On April 16, at the 4th China International Consumer Goods Expo (hereinafter referred to as the Expo), the mascots of the Consumer Expo, "Yuan Yuan" and "Xiaoxiao", and the mascots of the 12th National Minority Traditional Sports Games (hereinafter referred to as the Games) "Jibei", attracted the attention of many visitors.
Hainan gibbons "Yuan Yuan" and "Xiaoxiao" are full of enthusiasm and vitality; With the sea elf as the core design element, "Jibei" is dressed in "national style" costumes, and he is cute and cute. As soon as they appeared, they were very popular with everyone.
"'Jibe' has big eyes, is beautiful and cute, and the clothes he wears are also very distinctive. Chen Yuchen, a citizen of Haikou, said that the smart and lively "Jibei" instantly stimulated her desire to collect.
The name "Jibei" is taken from the poems of "Shangshu Yugong" and Su Dongpo, and refers to "Li Jin" in history. In the Hainan Domestic Fashion Pavilion of the Consumer Expo, the products made of Li brocade and Li cultural elements with complex colors and styles attracted many visitors.
"We hope that through the platform of the Expo, merchants and visitors from home and abroad can see our Li Jin, know Li Jin, like Li Jin, and feel the unique charm and fashion style of Hainan cultural heritage. Tang Qiuchen, chairman of Hainan Lijin Culture Communication Co., Ltd., an exhibitor, brought more than 100 kinds of Li Jin element products such as Li Jin cheongsam, Li Jin bags, and Li Jin jewelry.
Tang Qiuchen said that he hopes to have more exchanges with other intangible cultural heritage inheritors, bring new ideas for the industrialization of intangible cultural heritage handicrafts, explore new paths for the development of Li Jin, and expand the popularity of Hainan Li Jin IP.
In addition to the "national style", the "Jibei" of the day was also quite "scientific and technological". The AI smart glasses it wears reflect the logo of the Hainan Free Trade Port, implying technology and modernization.
Haima's third-generation hydrogen fuel cell vehicle, an AI robot that can play against each other, a small shark electric surfboard that has won the German Red Dot Award, and the world's first manned unmanned aerial vehicle...... At the site of the Consumer Expo, smart products with a sense of science and technology were placed in conspicuous positions, attracting many visitors to experience the scene.
"Last year's mascot 'mechanical ape' was full of science and technology, and this year it is based on Hainan's characteristic sports events, which is a 'sports ape'. Participating in the Consumer Expo for four consecutive years, Wang Dongdong, a "handicraft enthusiast", cherishes the image of each mascot.
In Wang Dongdong's view, the mascot not only shows the charm of the event and exhibition, but also highlights the local history and culture. "Today, I watched 'Yuanyuan' and 'Xiaoxiao' on the spot, and in November this year, I plan to go to Sanya to experience the style of the sports meeting for myself. Wang Dongdong said.