The times are moving forward in unpredictability, and science and technology are changing with each passing day. In this era of information explosion, traditional media are undergoing unprecedented impacts and tests.
In the midst of this information tide, the television industry has also entered a dilemma of audience loss.
A veteran TV fan friend shook his head helplessly and sighed, he sighed: "Today's TV shows really can't arouse my interest."
It's all the same content every day, and I'm so disappointed!"
Thinking of the old days, the friend couldn't help but miss the hosts he loved, and said, "I remember that in the past, we always followed our favorite hosts, but once they left, we lost the motivation to continue watching.
This friend's words reveal the grim reality and problems facing the current TV industry. As the heart and soul of variety shows, hosts are directly related to the vitality of the show.
However, in recent years, a wave of host resignations is sweeping the entire TV industry, and even spreading to the focus of people's attention across the country - CCTV.
On the once star-studded CCTV stage, well-known hosts left one after another, and their backs aroused the reluctance and regret of countless audiences.
For example, Zhou Tao, Dong Qing, Zhang Lei and other hosts, their popularity back then can be said to be known to everyone, and their departure undoubtedly brought a heavy blow to CCTV.
So, why did these once smash hits choose to leave CCTV? There is a lot of discussion in the outside world, some people speculate that it is due to personal reasons, and some people think that they have encountered a bottleneck in their career development.
However, what is even more sad is that with the departure of these hosts, the show they have done their best to host has also come to an end, which is undoubtedly a double loss.
Looking back on the past, CCTV's hosting lineup can be called full of talents. Looking back at the demeanor of Zhou Tao, Dong Qing and others in those years, how many people followed their footsteps with great admiration? They deeply touched every audience with their unique affinity, vitality and vigor.
However, now, these familiar figures have gradually disappeared from our sight, and the wave of hosts' resignation has become an indisputable fact, and the predicament of CCTV can also be seen.
If we want to trace the glory days of CCTV hosts, we need to rewind the time to the 80s of the 20th century. At that time, the host industry was all the rage across the country, and people's love and popularity for TV hosts reached its peak.
In that special era, on the night of Chinese New Year's Eve, the people of the whole country were eagerly awaiting the Spring Festival Gala created by China Central Television, referred to as the "Spring Festival Gala".
This program presents the unique charm of many hosts to the vast number of Chinese audiences like a bright lantern, thus attracting and gathering the attention of the whole society.
Looking back on the past and the present, I have to mention that year of great historical significance - 1983. The reason why that year's Spring Festival Gala is remembered is not only because of its wonderful program content, but more importantly, it created a new model - "live broadcast".
In order to ensure that the five-hour live broadcast program can be carried out smoothly, the program team decisively invited two cross talk performance artists Jiang Kun and Ma Ji to serve as hosts.
In fact, Jiang Kun and Ma Ji's hosting mission can be described as a critical order, and they are not professionally trained hosts. However, with their excellent on-the-spot adaptability and deep humorous performance skills, they successfully supported this super long live broadcast party.
Although there were various emergencies at the scene from time to time, they were always able to deal with them skillfully, with witty words, quoting classics, and winning warm applause from the audience with witty words.
Since then, CCTV hosts have gradually risen, opening a new era. They gradually became the center of attention on the television screen, winning the attention and affection of a national audience.
A few years later, the CCTV host officially led a new trend. Zhou Tao, Liu Fangfei, Dong Qing, Zhang Lei and a large number of outstanding cutting-edge hosts quickly became popular with their outstanding performances and became household TV stars.
Among them, Zhou Tao is undoubtedly the most dazzling star. Since joining CCTV in 1999, she has quickly won the love of the audience with her outstanding talent and people-friendly image.
The audience was full of praise for her vitality and vigor, and soon after, Zhou Tao shouldered a heavy responsibility and became the resident host of the Spring Festival Gala, and since then, she has been sitting firmly in the host seat of the Spring Festival Gala for 16 consecutive years, which can be called a record that is difficult to surpass.
Looking back on the past, those hosts who were once active on the stage of the Spring Festival Gala are undoubtedly indispensable. Their shining demeanor made the entire Spring Festival Gala full of vitality and vitality, and made the audience feel a different kind of joy and touch.
