Recently, Jinxian County, Nanchang City, at the meeting of the Standing Committee of the County Party Committee, proposed to deeply implement the strategy of "cultural living county", dig deep into the cultural heritage of "Millennium Zhongling", and continue to sing the regional brand of "Yanshu's hometown and Jinxian writing". On the basis of the implementation of the strategy of "cultural county", how should Jinxian continue to promote the construction of a culturally strong county?
Focusing on the strategy of "cultural living county", the work measures are clarified
Culture is the soul of a city, the endogenous driving force for the unremitting development of a city, and an important embodiment of comprehensive competitiveness and an important support for economic and social development for a region.
Jiangxi has a long cultural context and a gathering of humanities, and has the reputation of "treasures of nature, outstanding people" since ancient times, and its long history and brilliant culture have endowed Jiangxi with a unique cultural temperament.
Jinxian County is a thousand-year-old county and a cultural county in Jiangxi, where Lidu Town, the "Wine Town", Wengang Town, the "Chinese Pen Capital", and Wenzhen Town, the "Four Rice Markets in the South of the Yangtze River", are all gathered here, with profound cultural heritage. In order to vigorously implement the strategy of "cultural living county" and strive to promote the construction of "cultural strong county", Jinxian has done a lot of work in recent years in the inheritance and development of pen culture, wine culture, fireworks culture and other aspects.
On March 25, Xu Qiang, secretary of the Jinxian County Party Committee, presided over a meeting of the Standing Committee of the County Party Committee, which proposed to deeply implement the strategy of "cultural living county", dig deep into the cultural heritage of "Millennium Zhongling", and continue to sing the regional brand of "Yanshu's hometown and Jinxian writing", so as to provide strong spiritual strength for striving to write a new chapter of Chinese-style modernization and Jinxian.
The reporter noticed that as early as July 2023, Xu Qiang said at the county's cultural work symposium that it is necessary to focus on the strategy of "cultural living county", do a good job in top-level design and development planning, clarify the development direction and work measures, and gradually advance item by item.
At the same time, it is also necessary to dig deep into the historical and cultural resources such as Jinxian's poetry culture, brush culture, and traditional villages, carefully cultivate the cultural industry, shape the city's image with culture, enhance the city's taste, enrich the city's heritage, and promote urban development, so as to further attract popularity and gather business opportunities, so that more people can come to Jinxian to "enjoy fireworks, drink fine wine, wave the pen, watch migratory birds, and enjoy life".
Combined with the advantages of cultural characteristics and resources, the development of cultural industries
The cultural industry undertakes the important function of optimizing the economic structure and meeting the diverse spiritual and cultural needs of the people, and is an effective force to realize the "double unity" of social and economic benefits. Jinxian has a long history, a gathering of humanities, and a profound cultural heritage, and has unique advantages in the development of cultural industries.
Wengang Town, Jinxian County, is the hometown of Yan Shu and Yan Jidao in the early Northern Song Dynasty, and the world calls them "Eryan", among them, Yan Shu is known as "the pioneer of the Song Dynasty". The essence of Chinese civilization displayed by the "Eryan" culture is an immortal monument in the long history of Chinese culture.
For a long time, Jinxian has built the "Eryan" culture as the first cultural brand in the county, and further promoted the research, inheritance and development of the "Eryan" culture. In 2023, Jinxian County will start the construction of the Yanshu Memorial Hall, and hold a series of publicity and promotion activities such as the "Yanshu Hometown Jinxian Writing" Spring Festival Cultural Festival, the 50th National Four Treasures of Scholars Expo "Yanshu Hometown Jinxian Writing" publicity and promotion, and the "Yanshu Hometown Jinxian Writing" into Wuhai Cultural Exchange.
