Recently, following the dream of Miaojiang, the reunion of old dreams and the dream of Jinghua Qimeng, "Egg Boy Party" opened the fourth round of cooperation of "National Style Wonderful Tour" during the 41st China Luoyang Peony Cultural Festival in April this year, and joined hands with Longmen Grottoes in Luoyang, Henan Province, to popularize "grotto culture" and "peony culture" for the majority of young people, and continue to promote the digital and creative transformation of excellent traditional culture.
In recent years, how to integrate various forms of digital media and convey cultural values has become the focus of attention from all walks of life. As a digital cultural product with social influence, "Egg Boy Party" constructs a game + cultural linkage model of "digital blessing, rich experience value, and creative release" with the help of digital content building capabilities, entertaining and educational interactive experiences, and multiple UGC creation scenes, injecting innovative living water into cultural inheritance.
Using flowers as a medium and digging deep into the cultural connotation of peony, "Egg Boy Party" launched the appearance of "Ode to Peony" and the action of "Luo Chunfu" in the game. By integrating iconic cultural elements into the digital content, an interesting digital scene integrating cultural experience and interactive entertainment has been created, which has driven the "revitalization" of traditional culture and demonstrated the aesthetic value and cultural charm of peony.
At the same time, relying on the duality of UGC+ empowerment creation and experience, the Longmen Grottoes Scenic Area released the park map of the Peony Season Tour in Longmen in the game, which deeply restored the historical and cultural features of the Longmen Grottoes, a world cultural heritage, and also created an immersive experience with a unique digital interactive sensory design to help users touch the context of intangible cultural heritage, renew cultural cognition, and promote the protection and inheritance of intangible cultural heritage.
In addition, during the Peony Cultural Festival, cute egg dolls haunt the Longmen Scenic Area. With the help of the affinity of the image of the egg boy, the strong linkage between game IP and cultural IP will stimulate the circle-breaking effect of cultural tourism and promote the integrated development of cross-scene, cross-industry and cross-format.
Online "threading the needle", focusing on the inheritance of intangible cultural heritage, and offline "leading" to empower the cultural tourism industry. With the help of IP's digital content construction capabilities, UGC value carrying capacity, and social influence, "Egg Boy Party" continues to expand the value spectrum and firmly fulfill its corporate responsibility.
Based on the construction of digital scenes, "Egg Boy Party" has been successfully tried many times. In the in-depth cultural cooperation of "National Style Wonderful Tour, Dream of Miao Jiang", "Egg Boy Party" linked thousands of Miao villages in Xijiang, integrating the style of thousands of Miao villages, intangible cultural heritage Miao silver skills, Miao literature and culture into digital content, and pushing the relatively unfamiliar "Miao culture" to the public stage. At the same time, starting from the UGC+ interactive scene, the co-creators of "Egg Boy Party" have launched four UGC maps, including "Blowing Shadows in the Dust, the Extreme of Poor Workers", "Ancient Rhyme, Born from Dyeing", "Bamboo into Silk, Vertical and Horizontal", and "The Beginning of the Lantern, Taking a Photo Through the Sky", which fuse intangible cultural heritage skills and folk culture into one furnace, innovatively explore the value of intangible cultural heritage, collide with the wonderful sparks of game + culture, and further deepen the core of UGC empowerment culture.
In order to reproduce the cultural elegance of the Forbidden City, "Egg Boy Party" joined forces with the Forbidden City to view the Tang Dynasty in the "National Style Wonderful Tour: Old Dream Gathering", moved the "Forbidden City" to the game, and launched a variety of interesting gameplay, allowing users to listen to the "echo" of history, feel the beauty of traditional culture, and unlock cultural knowledge.
In the "National Style Wonderful Tour: Jinghua Qi Dream", "Egg Boy Party" is inspired by cultural relics and classical legends, and launches a virtual image with a very cultural atmosphere. Among them, the appearance of "Thousand Mountains Painting Lingqing Lan" is based on the national treasure painting "A Thousand Miles of Rivers and Mountains", which opens a new inheritance path for treasures and cultural relics.
In addition to expanding the horizon of cultural inheritance, "Egg Boy Party" adheres to the background color of UGC positive creation and guides creators to touch the diverse values of society. For example, the "National Creation Competition" has added a public welfare creation track to guide creators to practice social welfare concepts from animal protection, mental health, cultural inheritance and the global environment.
The event not only gave birth to high-quality maps such as "Black Cat and Hand", "Grow Up Slowly", "Intangible Cultural Heritage - Mortise and Tenon", "Hourglass at Rest", but also invited four authoritative public welfare organizations, namely China Green Foundation, Guangdong Intangible Cultural Heritage Promotion Association, Yunnan Green Environment Development Foundation and Shanghai True Love Dream Public Welfare Foundation, to serve as professional appreciation groups, and brought four excellent public welfare maps to help consolidate the positive value of UGC.
In order to "import" cultural value into the digital scene and "export" social value from UGC, "Egg Boy Party" continued to promote the construction of positive energy, and launched a public welfare theme map play activity in January this year. By implementing the 100W public welfare coins collected by players in the game into a 100W public welfare fund, "Egg Boy Party" invites players to participate in social welfare and "land" the player's public welfare and kindness. The 100W public welfare fund pool, which embodies the kindness of players, will be used to donate to the "Child Companion Mother" project, which focuses on the companionship of left-behind children in rural areas. Starting from the creation of UGC, the activity forms a complete value closed loop of user experience, public welfare communication, and social responsibility, demonstrating the power of UGC to benefit the society.
At present, promoting the transformation of science and technology, injecting forces for good, and promoting social benefits not only conform to the "tide" of the development of the times, but also guide the "course" of spiritual civilization construction. By constructing a digital platform of game + UGC, "Egg Boy Party" actively communicates with multiple fields, and has achieved good results in information transmission, value output, education demonstration, public welfare and inclusiveness, etc., which has important social significance and leading role.