Copywriting | Hanko
Edit | Hanko
Under the Eiffel Tower, when 800 drones weave the light and shadow text of "Paris, we are coming", not only the night sky is lit up, but the eyes of the whole world are also focused on it, which is not only a visual feast, but also a big step in cultural and sports exchanges.
With the help of the name of Sun Yingsha, a young table tennis player, Yili has not only focused on the sports itself, but also expanded to the strength of the national brand.
This detail undoubtedly adds a sense of anticipation and enthusiasm to the upcoming Paris Olympics.
Since 2005, Yili's relationship with the Olympic Games can be described as the crystallization of fate and hard work.
This is not only a simple cooperation between a company and an international event, but also a microcosm of Chinese brands continuing to move towards the world stage.
When the drone flies in the night sky of Paris, it is almost quickly repeating to the world: there is a company from China that has been deeply involved in sports nutrition for many years and has always adhered to the "world shared health" company, which is supporting and assisting the Olympic Games and global sports events in its own way.
As Yili demonstrated in the theme event of "Double Oyili Goes to Paris Together", its efforts are not limited to the development and promotion of nutritional products, but also to promote a healthy and active lifestyle.
Through the cooperation with the Chinese national shooting team and the launch of a variety of new customized outfits designed for the Paris Olympic Games, Yili showcased its achievements in the field of sports nutrition and provided comprehensive and accurate nutrition for Chinese athletes.
When Sun Yingsha's name is painted in the night sky of Paris, it is not only a symbol of her personal glory, but also an inspiration and motivation to the entire Chinese sports world.
Sun Yingsha, a young table tennis player, represents the new force of Chinese sports, and every time she makes a force and swings a racket, there is the expectation and support of the country, enterprises and even the whole people.
Yili is such a strong backing, through high-quality, scientific products, for the athletes' competition and training to provide a solid guarantee.
On the other hand, through the "Yiqi to Paris" health run, Yili demonstrated its broader sense of social responsibility.
This kind of national health activity initiated by enterprises is not only to build momentum for the Olympic Games, but also to actively guide and encourage the public to participate in sports and create a positive social atmosphere.
It is even more significant to hold this event at such a symbolic landmark as the Bird's Nest, which is not only a simple running event, but also a spiritual and cultural feast, contributing to the transmission of the Olympic spirit.
Of course, the act of Sun Yingsha's name being painted in the night sky is also an innovative marketing strategy, which not only ignites the public's enthusiasm for the Olympics in advance, but also effectively shortens the distance between the brand and consumers.
This combination of creativity and execution is not only a highlight in Yili's marketing strategy, but also provides a valuable reference for other enterprises in brand promotion.
Yili's series of activities taking the Olympic Games as an opportunity are not only support and encouragement for China's sports industry, but also a powerful demonstration of the internationalization of Chinese brands.
Facing the world, Yi used his actions to show people a confident, responsible, and energetic image of a Chinese company.
With the Paris Olympics approaching, whether it is Sun Yingsha's performance on the field or Yili's internationalization journey, we have every reason to look forward to it, which is not only a grand sports event, but also a display of the strength and cultural charm of Chinese brands.
Paris, and the world, will witness the power of China.