Editor's note:
With the in-depth development of the "efficiency improvement year", the streets (towns) and departments of our county are based on reality, full of energy, and in accordance with the requirements of the "1+653" work system, from the aspects of investment promotion, project construction, rural revitalization, cultural and tourism development, people's livelihood and other aspects of pioneering and innovative, vigorously working hard, forming a wealth of work experience, and many advanced figures have emerged. In order to establish an image, shape a model, and create a working atmosphere that is big and fast, from now on, Pingyin County Financial Media Center will simultaneously open a column of "Improving Efficiency and Seeing Action" on the Pingyin WeChat public account and Aipingyin client to encourage and motivate the whole county to further strengthen their ideals and beliefs, and make new and greater contributions to the realization of the "six leaps" and the construction of modern Pingyin with more passion, higher morale and more pragmatic actions. Today's launch is "Hongfanchi Town: The most important spring benefit of the year, "striving for spring" and "catching spring" and starting again".
People are diligent and spring comes early, and the work is fruitful in autumn. Since the beginning of this year, Hongfanchi Town has taken the "efficiency improvement year" as the starting point, adhered to the principle of doing the first thing, taking the initiative to serve and integrate into the overall development of the county, and starting again with the high morale of reorganizing and starting again, seizing the opportunity to work hard, starting again from the spring, and striving to run on the broad journey of spring.
In the spring, the project construction "strives for spring" to speed up
Walking into the Creek Forest Flower B&B in Hongfanchi Town, a fresh and quiet atmosphere comes to your face. Every detail of every room is an endless interpretation of "shallow pleasure, overflowing fragrance". The first floor of the courtyard is full of flowers and shadows, elegant and quiet, and the floor-to-ceiling windows on the second floor can not only enjoy the water and the moon, but also make tea and drink, which is a good place for spring leisure and vacation.
"During the Qingming holiday, Hongfanchi Town Xilin Flower B&B was full every day, and Hongfan B&B received nearly 500 tourists, ushering in the first small peak of B&B popularity in 2024. Talking about the reception of the homestay during the Qingming holiday, Kong Linlin, deputy secretary of the Party Committee of Hongfanchi Town, was full of smiles.
With the rise of B&Bs, the spring of Dinglan gradually became lively. The original Dingquan B&B relied on its fresh and elegant courtyard style to welcome a group of tenants who moved in, and the newly built B&B cluster looked even more hopeful. "More than 30 sets of B&B courtyards and more than 4,000 square meters of tourism conference service center built on the original basis have begun to take shape, which has expanded Dingquan Village from a single B&B accommodation business to comprehensive activities such as conference services, business reception, and wedding undertakings, and has also made it a vision of becoming a rural tour complex integrating characteristic B&B, spring water recreation, agricultural research, and leisure mountaineering. Jin Dongdong, general manager of the state-owned company in Hong Fanchi Town, told reporters.
Nowadays, Hongfanchi Town has transformed the advantages of springs, lakes, ancient villages, bamboo forests and other advantages into characteristic homestay development resources, and the homestay project has added new momentum and vitality to the high-quality development of rural tourism, while also allowing Hongfanchi Town to run a "new track" in the development of rural revitalization.
In the new track, the development of characteristic agricultural and sideline products has also become a beautiful landscape. First of all, the southern part of the town planted sweet potatoes and longevity peaches to build a 2,000-acre sour jujube planting base, the eastern part of the development of cherries, apples and millet grains, the central and northern development of kiwifruit, hazelnuts, yellow peach picking, continue to deepen and strengthen the deep processing of the agricultural industry chain, step up the implementation of organic sweet potato deep processing projects, and transform agricultural products into freeze-dried French fries, sweet potatoes and other snacks, so as to improve the yield of sweet potatoes per 10,000 mu in the town. Secondly, revitalize the Dingquan Cultural and Tourism Products Exhibition and Sales Center, equipped with processing equipment such as jujube buds and tea soup, create a platform for the display and sale of high value-added agricultural products, and expand the "trunk" economy...... At the same time, through the agricultural products exhibition and sales center, an integrated chain of "production and marketing" has been formed, turning "fighting alone" into "group heating", sharing the "cheats" of increasing income, and the road of rural revitalization in Hongfanchi Town is getting wider and wider.
In the spring, the cultural tourism industry is "spring" and rains
At present, the B&B in Hongfanchi Town has completed the change from fighting alone to "stringing beads into a chain", enriching the cultural and tourism industry at the same time, it also moistens the fertile soil of all-for-one tourism like spring breeze and rain, so that the spring water town slowly sprouts in the spring, blooms full of flowers, and is full of vitality.
