenarios, to enriching the e-commerce model to create a one-stop consumer ecosystem, the competition aims to empower young people to innovate and start their own businesses by pushing the boundaries of beauty and technology, and inspire them to use this as an opportunity to empower young people for a more diverse, inclusive and sustainable future.
Science and technology gather high-energy blessings Big names gathered to fuel the finalsBRANDSTORM has always been playing with young people and growing together from a young perspective and form. BRANDSTORM has turned the final site into an exclusive "playground" for young people, bringing an immersive multi-dimensional beauty "power" experience. Participants will be able to go back in time to understand the evolution of beauty in response to social changes, explore the present and enter the cutting-edge science through interactive games, or imagine the future with L'Oréal's latest beauty technologies, such as the Kérastase AI Smart Scalp Gauge in Paris and the breakthrough professional-grade hair dryer AirLight Pro. In addition, experts from L'Oréal China's Information Technology, R&D and Professional Hair Products departments were also brought to share hard-core dry goods and interesting experiences, conveying the infinite confidence and expectations of young people.
The final round will be played in the top 6 teams. The group gathered a large number of celebrities, and members of the authoritative jury from both internal and external parties gathered together, including not only the President of L'Oréal North Asia and CEO of L'Oréal China, Mr. Bo Wanshan, the Deputy CEO of L'Oréal China and the General Manager of the Luxury Cosmetics Department, Ma Xiaoyu, and other members of the Group's Strategy Committee, as well as Mr. He, who is widely loved by young people in the field of science and technology. In terms of creativity, technology, feasibility and other dimensions, the "The Hair Master" and "Blue Devil" teams stood out and won the championship and runner-up in this competition. They will represent Chinese mainland in London in June. The Global Champion will also receive a three-month intrapreneurship opportunity at L'Oréal's headquarters in France, bringing inspiration and ideas to life. In addition, the top 18 teams in the continental region will also have the opportunity to receive practical opportunities provided by L'Oréal China.
"The Hair Master"和"Blue Devil"团队斩获冠亚军
"The Hair Master"和"Blue Devil"团队斩获冠亚军
Lin Shen, Vice President, L'Oréal North Asia and Chinese Human Resources, said: "Young people are uniquely positioned to drive innovation, with open-mindedness, keen insight and the ability to adapt quickly to change. With the BRANDSTORM competition, we hope to stimulate their creativity and potential, and open a new chapter in the aesthetics of the future. L'Oréal has always believed that young people are the future. Through our 'L'Oréal for Youth' programme, we aim to empower young people to better meet the challenges of today and seize the opportunities of tomorrow. We look forward to supporting them to achieve themselves, realize their dreams, and create the beauty of the future on an unprecedented stage. "
"Science and technology on the 'head', create a play in the future" scene