«——【Preamble】】 ——»
When it comes to Huang Guangyu, you may not know very well, but when it comes to Gome Electric, most people must be very familiar with it. After all, in the early 21st century, Gome home appliances can be said to occupy many people's family lives.
As its founder, Huang Guangyu was also a legend at the time, only starting from scratch, in just a few years, Gome Electric Appliances became a popular electrical brand at that time, and Huang Guangyu also became the richest man in China at that time because of Gome Electric Appliances.
thought that in the days to come, Huang Guangyu would continue to lead Gome Electric to sail away, but he didn't expect that in 2010, Huang Guangyu was imprisoned on suspicion of a variety of crimes.
And in 2021, Huang Guangyu, who had been in prison for 11 years, was released, don't look at the fact that he was very depressed at this time, but he still had 25.5 billion assets lying quietly in his bank account. And after Huang Guangyu learned about Gome's situation, he also said to the public that he would lead Gome back to the top.
So it has been more than 3 years since Huang Guangyu was released from prison, has Huang Guangyu fulfilled his original promise?
«——【·锒铛入狱·】——»
In 2010, the news that Huang Guangyu, the founder of Gome Electric, was imprisoned also attracted great attention.
You must know that at that time, Gome Electric Appliances could be said to be the leader in the electrical industry at that time, although many electrical brands also emerged at that time, none of them could shake Gome's status.
It stands to reason that Gome Electric has such an advantage, Huang Guangyu should take it to a higher height, but why did he go to prison.
As early as 2006, Huang Guangyu was closely investigated by the police for suspected illegal operations. In the course of the investigation, the police froze his funds in accordance with the law. After an in-depth investigation, the police found that the "Pengrun Department" controlled by Huang Guangyu and the "New Henderson System" controlled by his brother Huang Junqin had illegal loans, and the amount involved was as high as nearly one billion yuan. Despite the conclusive evidence, the police did not release the results of a definitive investigation, and the matter faded from public view over time.
Later, in 2008, Huang Guangyu was taken away by the police for investigation for the crime of manipulating stock prices, and this time Huang Guangyu did not have the last trip, and finally after more than two years of investigation, in 2010, the court tried and sentenced Huang Guangyu to the crime of illegal business, insider trading, and bribery, and the three crimes were punished together, and finally Huang Guangyu was sentenced to 14 years in prison.
With Huang Guangyu's imprisonment, there was also a crisis within Gome, and Huang Guangyu's wife Du Juan, in order to keep Huang Guangyu's status in Gome, also fought against Chen Xiao, the president of Gome at that time.
Although the cuckoo won in the end, this change also caused Gome Electric to fail to keep up with the pace of development of the times. As a result, the market share occupied by Gome began to be occupied by other electrical appliance manufacturers.
Especially later, with the rise of e-commerce, many electrical appliance manufacturers have also kept up with the pace of development of the times and have launched online sales, but at this time, Gome has always maintained its own offline sales methods, and the offline sales methods have been a little backward for now, which has led to Gome's market share being further divided by other manufacturers.
«——【·曾经的辉煌·】——»
Don't look at today's Gome Electrical Appliances are no longer brilliant, but in the early 21st century, Gome Electrical Appliances can be said to be the industry leader at that time, and the reason why Gome had such achievements at that time all relied on Huang Guangyu's efforts.
Huang Guangyu was born in an ordinary family in Chaoshan, Guangdong Province in 1969, don't look at Huang Guangyu's family background at that time was not very good, but before that, Huang Guangyu's family was also a local wealthy family, but due to some changes, it led to the decline of the family.
In order to help improve the life of the family, when Huang Guangyu was young, he often went out with his brother to pick up garbage and sell it for money, although the income was not very much, but it was also a good income for Huang Guangyu's family.
Later, as Huang Guangyu grew up, he also reached the age when he should go to school, although the family conditions were not very good at that time, but his parents still sent Huang Guangyu to school to study, but later with the deepening of learning, the tuition fee was gradually increasing and decreasing, because he really couldn't get the tuition, so Huang Guangyu chose to drop out of school and go out to work to find a way out.
