April 18 was a good day. According to incomplete statistics from Zhijia.com, there were no less than 6 car-related press conferences/live broadcasts on the same day.
Among them, after the completion of the capital strategy reorganization, the first model of "Zhidou Automobile", Zhidou Rainbow, was officially launched. The new car will be offered with a range of 125km/205km, priced at 27,900-35,900 yuan after subsidies, and a 201km range model suitable for high-voltage fast charging will be priced at 39,900 yuan after subsidies.
"We have created a trendy skin rejuvenation technology to bring the car "private customization" into every household, and truly realize the equal right of customization. We want to be the "definer of trend rejuvenation"!" Bao Wenguang, founder and president of Zhidou Automobile, said, "Technology does not distinguish between genders, and women are not only girls. Zhidou customizes different trendy skin rejuvenation products for women of different styles. The automobile industry has always been in the inequality between men and women, and Zhidou highlights the importance of making cars for women, so that women are no longer a false proposition, which is the necessity of Zhidou's differentiation. This is not only a new track, but also a new blue ocean, and a new category. ”
Zhidou Rainbow breaks through the traditional beauty of a single color of the body and the mechanical beauty of a unified structure, creates the world's first trendy skin rejuvenation program, and pushes "private customization" to the public. Through 10 skin rejuvenation areas on the body, each area 7 color options, to bring users 280 million kinds of massive skin rejuvenation solutions, users can change as they like to change their mobile phone cases according to their personal preferences, truly achieve unbounded skin rejuvenation, change with the whim. At the same time, Zhidou Rainbow also uses the innovative concept of "three times a year" to completely hand over the color choice to users.
In addition, Zhidou Rainbow blends elegant and powerful Italian elements with a round, simple Chinese style. Inheriting the Baroque architectural aesthetics, the vehicle has rounded and agile lines, contrasting body and 13-inch Roman shield wheels, integrated color drawing design, full of personality and taking into account passability, dynamic star LED headlights with Umbria Marmore waterfall water steering system, intelligent lighting allows steering commands to move at will.
Inspired by the colors of the four seasons, Zhidou Rainbow creates a mobile "boudoir" with both beauty and practicality for female users. In terms of size, the 3224*1515*1630mm class-leading smart body can easily cross the street and lanes, and the 4.19m ultra-small turning radius makes it easier to pass through sharp turns, narrow roads or intersections and U-turns.
The 2100mm class-leading wheelbase and 2147mm effective length in the car can pick up and drop off children to and from school, and the front parents can sit safely, and the rear children can easily get on and off the car, with 783mm of front legroom, 1141mm of the best shoulder room in the rear row, and 594mm of the most comfortable legroom in the rear of the same class, bringing users a comfortable riding experience. Zhidou Rainbow also has more than 20 extraordinary storage spaces such as the co-pilot Mini bar, whether it is keys, milk tea, cosmetics, or a whole set of bubble mart, they can all be in their place, refreshing and tidy;The trunk length is 390mm, and the rear seats can be folded down to achieve 1034L expansion volume, and the large trunk design allows users to easily cope with different travel needs.
Based on the Life cockpit-Drive architecture, Zhidou Rainbow creates a practical, easy-to-open new experience for users, and its intelligent charging system can be equipped with both slow charging and fast charging versions, with the fastest slow charging of 6.5 hours and fast charging of only 0.5 hours, ensuring that users can flexibly arrange the time of using the car; users can also realize the peak charging of valley power after 10 o'clock in the evening through the official APP, further reducing the cost of using the car, and realizing the freedom of energy replenishment with the ultimate cost performance.
In order to solve the common pain point that micro electric vehicles are more prone to power loss when placed for a long time, Zhidou Rainbow applies the leading battery low-temperature preheating technology at the same level, so that the vehicle is not afraid of temperature changes, and the battery is more durable and never loses power. It is worth mentioning that in view of multiple scenarios and user habits, Zhidou Rainbow is equipped with an intelligent anti-electric shock charging gun for users, which effectively avoids the risk of electric shock during the charging process and fully protects the safety of users and their families.
While alleviating users' battery anxiety, Zhidou Rainbow also strives for the ultimate in safety. The new car adopts a cage body structure design, 65% high-strength steel with main driver airbags, ABS brake anti-lock braking system, EBD brake force distribution system, reversing image, reversing radar and 562mm tire diameter far exceeding the same level, reducing hidden dangers and bringing peace of mind to users.
