Home fitness equipment has become a hot track to go overseas, how should Chinese companies seize the new opportunity of WalkingPad to go overseas in the North American market?
O1 home fitness equipment has become a hot track to go to sea.
Data shows that as early as 2022, the size of the global home fitness equipment market has reached $8.07 billion, in 2023, the size of this market has expanded to $11.6 billion, and this year, this number is expected to grow to $12.1 billion. In the next few years, the size of the global home fitness equipment market will continue to expand at a compound annual growth rate of 5.8%-8.3%.
图源：fortune business insights
Among them, the new indoor fitness equipment represented by the WalkingPad (walking mat) has maintained continuous explosive growth.
The peak of WalkingPad's sales on Amazon coincided with the peak of new COVID-19 additions in the United States (February and October 2022). Although the epidemic has ended, more and more consumers recognize the product advantages of WalkingPad compared with traditional treadmills, which in turn has formed a replacement effect for traditional treadmills.
Compact and portable design, easy to install and use, the advantages of quiet operation, intelligent control and multiple sports modes, these are the key to unlocking the growth of the home gym equipment market.
Source: Urevo
O2 How to market cross-border e-commerce in the new market of North America?
For most entrepreneurs, how to find blue ocean opportunities in a mature red ocean market is a headache. According to Grandviewresearch's public data, in terms of regional distribution, North America dominated the global fitness equipment market in 2022, accounting for more than 33% of global revenue. Due to the high base of obese and overweight people in North America, there is a large demand for fitness in the region.
As a breakthrough in home fitness equipment, how should Chinese companies seize the new opportunity of WalkingPad to go overseas in the North American market?
图源：Grandviewresearch
- Shopify brand self-built website platform
To put it simply, Shopify is equivalent to an e-commerce platform, similar to an Amazon store, but it can bind its own top-level domain name and have its own independent template for building a website. In the absence of special operations, you can't see me and I can't see you between stores, so that everyone's store is independent, but the platform does not provide any on-site traffic, formally everyone has an independent website, the fact is that everyone shares Shopify's platform services.
Taking the official website as an important window for brand display and product promotion is the choice of most home fitness equipment DTC Chinese enterprises going overseas. Capture the attention of potential customers in North America with a well-designed website interface and user experience. At the same time, brands can also improve the search ranking of their websites and further increase their exposure through SEO optimization, keyword promotion and other means.
- Amazon e-commerce platform
For sellers who want to sell on Amazon, it's crucial to understand its ground rules. First of all, registering a store and choosing the right site is the first step. Amazon has multiple sites, including North America, Europe, Japan, etc., and sellers should choose the right site for entry according to their products and market positioning.
Product selection is the key to Amazon store operations. Amazon focuses on products, not stores, so choosing the right product is half the battle. Sellers need to comprehensively consider factors such as the market prospect of the product, profit analysis, pricing strategy, repurchase rate, and logistics costs to choose competitive products for sale.
The listing page is an important platform to showcase your products and a key factor in attracting customers to place orders. Sellers need to improve the information on the listing page to ensure that customers can fully understand the features and advantages of the product, so as to increase the order rate.
Therefore, for Chinese sellers who have selected the North American region to dominate the global fitness equipment market, and have insight into the continuous growth trend of WalkingPad, they have already achieved half the success in the process of running a store on Amazon.
WalkingPad's ranking in Amazon keywords Source: Xingchen Cross-border
- Tiktok网红短视频营销
The brand has set up official accounts on major social media platforms, regularly publishes brand updates, product information and event information, and uses social media platforms to interact and communicate with consumers, attracting the attention of a large number of fans. In addition, through the cooperation of well-known bloggers, influencers, KOLs, etc., to promote products with their influence, brand exposure can be further enhanced.
Through the spread of social media, Urevo has successfully expanded the brand's reach and increased brand awareness. Shenzhen Yiledong Technology Co., Ltd. has created a treadmill-based Urevo home fitness equipment brand for overseas markets, and grandly launched WalkingPad as a fashionable fitness item for the North American market last year. On the Tiktok social media platform, with the account matrix of urevo_offical, urevo.homexercise, urevo.sports, etc., around different product types and different application scenarios, in just one year, for example, 193.6k views of popular videos were produced, contributing valuable marketing traffic to the sales of WalkingPad products.
Source: Urevo
- EDM Email Marketing
In recent years, with the rise of short video social media platforms such as TikTok, Instagram, and SnapChat, the status of social media marketing in digital marketing has gradually increased.
For decades, EDM marketing has always had the advantages of low cost, high return on investment, etc., and has a wide range of applications, and marketing purposes such as new promotion, evaluation, and VOC can be achieved through EDM. According to the 2023 Consumer Survey data of Constant Contact, an American EDM marketing company, 55% of American consumers said that email is their favorite way to stay up to date with a brand, far more than other methods such as text messaging and social media.
图源：Constant Contact
o3 "Shopify+Amazon+Email after-sales service", multilingual customer service is supported worldwide.
In the overseas market, Shenzhen Yiledong Technology Co., Ltd. currently mainly adopts the cross-border e-commerce channel of "Shopify + Amazon + email after-sales service", which is most commonly used by DTC Chinese enterprise brands to go overseas, and enhances brand exposure through Tiktok social media marketing.
On the Shopify platform, intelligent customer service can realize chat IM through AI real-time translation function, answer consumer questions, and provide shopping suggestions, thereby improving conversion rates and customer satisfaction.
On the Amazon platform, intelligent customer service needs to pay attention to product evaluation and consumer feedback, and solve problems in a timely manner through feedback methods such as internal messages to improve the reputation of the store.
In the email after-sales service, according to the needs of consumers, the intelligent customer service can generate a work order through the email, and present the email reply time in the form of an insight report. Provide professional after-sales service to enhance customer loyalty.
In short, in terms of the three most commonly used customer connection methods for cross-border e-commerce, Udesk's omni-channel intelligent customer service can easily achieve global customer management in China without fear of time zone differences, language barriers, and more.
图源：Constant Contact
With the goal of Chinese enterprises to manufacture overseas, products to go overseas, and brands to go overseas, Urevo Technology has helped Urevo seize the new opportunity of WalkingPad to go overseas in the North American market, win the trust of overseas consumers, enhance the brand image, and achieve successful growth of cross-border overseas in this round of home fitness equipment going overseas!
Trial Consultation: cb.s2.udesk.cn/register?wdbwangyi