In addition to courses/teaching, it is important for online and offline educational institutions to improve the management of potential customers/students, which is different from the previous offline paper form, and now it is more about online information management and corresponding marketing empowerment, and continuous exploration of value.
After the education applet/website terminal is built on the Yuke.com education system platform, it is necessary to manage and operate visitors and students to improve institutional capabilities and repurchase and retention. "Links"
Register and log in to the background of the education system, and the [Student] column can open the settings/view the content of each student management system.
(1) Visitors
Smart business card: You can set up the teacher's business card in the institution, enter the detailed information, and display it in the education applet, the user can view and enhance the trust, the user can communicate with the teacher (need to bind WeChat), if the teacher's business card enters the terminal, it will also display the logo of the return business card, so that visitors can also understand the content before registering.
Business Opportunity Radar: Record what content visitors have browsed in the Mini Program, for a long time, etc., so that merchants can find clues from potential customers, and business card users can also see who has visited their business cards.
(2) Trainee settings
The merchant sets the information items that need to be filled in when registering the user, the login method of WeChat and Douyin, the account password and the rules, etc.
(3) Trainee management
After the user registers the student or imports the student in the background (batch import can be made), the merchant can view the details in the background, such as the school manager, class, course, tags, status and other content at a glance, edit/handle registration/delete and other operations.
At the same time, manage/follow-up/operate operations such as home-school mutual evaluation, enrollment list and deletion of records, etc., and manage the details of a single student.
(4) Trainee Operations
Trainee labeling: Marking appropriate labels on students is more conducive to refined management and more labor-saving in future marketing operations.
Level membership: multiple levels and the benefits of each level to enhance customer activity, so that the organization can gain loyal customers, and at the same time, in terms of marketing, for example, a certain course can only be browsed and participated by students of the corresponding level.
Membership card: Merchants set up multiple card items to bind to their own services/courses and set rules, and show customers to purchase and use according to their needs in the Mini Program, so that merchants can increase paid income, lock in loyal customers and obtain cash flow.
Students can get more benefits than ordinary students, such as discounted/free course purchases, service guarantees, priority customer access, etc.
Stored value: The user recharges the amount in advance and uses it as cash when spending in the education terminal, and the merchant flexibly sets the rules, such as charging 500 and getting 10 free, and the merchant can withdraw the funds in advance, which can also improve the repurchase retention rate. Students recharge on the mobile phone or merchants recharge in the background, a variety of rule settings and data content.
Points: Points are a common way of online and offline operations, merchants set rules, users can log in, consume, punch in, answer questions, etc. in the terminal to obtain points, points can be used for consumption to deduct cash, combined with the points mall to exchange physical objects/coupons/courses, etc.
After the education system of Yunyu Science and Technology Network has built a mini program/website for educating students, it formulates rules, efficiently manages students, reduces human and material costs, continuously optimizes education and training paths, and increases revenue. "Links"
Register an account now to access the background of the education system and use the student management system.
Original: https://www.zcdly.com/xyglxtyr.html