During the past Qingming Festival holiday, Hongfanchi Town successfully opened the "people from the crowd" mode, receiving a total of 20,000 tourists. The well-planned one-day and multi-day tours such as entertaining parent-child interactive projects, unique labor practices, red research and study tours of Qin Peilun's former residence, and visits to the historical and cultural exhibition halls in Shenxing are deeply loved by tourists. During the Qingming holiday alone, it received more than 10 special research teams such as "Let's Go Dad", serving nearly 1,000 tourists.
Rich and colorful cultural and tourism activities, continuously optimized tourism services, obvious advantages of rural tourism, and one-stop all-inclusive food, housing, transportation, travel, shopping and entertainment experience are all unforgettable. Kong Linlin, deputy secretary of the Party Committee of Hongfanchi Town, said: "Tourists who came to Hongfan used to travel in Hongfan and went to Pingyin or Dongping to stay and eat, but with the improvement of the town's cultural and tourism infrastructure, more and more people have lived here, realizing the transformation from playing to eating, living, traveling, traveling, entertainment and shopping." ”
In Nanya Ancient Village, the construction of a research and training base project is gradually coming to an end. For this research base jointly built with Oriental Education Group, Hongfanchi Town is also full of plans. After the base is completed and put into use, the town can not only receive more research teams, but also better connect with universities and art schools, expand the scope of business, and truly become the "back garden" of the research base, undertaking more calligraphy and painting training, extracurricular teaching for young children, ancient village research and other activities, attracting countless friends and children.
"Oriental Education Group can bring us customers, we are responsible for formulating research and tourism routes, they have customers, we have resources, it can be said that it is a strong combination. Jin Dongdong, general manager of the state-owned company in Hongfanchi Town, said, "We are ready to receive a large number of tourists through well-planned research courses such as the red study of Qin Peilun's former residence, the visit to the Yushenxing Historical and Cultural Exhibition Hall, the immersive experience of Nanya Ancient Village, a traditional Chinese ancient village, and the search for spring traces." ”
In order to innovate and change, Hongfanchi Town took the initiative to cooperate closely with the Rural Revitalization Research Center of Shandong University, focusing on cultural tourism and health care, and actively planned the Quanrun Hongfan Health and Wellness Town project, including four functional areas, including leisure and health care service area, cultural tourism and business area, Huimin resettlement area and Langxi River leisure and health care theme road, and planned to strive for EOD project pilot. This is an innovative breakthrough in the planning project of Hongfanchi Town, and it is a new interpretation of responsibility.
In the bright spring, party members and cadres "catch spring" to seek change
Since the beginning of this year, Hongfanchi Town has continued to carry out a series of activities relying on the "Qingyan Lecture Hall", and the cadres of the organs have shown their skills and demeanor by going to the podium to talk about business, shooting videos and other forms of promotion, and staged a "two-way rush" between youth and Qingshan, so that Hongfanchi Town, a remote town, "lived".
The "green geese" are flying, stirring up a pool of spring water in the town. In the theme activity of "What should I do in the year of efficiency improvement", the young cadres of the town stepped onto the podium, focused on the daily work of the department, combined with personal reality, and carried out business training, skill teaching, achievement display, work report and other content, from point to point, exchange and improve. In the special activity of "Cultural Tourism Promotion Conference", young cadres showed their skills and became cultural tourism promotion officers, writing articles, shooting videos, talking about Hong Fan, exploring the beauty of Hong Fan, and showing the intoxicating spring scene......
Starting from the "00", the party members and cadres of Hongfanchi Town worked hard to show their skills offstage, preached and showed their style on the stage, and the "green geese" competed to dig out outstanding young cadres with skills.
At the right time for party members and cadres to "catch up with spring" and seek change, Hongfanchi Town actively does a good job in service work, carefully plans special courses such as "the secretary speaks to the secretary", "party members speak to the masses" and "revitalization in the live broadcast room", and continues to deepen the teaching mode of "main position + on-site teaching point", fully excavates various resources such as the former residence of Qin Peilun martyrs, Nanya research base, and e-commerce live broadcast center in the jurisdiction, builds 8 distinctive teaching bases, and continuously increases the "intensity" of party member education and training , improve the effectiveness of party member education, and enhance the basic skills of cadres and officials to start a business.
In the spring, we will write a new chapter with hard work. In the next step, Hongfanchi Town will continue to take the "Efficiency Improvement Year" as the general traction, strive to build a leading enterprise project in Hongfanchi Town, focus on characteristic agriculture, do a good job in rural revitalization, innovate the deep integration of agriculture, culture and tourism, and further launch the Hongfan cultural tourism brand.