Text: Understand the original Chedi Cai Limei
A few days ago, Zhou Hongyi, founder and chairman of 360 Group, released a video saying that he planned to sell the Maybach 600, "give up the traditional luxury car and replace it with a domestic new energy intelligent networked car." At the same time, he said that if there are friends who are willing to provide experience cars, "those who come will not refuse".
Source: Zhou Hongyi, founder and chairman of 360 Group, released a video
As soon as the video came out, the official accounts and executives of many car companies in the comment area came out to "queue up to send the car", including: the official "arrangement" of Yangwang Auto to look up to the U8, Chen Zhuo, President of AVATR Technology, "sent" AVATR 12, Yang Xueliang, senior vice president of Geely Holding Group, recommended ZEEKR 009 Brilliance and so on.
Zhou Hongyi posted a screenshot of the video comment area
Interestingly, Zhou Hongyi bluntly said in another video, "Yu Chengdong and Li Bin asked me whose car I would choose", and said that he preferred a car with a large space and wanted to buy it after a test drive. Subsequently, the official post of Xpeng Motors said: "The car has been delivered to the downstairs of your company", accompanied by a photo of the Xpeng X9 car parked under the 360 building.
Screenshot of the official post of Xpeng Motors
It is worth mentioning that not long ago (March), Zhou Hongyi publicly criticized Nezha Automobile during the live broadcast, and also asked Nezha executives to learn from Xiaomi and learn more from Lei Jun. In Zhou Hongyi's view, he said, "The marketing of domestic car factories is much worse than Xiaomi, and Xiaomi should become everyone's marketing master." ”
"If you tell a user something they don't know, it will feel very new to the user. Zhou Hongyi also gave an example that Xiaomi's marketing is doing well because he repackaged the things that his peers were commonplace and accustomed to and thought everyone should know.
Zhou Hongyi believes that poor publicity is a superficial phenomenon, and the essential reason is that it cannot start from users. "I want to say every day that my stuff is good, and that doesn't impress the user, we have to assume what the user thinks. ”