Recently, a report by the Hong Kong Consumer Council has attracted widespread attention. According to the report, during the testing of samples of beer brands in the market, the Hong Kong Consumer Council detected harmful vomitoxin in samples of well-known brands of Harbin beer. As soon as the news was revealed, it immediately spread quickly on social media and in news reports, greatly stirring up public concern.
Harbin Beer, however, slammed it with a surprising response. The company said Harbin Beer is only produced and sold in Chinese mainland and has nothing to do with the Hong Kong market. The response came as a surprise and bewilderment to many consumers and media outlets. For a while, the Internet was full of doubts and discussions, and different points of view emerged. In the face of such a serious questioning incident, Harbin Beer needs to give a more detailed and credible explanation in order to dispel the public's doubts.
As a responsible company, Harbin Beer should not try to clarify the problem with a single statement. They need to take the initiative to have in-depth exchanges with the Hong Kong Consumer Council to understand the details of the testing, and at the same time conduct a comprehensive inspection of internal quality control to eliminate potential product safety hazards. They should post updates on social media and official channels to respond to different voices in a timely manner to maintain brand image.
In the short term, Harbin Beer understands the seriousness of the incident. They need to conduct further investigations with the local authorities in Hong Kong. At the same time, samples are also re-tested in the mainland market to ensure that all products comply with national and local regulatory requirements. Only by demonstrating its commitment to social responsibility through concrete actions can it regain the trust of the public.
Netizens are hotly discussed
Netizens said: I just want to ask the quality inspection department in the mainland, have you found out? What are you doing?
Netizens said: If it is true, this is the shame of mainland food and the sorrow of the mainland people.
Netizens said: Harbin beer is too cruel to mainland compatriots, and beer with vomitoxin is only sold in the mainland.
Netizens asked: What is vomitoxin?
Netizens said: How many faces did Harbin beer's response slap the face of the mainland food safety department.
Netizens said: It is an insult to the law that Harbin beer is not punished to bankruptcy.
Netizens said: Cold knowledge, Harbin beer is purely foreign-owned, but it is not a domestic product.
Write at the end
On the whole, it may become an enlightenment for enterprises to strengthen quality management. Regardless of the scope of business, a brand should not omit product safety issues, nor should it be regarded as a regional quality issue. At the same time, the relevant regulatory authorities should continue to protect the vital interests of consumers. Only through openness and cooperation can the matter be resolved fairly and properly that the interests and demands of all sectors of society can be safeguarded.
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