Huawei Pura 70 "Airborne" goes on sale high-end flagship mobile phone Leopard Change

"Today, Huawei Pura 70 Ultra and Huawei Pura 70 Pro launched the Pioneer Program and officially went on sale. "At 10:01 on April 18th, when the market speculation and a number of warm-up information in the market for several days filled the expectation value, Huawei terminal officially ended, and the official announcement of the news - no surprise, there was no press conference, and it was sold directly.

Born 12 years ago, the Huawei P series has always won the love of consumers with its innovative imaging technology and extreme aesthetic design. According to relevant analysts, the upgraded HUAWEI Pura will inherit and carry forward the consistent image technology innovation and design aesthetic concept of the P series, and lead the new fashion vane by constantly breaking through the boundaries of technological aesthetics and smart imaging.

The Huawei Pura 70 series is here

According to the introduction of Huawei terminals,4month18day10:08,HuaweiPura 70 Ultra and HuaweiPura 70 ProTake the lead in the first to go on sale,4month22day10:08,HuaweiPura 70 Pro+HuaweiPura 70Follow up,Start pioneer sales。 In terms of price, Pura 70 starts at 5499 yuan, Pura 70 Pro starts at 6499 yuan, Pura 70 Pro+ starts at 7999 yuan, and Pura 70 Ultra starts at 9999 yuan.

The reporter logged in to the Huawei mall and found that the Pura 70 Ultra and Pura 70 Pro went on sale on time at 10:08 and were sold out in about a minute. As of press time, the reporter kept refreshing the Huawei mall and found that the Pura 70 Ultra series have been displayed as "temporarily out of stock", but some models of the Pura 70 Pro are on sale at 16:08 on April 18. In addition, the two products that took the lead in launching the Pioneer Program were simultaneously launched in Huawei's offline stores. On the morning of the 18th, many consumers lined up to buy at Huawei's flagship store in Wangfujing, Beijing, and the grand occasion caught up with the Mate unprecedentedly.

On April 15, Huawei officially announced that the P series brand was upgraded to Pura, starting again with a new attitude. The upgraded Huawei Pura 70 series will also be the first product in the new series.

According to official information, Huawei Pura 70 series is equipped with a new generation of super concentrated image system, the main camera has a 1/1.3-inch outsole sensor, equipped with the industry's largest F1.4 physical aperture, bringing a large amount of light. At the same time, the capabilities in portrait, night scene, telephoto, video and other aspects have also been further improved. In addition, the Huawei Pura 70 Ultra is also equipped with a super-concentrating telescopic main camera, which adopts the industry's first rotating telescopic lens structure design, which automatically extends the lens when starting shooting, and can see the exclusive red circle embellished by the lens, achieving a larger space in the lens, increasing the amount of light entering and making it more ceremonial. In addition, combined with the industry's first XD Motion engine, ultra-high-speed lightning shots can be realized.

In addition, the Huawei Pura 70 series is equipped with the new HarmonyOS 4.2, and the Beidou satellite message has been upgraded again, supporting sending picture messages. The whole system supports AI air control, intelligent payment, and access to the Pangu model, bringing more intelligent applications such as AI elimination and AI cloud enhancement.

"The magnificent transformation of HUAWEl Pura is not only an important step in the upgrade of Huawei's mobile phone brand, but also another bold attempt by Huawei to integrate technological innovation and artistic design." Industry observer Hong Shibin told reporters.

Continuing the legend of the moving image

In the field of mobile imaging, there has always been a saying that "the development history of Huawei's P series is the history of mobile imaging", which shows that the strong imaging strength of Huawei's P series product line has long been deeply rooted in the hearts of users.

In terms of positioning, the Huawei P series has undergone several changes in its 12-year history, initially as a member of the Huawei Ascend brand, focusing on the sub-flagship level, and then transforming into a fashionable aesthetic position, focusing on image performance, and gradually keeping pace with the Mate series, all of which are Huawei's high-end flagship mobile phone brands.

The nascent HUAWEI Pura will also be consistent. Yu Chengdong also said that in 2012, Huawei launched the P series mobile phones, and the development history of Huawei P series is the development history of mobile imaging, and Huawei will continue to invest in mobile imaging innovation.

It is worth noting that, just like the name Pura, the HUAWEl Pura series is being used in the card slot of the aesthetic imaging flagship phone. The Huawei Pura 70 series, which has whetted the appetite of the market, has finally unveiled the true face of Lushan, and the most significant change in appearance is that, as previously revealed, the rear camera adopts a new triangular camera island design.

Relevant analysis believes that behind the naming of HUAWEI Pura, it implies that Huawei will "chase its heart" with a pure spirit to break the past fashion expression of the technology circle. Hong Shibin believes that Huawei's noble pursuit and commitment to the continuous evolution of mobile imaging and design aesthetics not only redefines the aesthetic standards of future flagship mobile phones, but also represents Huawei's reinvention and upgrading of the brand, interpreting its core values in a deeper and purer way.

Imagination inspires creativity

After this upgrade, HUAWEI Pura will appear in the market with a new look and concept, which will have a profound impact on Huawei's high-end dual flagship layout in the mobile phone market.

Third-party organizations are optimistic about the shipments of the upcoming Pura 70 series. Ming-Chi Kuo, an analyst at Tianfeng International Securities, has predicted that compared with the P60 series released in 2023, the shipments of the P70 series will increase significantly in 2024. If there is strong demand for mobile phone inventory replenishment, P70 shipments are expected to increase by 230% to 13 million to 15 million units.

According to Canalys data, in the fourth quarter of 2023, Huawei shipped 10.4 million units, a year-on-year increase of 47% through the shipment of new flagship products, returning to the top five domestic mobile phone manufacturers in terms of shipments, ranking fourth.

This growth has continued since 2024, with Counterpoint Research reporting that in the first six weeks of 2024, Huawei ranked fifth in China's smartphone sales share rankings, up 64% year-on-year. In terms of folding screens, DSCC expects that Huawei will surpass Samsung in the market share of foldable phones for the first time in the first and second quarters of 2024.

"HUAWEI Pura, which inspires creativity through imagination, breaks the fashion expression of the past in the tech world. In the future, it will leverage its respective advantages with HUAWEI Mate to form a differentiated brand image among different user groups, achieve complementarity and win-win results, provide users with more comprehensive and richer choices, form a strong pattern of Huawei in the high-end market, consolidate Huawei's leading position in the mobile phone market, and enhance brand influence and competitiveness. Hong Shibin said.