Douyin store entrance interest point: refers to the key factors on the Douyin platform that attract users' attention and guide them to the store through various ways. These factors can help improve user penetration and conversion efficiency, thereby increasing sales and profits. At the same time, merchants also need to continuously adjust and optimize the interests of store entrances according to market changes and user needs to maintain competitiveness and attractiveness.
What is the use of expressing interest points at the entrance of the store?
Strengthen the expression of the store entrance, attract the attention of users, and thus increase the penetration of users into the store
Highlight the interests of the store, stimulate the user's purchase mind, and improve the conversion efficiency of the user into the store
Broaden the scale of inbound traffic through channels such as order lists, searches, and short videos, and strengthen the conversion efficiency of each channel
What can merchants do to get the expression of interest points at the entrance of the store?
Merchants can obtain the exposure of interest point tags at multiple store entrances by launching new products and setting up marketing activities.
The "New" and "Event" labels are displayed at the entrance of the store
Merchant operation means
Distribute goods in the store
New products on regular shelves (products created for the first time within 60 days, available for sale in stock, and with a base score of 100 points)
Set up marketing activities (coupon + full discount + flash deal), the total number is not less than 3
Points of interest are expressed in detail
| Inlet location | List of orders | Order Details | Frequently bought shop secondary page | Search | Short video store entry component |
| Diagram |  |  | | | |
| Presentation Rules | New product label display threshold There is a new tab in the store that is active The total number of items in the store is greater than 6 The number of new products in the store is greater than 3 Activity tag display threshold There is an active event tab in the store The total number of items in the store is greater than 6 Richness: The number of campaign types (coupon + full discount + flash deal) is greater than or equal to 3 Priority: New > activity | New product label display threshold There is a new tab in the store that is active The number of new products in the store is greater than 3 Activity tag display threshold There is an active event tab in the store Richness: The number of campaign types (coupon + full discount + flash deal) is greater than or equal to 3 Membership tag display threshold The user is a non-member The store opens a membership Set up membership benefits Priority: New users of the store > members of the new > activities (limited-time low price> full discount> store-wide coupon>s). |
Store coupons are displayed at the entrance of the store
Merchant operation means
Distribute goods in the store
Set up a coupon marketing campaign that can reveal 3 tickets
Points of interest are expressed in detail
| Inlet location | Product detail page | Shopping cart |
| Diagram | | |
| Presentation Rules | Platform Fishing Activity Type: Coupon (1-3 Displays) Priority: Instant reduction> discount> full reduction All kinds of coupons are displayed according to the discount strength from large to small |