Highlander's price reduction is definitely a novelty.
After all, it was common for Highlander to sell at a higher price in the past, and it was necessary to wait for the car to be picked up, and suddenly said that there was a discount, and the author was still skeptical.
Therefore, the author inquired about the terminal quotation, and at present, Highlander has a discount of 40,000 yuan, that is to say, the Highlander that was originally going to be sold to 268,800 yuan, now the discount only needs 228,800 yuan, and 2670000 can land a joint venture car that was once popular in the 7-seat SUV market.
You must know that once the discount is opened, if you want to sell it at a higher price, there will be no consumers who will pay for it, and it can be seen that Highlander is also a little sick and in a hurry to go to the doctor, and its mentality has collapsed! However, its sales data has not achieved the effect of soaring as imagined, but has been full of twists and turns. In the recent March, sales were only 6,175 units, which is a bit of a lack of stamina.
Think about it carefully, why did everyone buy it at a higher price in the past? Mainly because there is no particularly good choice in the domestic SUV market, Highlander has a good reputation of Toyota, and in the inherent impression of consumers, it is a high-value, high-value SUV model with reliable quality.
But now, let's start from the product power, Highlander is really not as good as some domestic SUVs and new power products, to configure no configuration, to luxury without luxury, to technology without technology, with the upgrading of consumer demand, this "antique" model no one likes it is normal.
And in the car market with serious involution, consumers are getting smarter and smarter. If you have many choices, you can compare the three and choose the one that suits you best. After all, that's more than 200,000 yuan, and in the current market, what car can't you buy?
If you feel that the price of the M7 and Model Y is too high, the Tang DM-i and Deep Blue S7 are more cost-effective options, even if you only like oil cars, the Tanyue and Tiguan L are worth a look.
And, with the increase in demand for three-child family travel in recent years, other joint venture cars have also launched six-seat and seven-seat models, such as the recently listed Dongfeng Nissan Tanlu, priced at 225,800 yuan, 3,000 yuan cheaper than the Highlander that dropped 40,000 yuan, positioning medium and large SUVs, wheelbase 2900 mm, 50 mm more than Highlander, and also occupies a leading edge in space.
In addition, a new generation of Buick Encore will enter China within the year, and a part of the Highlander's sales market will be carved up at that time, and the future days of Highlander may be more and more difficult.
Finally, let's think about it from another angle, even the Highlander is going downhill, and GAC Toyota's situation in China will not be much better, data show that GAC Toyota sold more than 55,000 units in March this year, a year-on-year decrease of 8%, and its appeal and influence are not as good as before.
Now it seems that under the impact of the new energy trend, it has torn off the pseudo-veil of many joint venture car companies! Let consumers become more and more sober! Now if you choose a family 7-seater SUV, will you still be the first to think of Highlander?
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