"The pen is not even". When it comes to brushes, we have to mention the more than 1,600-year-old history of brush manufacturing in Jinxian, which is known as the "Chinese pen capital". In recent years, Wengang brushes have won many honors, and major breakthroughs have been made in the brand building of "Jinxian Wenbi", such as being selected into the fifth batch of national intangible cultural heritage lists, being approved as national geographical indication certification trademarks, being approved as a national intangible cultural heritage protection and productive demonstration base, and winning the top ten most popular regional consumer brands in Jiangxi......
Wengang thrives on the pen. According to public data, Wengang Town currently has more than 400 brush production enterprises, more than 2,000 brush workshops, and more than 100 modern pen industries, with products covering brushes, pens, oil brushes, makeup pens and other categories, and more than 22,000 people engaged in pen making and related stationery industries in the town, and 12,000 people doing business abroad, and the sales revenue of pen making and related stationery products will reach 8 billion yuan in 2023.
On March 15, Xu Qiang presided over the county's cultural industry development special meeting, he stressed that all relevant departments at all levels should conscientiously grasp the new trend of cultural undertakings and cultural industry development, in-depth implementation of the "cultural county" strategy, fully tap the resource endowment, and accelerate the high-quality development of the county's cultural industry.
At the same time, it is also necessary to combine the advantages of the county's cultural characteristic resources, carefully compile the county's high-quality development plan for the writing industry, actively cultivate new cultural productivity, and fully release the comprehensive efficiency of the high-quality development of the cultural industry.
To strengthen the integration of culture and tourism, further deployment is needed
The cultural industry and the tourism industry are inseparable. On April 11, Jiangxi held the sixth meeting of the leading group for the construction of a culturally strong province, which proposed to focus on promoting the high-quality development of the cultural industry, continuously stimulate the vitality of the development of cultural enterprises through deepening reforms, and deeply implement the cultural digitalization strategy.
For Jinxian, while the cultural industry is emerging, the cultural tourism market is also full of vitality.
On January 17, 2023, Wengang Town held the first Spring Festival Cultural Festival of "Yan Shu's Hometown and Jinxian Wenbi" by integrating the "Eryan" culture and brush culture. The event is a grand event to show the development achievements of Jinxian's writing industry and show the new style of Yanshu's hometown, which will help to condense the spiritual power of Jinxian to promote "culturally strong county" to a greater extent.
The story of Wengang Town is a microcosm of Jinxian's continuous optimization of the allocation of tourism resources and the enrichment of the supply chain of the cultural tourism market.
In recent years, relying on the cultural heritage of the thousand-year-old county, Jinxian has vigorously implemented the strategy of "cultural living county", and has implemented a number of major key projects such as the construction of Wengang Digital Cultural Industrial Park and the construction of national treasure Lidu Winery (Zhengjiashan) and cultural tourism experience facilities, enriching the supply of cultural and tourism products, creating high-quality routes, and adding strong impetus to the development of the county's cultural and tourism industry. According to public information, in 2023, Jinxian will carry out more than 30 cultural festivals such as the Farming Culture Festival and the Traditional Village Tourism Culture Festival, attracting a total of 760,000 people and driving consumption of 150 million yuan.
In the future, how to make the thousand-year-old culture of Guxian County rejuvenate in the integration of culture and tourism?
On January 4, Jinxian held a 2024 work retreat. As for the next step, Xu Qiang said that it is necessary to vigorously implement the strategy of cultural revitalization of the county, and continue to sing the Jinxian brand of "enjoying fireworks, drinking fine wine, waving the pen, watching migratory birds, and enjoying life".
In addition, at the special meeting on the development of the county's cultural industry, Xu Qiang said that it is necessary to dig deep into excellent cultural resources, vigorously carry out literary and artistic creation and theoretical research, carefully build boutique tourism routes, carefully launch a number of Jinxian boutique cultural image stores, cultivate new scenes and new formats of cultural tourism consumption, and constantly sing the regional brand of "Yan Shu's hometown and Jinxian writing".
Fu Liling, China Jiangxi News Network all-media reporter Du Yuwei/text
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