Le Dian - deconstructed AI Divine Comedy creation system, AIGC copyright melody enclosure closed loop
Founded in July 2019, the Ledian team is committed to using AI technology to flip the pop music industry. Based on AI generation technology and real-time market data, we launched the world's simplest AI human-machine co-creation songwriting productivity tool and community - Ledian APP. Just type in the text and anyone can write a good song. Help young music creators who want to have a song work market to get the melody material inspiration that will be loved by the public, when there are good works, they can accurately recommend them to the right audience and attract more people to like their works, and use blockchain technology to manage song copyrights and royalty profits, and the platform can master the music copyrights. The goal is to build a century-old music ecosystem.
Entrepreneurial stories
★ Project Leader: Zuo Kangrong
In 2019, she took the course "Artificial Intelligence Frontiers and Industrial Trends" at Peking University, and was led by Lei Ming, one of the founding members of Baidu, to learn how to apply artificial intelligence technology. Through the sharing of industry teachers in each class, she saw the mature development of artificial intelligence technology and the possibility of application in the field of music generation.
Through market research, it was found that more than 65% of young people aged 15-35 have the idea of writing their own song, but they give up because they don't know the music theory of the instrument or have no creative inspiration. According to the Loud & Clear by Spotify 2022 report, a total of 9 million music creators around the world have uploaded works to Spotify, of which 7 million (77.8%) creators have less than 50 listeners per month, 8.34 million (92.7%) creators have less than 1,000 listeners per month, and 5.6 million creators upload less than 10 works, 8.77 million (97.4%) Creators don't earn $1,000 in streaming royalties, which means that these young musicians can't even reclaim their singles, and they don't know how to improve them, which is a big problem for the pop music industry.
Therefore, Zuo Kangrong led the team to use AI-generated technology and real-time market data to efficiently identify and create music that will be loved by the market, so that creators can have a clear path to follow, rather than just relying on luck to write songs. The number of musicians who can help them achieve fame and fortune has increased from 1% in previous years to 3%-5%." 30% of musicians have famous songs, and the income from concerts and commercial performances or endorsements has increased. After many attempts to use AI to generate melodies, design product prototypes and business models, the team won the second prize in the final roadshow of "Artificial Intelligence Frontiers and Industrial Trends" at Peking University, and at the same time received the encouragement of Mr. Lei Ming for the follow-up implementation of the project, and officially released the Ledian APP in November 2020.
Entrepreneurial history
★ Ledian APP
The Ledian APP, developed by the Ledian team, allows people to create original songs at any time. The user selects the main song, the chorus structure and the genre and fills in the text, and the composition AI system will analyze the lyrics and recommend multiple melodies, the user only needs to listen to the selection, and then fine-tune a few notes, and a moving song will be created.
At the beginning, the Ledian team only completed the research and development of AI generation technology and creation tools, and released version 1.0 of the Ledian APP at the end of 2020. However, after in-depth exchanges with industry experts and users, the members found that the greater pain point is that a high proportion of young people have music dreams, and the key to building dreams is to continue to publish good songs, continue to spend money on recording, and do everything possible to widely publicize, until they are affirmed by the market and become famousOr "luck", such a traditional way of composing music by man takes a lot of time and does not necessarily hit the market.
Therefore, the Ledian team adjusts products and business models, and will soon release version 2.0 of the Ledian APP with Chinese, Japanese, Korean, and English services at the end of 2023, not only through high-quality AI generation algorithms, legal training content data, but also through melody intelligent recommendation algorithms, select melody listening data in the APP user creation process, screen out the popular melodies layer by layer, and use multi-dimensional market feedback data to optimize AI generation algorithms, recommendation algorithms, and automatically mark melodies and form flywheels. When the number of APP users increases, the higher the quality of the works created, and the more likely they are to hit the market (more people is a miracle). Because of the mastery of the original core technology and the audience market-oriented, the Ledian team is now the only team in the world that can solve the problem of the song work market.
Fruitful results
★ Hosted the world's first AI songwriting contest
2022 can be said to be the year of the explosion of AI art creation, and the Ledian team also stood out in the Tokyo Film Awards. At the beginning of 2022, Ledian launched the first album co-created by AI man-machine, including a total of 11 shortlisted songs of the world's first "AI Songwriting Competition" held by the Ledian team, these songs are very diverse, including lyrical, rap, jazz, rock and other categories, and the theme of the songs also covers love, dreams, family, friendship, etc., all songs are created using the Ledian APP, and have been recognized by senior musicians such as Mr. Chen Zihong, chairman of the Golden Melody Award jury, and Mr. Ding Xiaowen, the gold medal producer. Cutting-edge director Lu Jiayu took the creative concept of 11 works as the theme, and shot a music micro-film to add color and story to these songs, so that everyone can enjoy the music while better understanding the ideas that each song wants to convey. The film won the Best Music Composer award at the 2022 Tokyo Film Awards, and the festival jury was surprised when they learned that these works were the result of AI human-machine co-creation. At the same time, it has been professionally affirmed, and there is more room for creativity for the future development of Le Dian AI music!
The Ledian team also found that the total amount of melodies in pop music is limited due to the limitations of melody length, number of notes, and vocal range. According to the existing user data of the Ledian APP, it is estimated that when 1 million people create music in Ledian every day, it is necessary to recommend 80 million melodies and 25 million non-repetitive melodies, and create copyrights and use copyright blockchain management to create human-machine co-creation, which means that the global pan-entertainment industry music copyright licensing market with a scale of 100 billion US dollars has great development prospects. From 2025 to 2027, the Ledian team aims to circle copyright melody to the platform through human-machine co-creation, and expand its influence in the global entertainment and media industry. Assist platform musicians to manage copyrights and license monetization, and look forward to allowing the Chinese pop music industry to radiate to the global market, allowing musicians to carry out digital transformation, and improving creative income through quantitative data, using music as a medium to interact with friends who love music around the world, and creating a high-quality century-old music ecosystem!
Entrepreneurial insights
"As long as you don't give up on yourself, there must be a door waiting for you when a door is closed", Zuo Kangrong believes that entrepreneurship needs to continue to explore, develop a prototype as soon as possible, continue to revise after market verification, and only in fine-tuning will it really make products close to the market. In addition, you must have the courage to say your ideals, let everyone know what you are doing, and don't bury your head in hard work, "the power to support you will make your wishes come true"!