Luwang, April 19, Zhao Wenshuang, a representative of the People's Congress of Peony District, Heze City, founded the "Shengshi Peony Garden", which can pick 10 million fresh cut flowers of peony annually, with a revenue of 40 million yuan, providing 700 long-term or seasonal jobs for the surrounding people, so that many "small workshops" and changeable "big markets" have achieved effective connection, and the peony flower has developed into a large industry.
Be diligent in thinking and innovating, and strengthen industrial development
Zhao Wenshuang was born in a peony family, can be said to be the "second generation of flowers", he followed his father to learn flower planting technology since childhood, more than 20 years devoted to peony, peony planting, diligent thinking, good at research, dare to innovate, from the family workshop, to agricultural cooperatives, and then to the flower leading enterprises, no matter in which stage of development, he is committed to the research and development of new varieties of peony and peony and the innovative application of new technologies, and has cultivated more than 20 outstanding characteristics of peony and peony. In 2005, the new peony variety "Yanglan" cultivated through cross-breeding was registered as a new variety of peony peony branch of China Flower Association. In 2012, he innovated the use of fuel drilling machines and micro-tillers to hoe and loosen the soil, which increased the efficiency of peony and peony planting by dozens of times; in 2017, he began to equip the peony and peony base with sprinkler irrigation facilities, and greatly improved the quality of seedlings through scientific sprinkler irrigation; in 2019, he adopted the cultivation technology of peony fresh cut flowers, and became the first enterprise in the country to supply peony fresh cut flowers to the market before February 14 for three consecutive years. He has a keen insight into the development trend of the industry, constantly seizes market opportunities and grasps the market initiative.
It's gold that always shines. In 2019, with the strong help and support of the local party committee and government, he established Shandong Shengshi Peony Smart Agriculture Co., Ltd., which expanded the scale of peony planting through the transfer of 1,200 acres of land in Dusi Town, Mudan District, and currently planted 1.5 million peony plants, with dozens of high-quality peony varieties. He actively attracted farmers to participate in the operation, further improved and strengthened the leading enterprises, continuously introduced and cultivated excellent varieties, built high-end technical facilities such as cold chain fresh-keeping workshops, effectively solved the problem of site and flower storage required for the development of the peony industry, and realized the transformation of peony fresh cut flowers from "small family workshop" to "specialized large industry".
"My achievements today are inseparable from the care and support of the party committee and the villagers, the greater the fame, the greater the responsibility, I will not live up to the expectations of the party committee and the villagers, and I will do a good job of 'good students', lead the development of the entire peony industry, and strive to build a peony fresh cut flower brand that belongs to the local area of Heze. Zhao Wenshuang said that this is the development mission entrusted to him by the Peony Capital.
Scientific and fine management, set up an industry benchmark
In the early stage of entrepreneurship, due to the emergence of the fresh cut flower industry of Heze peony, Heze flower farmers have weak awareness of the production and pretreatment of fresh cut flowers, and the technology is not mature, resulting in greater opinions of flower wholesalers and damage to the business reputation of Heze flower market. In order to improve the industry standard of peony fresh cut flowers in Heze City, Zhao Wenshuang led the company to continuously introduce international advanced planting and cultivation technology, combined with his long-term planting experience, and made the peony fresh cut flower process into an "industry benchmark". Adopting the planting mode of "1 meter large row spacing, one production road every 8 rows", 100 tons of genetically modified soybeans are purchased every year to provide soil nutrition after cooking and fermentation, and 2000 tons of Inner Mongolia sheep manure are also purchased for 4 times of fertilization, combined with automatic drip irrigation equipment, to provide better soil conditions for peony flower plants, and the combination of greenhouse planting and natural planting is used to extend the supply cycle. When harvesting and cutting, the length of each peony fresh cut flower stem is guaranteed to be 50 cm, and it is transported to the pre-cooling workshop within 20 minutes after the completion of harvesting and cutting, and the whole cold chain operation mode of cooling, grading, bundling, cleaning, pretreatment and other links is completed. The company's peony fresh cut flower production pretreatment process has been set as an industry template by the industry, and flower farmers have followed suit. He also participated in the "Peony Cut Flower Breeding and Demonstration and Promotion Project", and formulated the "Technical Specifications for the Production of Ornamental Peony Seedlings" and the "Technical Specifications for the Processing of Export Peony Seedlings".
High-quality and good fertilizer plus excellent varieties, scientific management with standardized operation, and strict procedures have created high-quality peony. Zhao Wenshuang's peony fresh cut flowers have the characteristics of large and colorful flowers and long flowering period, and the maximum diameter can reach 23 cm after the flowers bloom. The Shandong Academy of Forestry experimented that his peony fresh cut flowers could still open after more than 100 days of cold storage. The multi-headed peony he cultivated tripled the selling price of fresh cut flowers of the same variety, showing a situation where supply exceeds demand in the market.
Keep up with the trend of the times and extend the industrial chain
If an enterprise wants to become bigger and stronger, it must keep up with the trend of the times, extend the industrial chain with a long-term vision, and achieve long-term development. Zhao Wenshuang registered the trademark of "Shengshi Peony Yun", focusing on building a local peony brand. According to the number of fresh cut flowers of peony, different styles of packaging boxes are carefully designed. The high-quality peony cut flowers have enabled the company to receive many orders from all over the country. According to the different types of orders, Zhao Wenshuang takes the corresponding treatment methods: for the small number of cut flowers purchased by online netizens, he cooperates with the e-commerce "Yunxuan", and takes out a separate workshop to specialize in cut flower packaging, develops exquisite small packaging, rectangular carton design, and ensures the quality of cut flowers while reducing costs; At the request of consumers, a variety of combinations can be taken in the packaging, so that consumers can receive colorful fresh cut flowers.
"Shengshi Peony Yun" peony fresh cut flowers are becoming more and more famous, not only sold all over the country, but also out of the country. Time is money, Heze's natural flowering period is between April 20 and May 20 every year, a month earlier than the Netherlands, with a strong export advantage, so it has also received a lot of foreign orders. According to him, the "Shengshi Peony Yun" peony fresh cut flowers have been sold to Russia, the Netherlands, Australia, Japan and other places since April 16, and the export volume is expected to reach 1.5 million. A small branch of flowers has also been exported to thousands of miles to earn foreign exchange. In Zhao Wenshuang's office, we saw many of his honorary certificates, and in 2023 alone, he won the honors of "National Rural Revitalization Youth Pioneer", "Shandong Youth Innovation Model", "Shandong Enterprise Innovation Expert" and other honors.
"As a peasant people's congress deputy, I have made some achievements, the party and the government have given me a lot of help and a lot of honors, and I deeply feel the heavy responsibility on my shoulders. Zhao Wenshuang said, "Looking forward to the future, I want to further innovate management, improve skills, start my own brand, and strive to make "Shengshi Peony Yun" a household name for wholesale merchants across the country within 5 years, and to create more than 10 varieties of peony with independent intellectual property rights, and develop into a benchmark for peony fresh cut flowers in the country." He is full of confidence in the future of the development of the peony industry. (Correspondents: Li Fuzhong, Lu Hongqian, Yao Guanhua)