On Panyu Road, the home-cooked restaurant Red Pepper has been open for more than 40 years, and it is the earliest restaurant in Yiyuer's shops, and the owner Yang Jing and the neighbors are familiar with it. But she's been a little upset lately. The cashier on the night shift suddenly fell ill, and she had been working for several days in a row. Helplessly, the child was in the mid-term exam in the past two days, and had to follow her mother to review in a noisy store, she was anxious: "It will be difficult to recruit a cashier urgently for a while and a half, and there are any surrounding residents who can temporarily help?" She found Chen Mengyun, secretary of the general party branch of Panyu New Village Residential District, for help.
Chen Mengyun has a plate, and there are many similar needs at hand. In the section from Huaihai West Road to Hongqiao Road on Panyu Road, the total length is more than 700 meters, and there are more than 70 shops along the street, mainly small restaurants and convenient services, "from the street to the end of the street, enough to make a table of sumptuous meals".
On April 16, the "Street Affairs Association" block governance platform on Panyu Road, Xujiahui Street, Xuhui District, was established, and the "doorstep" gig platform was released on the spot, giving full play to the advantages of the neighborhood committee along the street, not only providing residents with employment opportunities close to home, but also helping shops solve the problem of recruiting and employing workers. There are also shops that want to further gather popularity, and for this reason, the street club has launched a "community live broadcast room" plan. Train residents to live broadcast experts, and recommend the special products and preferential activities of the neighborhood shops to more people.
At present, the recruitment information for gig workers in Red Hot Chili has been released, and residents are applying one after another.
"This is not only a platform and two plans, but also a co-creation operation mechanism and a co-governance consultation platform built by the neighborhood. The relevant person in charge of Xujiahui Street hopes that more residents will go to the block, shops will open up the community, and unite many parties to "do big things".
Promote the two-way empowerment of neighborhood communities
In less than a month, Zhu Dan, the head of the operation team of the Party and Mass Service Center in Leshan Area, received 3 "post-90s".
Lu Wenting, a post-90s Leshan resident, came to ask: "Is there a cleaning aunt here?" She is operating 8 short-term rental homestays, and the supply of orders exceeds demand almost every day, and she needs long-term cooperation and a flexible employment model with a single knot.
Chen Qianyu, a post-90s organizer, just started his business this year, providing storage services for the elderly and helping to improve the living environment. But there is no offline physical store, and I hope to use online or community platforms to contact more elderly people and share the knowledge and concept of storage with them.
The post-90s mother Guo Yichun, because of the small child, she took care of her full-time at home. But now that my child is in primary school, he wants to find a job at his doorstep. She had many years of management experience in foreign companies and wanted to reintegrate into society.
Zhu Dan found that on the one hand, it was the people who came to inquire with "can I find employment nearby at the 'doorstep'"; on the other hand, there were indeed many job needs and opportunities - the fireworks in the neighborhood brought odd jobs; Panyu New Village and Leshan Village are both elderly communities that need companionship services; and the neighborhood enterprises have also expressed their willingness to recruit employees.
When she sat down with the relevant workers of the street to talk about this, the two sides hit it off: Xujiahui Street took the lead, strengthened the integration and linkage of various subjects in the block, established the Panyu Road Street Committee block governance platform, incubated and cultivated social organizations, and built a "two-way empowerment of the neighborhood community", focusing on the urgency and sorrow of merchants and residents, and jointly promoting the governance and development of Panyu Road.
At the same time, through the preliminary field visit and research, the street learned that the demand of the No. 1 shop is to attract customers. He took this opportunity to allow residents to participate in the live broadcast of the shops, bringing a steady stream of customers to the shops, and at the same time, the residents also lit up new vocational skill points.
"Ordinary people miss the days when they could meet acquaintances at the door of their homes and alleys. Then simply go one step further, and the streets are full of neighbors, so that the acquaintance community becomes a familiar neighborhood. Zhu Dan said.
A taste of home in a "four-bedroom living room".
Last year, Xujiahui Street took the lead in Xuhui District to complete the full coverage of neighborhood committees along the street, and the neighborhood committees that used to "live in the community" and alleys moved to a wider range of streets.
"After the neighborhood committee goes to the block, how to let the block and the community share resources?" Chen Kuiyou, the head of the relevant department of Xujiahui Street, has repeatedly thought and brewed. Now, a new path is being explored: through the street council, a new model of neighborhood governance, so that the neighborhood shops and community residents can better build and co-govern.
In Chen Kuiyou's view, the party and mass service stations along the street are the best starting point. At present, the "four bedrooms and one living room" governance model has been innovated, integrating space and superimposing functions to provide residents and shops along the street. The convenience room provides residents with daily and emergency convenience services such as remote assistance, storage, first aid kits, self-study reading, emergency charging, printing, etc.; the care room is a variety of caring services such as knights and cleaners resting; the public welfare room carries out various public welfare activities such as public welfare bazaars, block co-construction, and volunteer services through the guidance of party building;
The Anxiety Room is a space for providing legal aid, conflict mediation, and psychological counseling, while the Council Hall is a diversified residents' meeting hall that integrates functions such as policy consultation, consultation and deliberation, and community autonomy.
Li Jie, a post-80s shopkeeper, has opened a hairdresser on Panyu Road for more than ten years, and has found a taste of "home" here, and is more willing to give back to the community. At first, he provided free haircuts for the elderly over 60 years old in the store from time to time, but later took the initiative to find the neighborhood committee and participate in the regular volunteer service activities carried out in the street, and normalized free haircuts.
"I understand the hard work of the surrounding white-collar workers. He Bingcai, the owner of a steamed bun shop born in the 70s, came to Shanghai from his hometown in Anhui Province to work hard, and he always complained that the young residents who came to buy breakfast were not eating well. Recently, he has been researching a convenient and nutritious breakfast, and the freshly made "Chinese hamburger" ingredients are fresh and nutritious, which can be eaten and changed the taste for white-collar workers.
There are also enterprises that actively contribute money and efforts, and cooperate with Xujiahui Foundation on projects such as "Huiai Jiati", public welfare sales, and the construction of live broadcast rooms in Xuhongbei Social Innovation Park.
Next, Xujiahui Street will use the Panyu Road Street Committee as a platform to form a "three lists" of demand list, resource list and project list block governance, and promote block plans such as block merchant alliance, safe and secure block environmental governance, and Panyu Road characteristic cultural brand. "While starting a business and developing a career, we can also give back to the community, help others, and build an urban governance community where everyone participates, everyone is responsible, everyone contributes, and everyone shares. ”