Zhidou Rainbow has a unique 9-inch color touch central control screen at the same level, which can be used for mobile phone interconnection mapping, Bluetooth music playback and Bluetooth phone calls anytime and anywhere, whether it is audio-visual entertainment or communication communication, it is more intuitive and convenient;
The new car is equipped with a unique mobile phone key in the same class as standard, using the world's advanced RFID wireless radio frequency technology and the most advanced vehicle identification system, integrating remote control, Bluetooth system and mobile phone system to truly achieve keyless entry/start. When the mobile phone is close to the car body, the door will be automatically unlocked and the anti-theft alert state will be lifted, and when the mobile phone is 3-5 meters away from the car body, the door will be automatically locked and enter the anti-theft alert state. Users don't need to worry about losing or forgetting their keys, and they can go whenever and wherever they want.
At the same time, the vehicle is deeply integrated with the mobile Internet, equipped with APP mobile phone remote vehicle control, and launched a number of practical scientific and technological functions such as remote unlocking, remote car search, remote air conditioning, electronic fence, reservation charging/SOC upper limit, low-speed alarm reminder, intelligent power replenishment, OTA upgrade, etc. Even if you are at home, you can check the vehicle status, remotely control the vehicle, plan the travel route and make an appointment for charging anytime and anywhere through the official APP, so as to enjoy a more convenient and intelligent travel fun.
On March 7, the official WeChat public account of "Zhidou Automobile" updated a picture and text, announcing that the veteran domestic new energy Zhidou Automobile, which had been silent for many years, completed its capital strategic restructuring and regained its life.
According to the official tweet, in October 2023, Geely Automobile Group, Zhang Jian, founder of Emma Technology, Bao Wenguang, founder of Zhidou Automobile, GSR United Venture Capital, Three Gorges Capital, Shenzhen Yuanzhifuhai, etc., will work together to promote the strategic capital restructuring of Zhidou Automobile.
Six years after Zhidou disappeared from the public eye, it was reborn again and received comprehensive empowerment from Geely, including automotive technology, quality, technology, supply chain, talent, and management system.
Geely's joining is not a wealth from heaven, everything starts with the factory of "Zhidou Rainbow" - Lanzhou Factory in Lanzhou New District.
Lanzhou Zhidou Electric Vehicle Co., Ltd., formerly known as Lanzhou Geely Automobile Industry Co., Ltd., was founded in 2006. At the end of 2014, the company made a major strategic adjustment, transforming from traditional automobile manufacturing to new energy pure electric vehicle manufacturing, and officially changed its name to Lanzhou Zhidou Electric Vehicle Co., Ltd. (Zhidou Lanzhou Factory) in 2015. The company covers an area of 726 acres and is the first and only factory in the five northwestern provinces and regions with new energy passenger vehicle production qualifications.
At present, Zhidou Lanzhou factory has a complete stamping, body, injection molding, battery PACK, assembly five major processes, unique in the vehicle manufacturing industry, as a new energy field enterprise in Gansu Province, has become an important part of Gansu's new industrial system.
In the future, while continuing to cultivate the A00/A0 market, Zhidou will rely on the exclusive platform of the four major mini vehicles of H/F/D/Z, through intelligent manufacturing and digital management, and continuously carry out product iteration and upgrading, to create 8 models in 3 years and 16 models in 5 years, and plan to gradually increase the factory production capacity from 40,000 units/year to 300,000 units/year.
This is also one of the reasons why Zhidou focuses its manufacturing strategy on Lanzhou in the "micro + strategy".
The second reason is obvious - Lanzhou's geographical advantage.
Zhidou Automobile once ranked third in China's new energy vehicle market and first in the A00 market, occupying 15% of the domestic pure electric passenger car market share and one-third of the export value.
In the future, Zhidou will focus on Lanzhou, with the manufacturing strategy of "supply chain localization, product localization, production capacity localization, market localization and talent localization", combined with the past experience of going overseas, and actively open up and expand overseas markets.
In terms of channel and ecological construction, Zhidou proposes the "city partner" channel model, the direct-to-user sales model, the "four-network linkage" operation model and the digital promotion model to build a new ecosystem of symbiosis and co-prosperity between automobiles, users and partners.