A historic moment! The oil truck was completely reduced to a minority, and it was realized 11 years ahead of schedule, Wang Chuan Fu God predicted

Car stuff (public account: chedongxi)

Author | Juice, Tan Xin

Editor | Zhihao

For the first time in history, in the first half of April, the penetration rate of new energy vehicles in China exceeded 50%. This means that one out of every two consumers chooses new energy vehicles.

Che Dongxi reported on April 19 that data from the Passenger Association showed that from April 1 to 14, China's passenger car market retailed 516,000 units, and the new energy vehicle market retailed 260,000 units, and the penetration rate of new energy vehicles in the passenger car market historically exceeded 50%, reaching 50.39%.

▲The Passenger Car Association released the sales information of the car market last week

This is also the first time that the penetration rate of domestic new energy sales has exceeded 50%, and has reached 50.39%.

It is worth mentioning that in 2020, China set the target of more than 50% penetration rate of new energy vehicles in 2035, and from the current point of view, the time point when the domestic new energy penetration rate exceeded 50% was advanced by 11 years.

In fact, this trend has long been on the horizon, and at the China Electric Vehicle 100 Forum in March this year, BYD Chairman Wang Chuanfu predicted that the penetration rate of new energy vehicles will exceed 50% in the next three months. Just over 20 days later, Wang Chuanfu's speech has become a reality.

It can be said that the development speed of domestic new energy vehicles has exceeded many people's expectations. Since the beginning of this year, the competition among domestic new energy vehicle companies has been particularly fierce, and the price war has further reduced the threshold for new energy vehicles, which has contributed to the increase in sales of new energy vehicles.

On the other hand, new energy vehicles have always been a direction of domestic development, through the protection of policies in the early stage, has completed the stage from 0 to 1, and will then develop in the direction of 1 to 100.

The penetration rate of new energy vehicles exceeds 50%, making China one of the hottest markets for new energy vehicles in the world.

First, the price war intensifies The entry threshold for new energy vehicles has been lowered

The rapid growth of the penetration rate of new energy vehicles this year is inseparable from the fierce competition in the domestic new energy vehicle market.

At the beginning of this year, BYD launched a series of Glory Edition models, and the price of the Qin Plus model directly broke the 100,000 yuan mark, and the price came to 79,800 yuan. Other Glory Edition models have also lowered the entry threshold of the vehicle by 1~15,000 yuan.

▲BYD Qin PLUS Glory Edition

These models are directly aimed at the basic plate of fuel vehicles, that is, the 10-200,000 level fuel vehicle market.

The results were also very straightforward, with data from the China Passenger Car Association showing that only SAIC Volkswagen and Beijing Benz saw sales growth in March, with the former selling 87,000 units, up 3.9 percent year-on-year, and the latter selling 61,000 units, up 22.2 percent year-on-year.

FAW-Volkswagen sold 141,000 units, down 4.2% y/y, FAW-Toyota sold 58,000 units, down 7.2% y/y, and SAIC-GM sold 58,000 units, down 11.5% y/y.

Even at the model level, the sales of joint venture vehicles have also declined. According to the data, in March, the Honda Accord decreased by 72.6%, the Toyota Camry decreased by 59.2%, the Corolla decreased by 54.4%, and the Volkswagen Lavida decreased by 36.4%.

Consumers have become one of the key factors for the rapid growth of new energy by abandoning joint venture fuel vehicles and choosing more downgraded and affordable new energy vehicles.

On the other hand, compared with fuel vehicles, new energy vehicles have been qualitatively improved in terms of functional richness and intelligence.

Since the beginning of this year, highly competitive new energy vehicles have also continued to appear. Xiaomi SU7 is undoubtedly one of the representative players, and it has already held 120,000 large orders and sold a year's production capacity in advance.

▲Xiaomi SU7

Huawei and Chery cooperate with the Zhijie S7 with the blessing of Huawei, the intelligent performance is also very bright, in the past weekend average daily set more than 1,000 vehicles, is expected to deliver 4,500 this month.

