Original source: Odaily Planet Daily
Original author: Wenser
As the most rapidly growing L2 ecosystem in recent times, the Base Chain has given birth to high-quality social application protocols including Friend.tech and Farcaster, and now, a "bunny dress-up game" called Sofamon is expected to take over the first two and become the next "star player" in the Base Chain social ecosystem.
Below, Odaily will take you to understand what is the charm of Sofamon that has attracted so much attention?
Project Progress: The seed round has been completed, and the beta version has been launched
Previously, Sofamon officially announced that it has acquired a team from Polychain Capital, Seed Club Ventures, Inception Capital, as well as Celestia COO Nick White, former Coinbase engineer 0x Beans, and Divergence Ventures co-founder George Lambeth Although the specific amount has not been disclosed for the time being, it can be seen that the application of the social field is still favored by investors from different fields.
The soil ecology of Base has laid a very friendly and unlimited foundation for social applications, and the capital injection in the early stage provides the possibility for the product to continue to expand the gameplay and application ecology in the future, and the beta version of Sofamon has been launched, but an invitation code is still required to register for use.
Project positioning: new ways to play social emojis or new consumer apps?
Sofamon's official account profile describes itself as: "A new layer of social expression." (A new level of social expressions, which can also be understood as a new layer of social applications), at first glance it may seem like a fog, but combined with its specific gameplay, you can understand its meaning.
To put it simply, Sofamon is a "dress up game" where you can choose to do the following after registering an account:
- Personalize your avatar (i.e. make simple color and emoji settings for your "bunny" character)
- Click the wallet icon in the upper right corner to enter the Setting interface and link to the X platform account (that is, social account authentication is supported)
- Click on the wallet icon in the upper right corner to deposit Base Chain ETH (i.e., you need to prepare funds before shopping)
- Collect your first outfit (i.e. buy a variety of "cosmetic pieces" that are already available on the market and can be bought and sold at any time, but subject to a 6% transaction tax)
- Generate exclusive stickers (i.e. different decorations and bunny images will generate different stickers, which can be used in chat apps such as Telegram)
- By purchasing decorative parts and sharing them with corresponding stickers, you can earn Carrot points in a lottery to be eligible for the first purchase of the next set of decorative parts (such as the related decoration parts in the recent cooperation with Eigenlayer, which are cheaper to buy early and have more profit margins)
https://www.sofamon.xyz/
Different from Sofamon's self-positioning, including Eigenlayer and many people in the market position Sofamon as a "new consumer app", as Eigenlayer mentioned in the official announcement of the cooperation tweet: "one of the most popular new consumer apps onbase!" (One of the most popular new consumer apps on the base chain).
In a sense, Sofamon's current application is indeed somewhat similar to the centimeter show and QQ show in QQ, and it also has certain new consumption attributes (such as cultural consumption, spiritual consumption, creative consumption, etc.), so it is not an exaggeration to call it the "Web3 version of the centimeter show".
Not only that, the beta version of Sofamon is still not fully open, users need to enter an invitation code to enter the app to participate in various activities, and an invitation code can only invite 5 new users per day, so this setting makes it naturally have a certain social fission attribute, and the existence of leaderboards and invitation lists is also an excellent embodiment of high social value.
After all, Web3 social, "on the list" is a must for many "big brothers".
Project features: agreement income + creator economy + brand IP rent
Compared with the above introduction to the functional aspects of its application, the characteristics of Sofamon's project are more worth discussing, which can be summarized in the following 3 points:
First, Sofamon's deal in decorative components was able to generate agreement revenue for the project.
According to Dune's data panel, Sofamon's TVL is currently around $3 million, and the protocol revenue generated based on the transaction and purchase of decorative parts is about 2.9183 ETH (about $875,000), which is extremely impressive for a Web3 social project that has been online for less than 1 month.
Second, Sofamon's emoji dress up feature activates the creator economy to a certain extent.
Also according to the information in the Dune data panel, the current creator income of Sofamon is 89.24 ETH (about 267,000 US dollars), and the more decorative parts you buy, the more exclusive emojis you share, the more carrot points you can get, and then you have more opportunities to get the first refusal to buy the next set of decorative parts.
Thirdly, Sofamon's brand collaboration for decorative components laid the foundation for IP renting.
As the recent cooperation between Sofamon and Ethereum re-staking protocol Eigenlayer shows, the brand cooperation of decorative parts can not only bring new user traffic to partners (such as how much the increment of users stake/repledge assets in protocols such as Eigenlayer affects the probability of winning), but also bring a new asset issuance model to the Sofamon platform The number of unique users of Sofamon is only more than 2,400, but with the continuous expansion of the subsequent wealth creation effect and brand cooperation, the chain of "paying users - decorative parts - new brand cooperation - new assets - new users - external social platform users" is expected to be further opened.
brief summary
Of course, it's still too hasty to mention the timing of verifying the positive externalities of the Sofamon project, after all, the beta version of the project has been online for a short time, but one of the great advantages of social apps is its network effect, and if Sofamon can do the following things, it may not be far from the day when it will grow on a large scale.
Specific ideas include:
- Increase the use scenarios and platform channels of emojis;
- Expand the scope and specific form of follow-up brand cooperation;
- Tier and balance the benefits associated with meme creators and cosmetic part traders.
In the field of Web2, the QQ show once turned the tide for Tencent and helped the building to fall, while the centimeter show once found a new growth point for QQ, so that the post-00s fell in love with QQ again, and in the Web3 field, Sofamon may also be able to bring something different to the slightly dull social track, which we all look forward to.