It is these hosts who have pushed the Spring Festival Gala, a national cultural feast, to the peak.
Zhang Lei, an outstanding representative of the Communication University of China, will inevitably encounter a low point in her life after experiencing a brilliant career.
And Venina, who is also from the school, has a completely different fate from Zhang Lei.
Zhang Lei was once a bright star. In 2006, with her outstanding talent and solid skills, she was successfully selected into the CCTV host lineup, and since then she has embarked on a bright star journey.
Subsequently, with her outstanding strength and superb hosting skills, Zhang Lei won an important opportunity to host "Happy China Tour", and joined hands with Dong Qing, a well-known host who has long been a household name, and the tacit cooperation between the two on the scene was perfect, which made the show's reputation soar and the ratings reached new highs.
However, although Zhang Lei's career is booming, she has never been able to stand on the stage of the coveted Spring Festival Gala. There is a lot of discussion about this from the outside world, and some people think that Zhang Lei is better at hosting well-planned customized programs, and it may be difficult to control live broadcast programs.
So, after 16 years of hard work at CCTV, Zhang Lei finally decided to leave this stage and devote herself to the challenging self-media industry. At that time, she was still serving as the host of "Happy City Pie", and this resignation caused widespread attention.
In order to find Zhang Lei's successor, CCTV finally selected Venina, who is a little similar to her, as the new host. Both graduated from the Communication University of China, and the audience had high hopes for Venina, expecting her to inherit and carry forward Zhang Lei's unique style.
However, Venina's performance after taking office was not satisfactory. As a Xinjiang girl, her Mandarin pronunciation has a slight accent, giving people the impression that her expression skills need to be improved.
In addition, due to the lack of practical experience, the ratings of the program continued to decline, and the audience's evaluation also showed a polarized trend.
In this way, the show, hosted by Venina, quickly fell into trouble, and she herself suffered a heavy blow. Soon after, Venina posted a message on social media, revealing that she had submitted her resignation and was about to leave for Singapore to continue her studies.
There is no doubt that this is a major loss for CCTV to once again face the loss of an outstanding potential host! Venina's departure, from a certain level, is a true portrayal of the failure to fully affirm the results of her work during her tenure.
The frequent resignation of CCTV hosts has undoubtedly caused continuous trauma to it. Taking the departure of a group of elite hosts such as Zhang Lei and Venina as an example, this has undoubtedly aggravated the serious crisis faced by CCTV in terms of successors.
In order to prevent problems before they happen, avoid losing top talents again, and prevent the recurrence of historical tragedies, CCTV took decisive action and resolutely promoted the comprehensive reform of the host selection mechanism.
First of all, CCTV actively adjusted its employment strategy and built a scientific and reasonable selection channel. In recent years, CCTV has held various selection competitions, actual combat assessments and other activities to comprehensively tap and reserve outstanding hosting talents.
We have witnessed the orderly replacement of "new and old" hosts many times, which just proves that CCTV is making unremitting efforts to build a strong host team.
Secondly, in the selection of the target group of the host, CCTV pays more attention to the development of the times and embraces multiculturalism. In the past, CCTV's hosts were mainly Han people, but in recent years, high-profile newcomers such as Nigmaiti and Sa Beining have come from ethnic minorities, and their participation has undoubtedly greatly improved the inclusiveness and diversity of CCTV's host lineup.
In addition, in order to cultivate new talents, CCTV has always been committed to bringing forth the new. For example, in recent years, the highly anticipated new generation of hosts Wang Bingbing, Sun Yumeng and Sun Yutong sisters, Zhu Xun, Kang Hui, Zhu Guangquan, etc., are all new stars that CCTV has vigorously supported recently, and they are sharpening themselves and showing their talents in major key programs.
Many online viewers have expressed their appreciation for CCTV's reform. An audience member left a message on social media: "Like other industries, the TV industry also needs to be constantly updated and injected with fresh blood and vitality.
Seeing CCTV's huge investment in discovering young hosts, I am full of expectations for the new host lineup of the upcoming Spring Festival Gala.
It is no exaggeration to say that the wave of host resignations has become a key opportunity to promote CCTV to accelerate the pace of reform. Through innovation, CCTV is making unremitting efforts to reshape the glory of the past and create a new chapter.