It stands to reason that at that time, many people would choose some economically developed cities when they went out to work, after all, a developed economy means more job opportunities and higher incomes, but Huang Guangyu and his brother did not choose this, but went to Inner Mongolia to find an export.
When they first came to Inner Mongolia, the two also did a lot of work, and later Huang Guangyu found that household appliances were a very sought-after thing at that time, after all, household appliances were only used by rich people at that time, so many people were proud of being equipped with household appliances, seeing this situation, Huang Guangyu also realized that this was a good way to make money, so he discussed with his brother, and the two started to resell second-hand electrical appliances.
Don't look at the electrical appliances are second-hand, but they are still popular with the general public, and after earning their first funds by reselling electrical appliances, the two left Inner Mongolia and went to Beijing to seek greater development.
After coming to Beijing, the two also relied on their own funds to buy a shop to start their own entrepreneurial journey, and this time the two did not plan to buy and sell second-hand household appliances, because the two learned that compared with other places, the consumption power of the people in Beijing is relatively strong, so the two set their sights on the new household appliances, and due to the reform and opening up, many advanced technologies from abroad have also flowed into the country, and foreign household appliances are also very popular, so the two began to buy from abroad, and then sell in the domestic work。
At that time, because many businesses chose to sell imported electrical appliances at a high price in order to obtain higher profits, Huang Guangyu did not choose this, but adopted the method of small profits but quick turnover, and it was the way of small profits but quick turnover, and Huang Guangyu's business was very prosperous for a while.
Later, in order to continue to expand sales, Huang Guangyu also began to advertise in newspapers, and in this way, with Huang Guangyu's continuous efforts, the two changed from a small shop at the beginning to today's electrical city.
However, with the boom in business, Huang Guangyu and his brother had differences in development, so the two chose to part ways and start their own business. Later, Huang Guangyu relied on the brand of Gome Electric Appliances to develop greatly, so Huang Guangyu had the idea of opening a branch, but due to insufficient funds at that time, Huang Guangyu went to the bank for a loan, and it was at this time that he met his wife Du Juan.
After having the support of funds, Huang Guangyu also made Gome Electric bigger and stronger, and began to develop to the whole country. Later, with the help of others, Huang Guangyu's Gome Electric Appliances was also successfully listed on the Hong Kong Stock Exchange.
And due to the vigorous development of Gome Electric, in 2004, Huang Guangyu became the richest man in China and also appeared on the Forbes rich list, and then in 2006 and 2008, Huang Guangyu was on the rich list twice in a row.
Unexpectedly, in 2008, Huang Guangyu was investigated by the police for a crime and was finally imprisoned for 14 years.
«——【·重掌国美·】——»
While in prison, Wong was given a reduced sentence for his good behaviour and was able to reintegrate into society in 2021. Although he spent 11 years in prison, Huang Guangyu was still among them in the 2019 Hurun Rich List with 22.5 billion.
And just after being released from prison, Huang Guangyu also learned about Gome's current predicament and said that he would lead Gome back to the top again.
And when Huang Guangyu took over Gome, he reformed it, and Huang Guangyu also noticed that today's offline sales have become increasingly depressed, so Huang Guangyu also set his sights on the online market, so he launched a number of apps one after another, in an attempt to save Gome's current decline.
However, Huang Guangyu's idea is good, but the actual development is not satisfactory.
In the end, Huang Guangyu, who was really unable to support it, sold the shares in his hand in 2023 and chose to cash out.
Recently, there have been a number of negative reports about Gome on the Internet, which has undoubtedly brought unprecedented challenges to Gome and made its situation more and more difficult.
While Gome is struggling to stay afloat, there are signs that it is at risk of being dragged down. At the same time, Huang Guangyu has all but disappeared from the media.
Information sources:
Huang Guangyu is still saving himself, Gome Retail will lose 10 billion yuan in 2023, and plans to establish a new Gome Electrical Appliance - Peninsula Metropolis Daily2024-03-29
Huang Guangyu took the initiative to pay 800 million yuan and was commuted for another 11 months——China Financial Net 2016-06-01
"Price Butcher" Huang Guangyu How to Build Gome - Legal Morning Post, January 4, 2006
Huang Guangyu Special Topic - People's Daily Online, 2013-10-10