▲Chikai S7

In addition, Changan, Zeekr, Chery, Wuling and other car companies have unveiled new models in the first half of this year, providing consumers with more choices.

On the whole, the continuous decline in the purchase and use cost of new energy vehicles may be one of the direct reasons for the increase in the penetration rate of new energy vehicles, but on the other hand, after years of market education, consumers' acceptance of new energy vehicles is constantly improving, and the intelligent performance and performance of vehicles have begun to become one of the decisive factors for consumers to buy cars.

▲极氪007

Therefore, from this point of view, the penetration rate of new energy vehicles exceeding 50% for the first time will only be a starting point.

2. Achieve the target 10 years ahead of schedule and increase the penetration rate by 7 times in 4 years

To achieve such an achievement, it is inseparable from the forward-looking layout of the mainland automobile industry 20 years ago.

As early as 2001, some scientists in the mainland proposed that the development of new energy vehicles is an opportunity for the rise of the mainland's industry, which can achieve corner overtaking from this field, and the "Tenth Five-Year Plan" launched the "863 Plan" major special project for electric vehicles.

In 2006, BYD developed the first pure electric vehicle F3e, equipped with the world's first self-developed iron power battery ET-POWER.

In 2007, the mainland officially implemented the "New Energy Vehicle Production Access Management Rules", which defined new energy vehicles, which is regarded as the beginning of the state's encouragement of new energy marketization.

In 2009, the government launched the "10 cities and 1,000 vehicles" program and provided subsidies for the development of new energy vehicles.

In 2015, after more than 10 years of efforts, the penetration rate of new energy vehicles in China reached 1%, although the start was difficult, but it was also a good start.

It was also in this year that many car companies that have become the top today, such as Weilai, Xiaopeng, and Ideal, have been established, planting the seeds of the growth of new energy vehicles.

▲小鹏P7i

From 2016 to 2019, through the efforts of China's new energy vehicle companies, the penetration rate increased to 5% in more than three years.

On the one hand, Tesla officially began localization and became a catfish in the domestic new energy vehicle market, on the other hand, new forces also began to achieve large-scale delivery in 2019, bringing a different way of playing and beginning to promote the transformation of domestic traditional car companies.

▲Tesla Model 3

From 2020 to 2024, the domestic new energy market is in the stage of rapid development, and the penetration rate of new energy has jumped from only 6% in 2020 to 50% in early April 2024, an increase of more than 7 times.

This growth rate has obviously exceeded the expectations of the industry, and in 2020, the domestic expectation for the penetration rate of new energy vehicles to exceed 50% is 2035.

Compared with new energy vehicles and fuel vehicles, new energy vehicles have natural advantages over fuel vehicles in terms of power, quietness and intelligence, and now with the rapid progress of intelligent driving assistance and the extensive layout of charging pile infrastructure, the competitiveness of fuel vehicles has been further reduced.

At present, the penetration rate of new energy vehicles will maintain a steady upward trend, which means that new energy vehicles will replace fuel vehicles as the mainstream of the market at a very fast speed.

Conclusion: New energy vehicles are accelerating to seize the market

In the face of this situation, more and more domestic car companies are carrying out comprehensive electrification transformation, and traditional old car companies such as Dongfeng, Geely, and Great Wall have also joined the wave of electrification, investing a lot of resources in research and development regardless of the cost, and also cooperating with the Internet and intelligent driving companies to develop more intelligent software, hardware and ecological products.

With the development of the new energy vehicle market, car companies have launched more and more diverse products, not only sedans, SUVs, but also MPVs and pickups, and electrification has begun to enter various segments.

When the old and new forces have come on the field, crazy money "involution", volume technology, volume intelligence, volume price, so that the competitiveness of new energy vehicles in the mainland is getting stronger and stronger, not only the penetration rate of domestic new energy vehicles has increased year after year, but also the export volume of new energy vehicles has been rising.

On the whole, new energy vehicles are accelerating to seize the market.