Elementary school students lost their homework and posed for photos, and tens of millions of Internet celebrities were banned
In today's short video era, many people have become "Internet celebrities" by relying on their fairy appearance, devil figure, profound knowledge and excellent talents. To be honest, I admire it, after all, people really have the ability and dare to perform, and they deserve to be popular and have fans. However, under the logic of today's powerful back-end algorithms, some people's pursuit of "everything is inferior, only the traffic is high" seems to have become the "employment guide" of new media.
In February this year, a blogger living in France posted a video in which he actually picked up the winter vacation homework of a first-grade elementary school student in a hotel in Paris and shouted "Qin Lang from the eighth class of the first grade" in the air.
Then he returned to China to deliver homework, and the child's uncle appeared to thank the "well-wishers", such a coincidence and drama attracted a large wave of people's attention and discussion. Unexpectedly, after almost two months, the incident ushered in an "ultimate reversal" finale. On April 13, the Hangzhou police issued a notice: The whole incident was a script planned and fabricated by the blogger "Mao Cup" and his colleagues, and administrative penalties have been imposed on the two and their companies.
Due to the spread of the whole incident, the Internet celebrity blogger had to apologize according to the requirements of the police, and "Mao Cup" himself has also released a video to apologize.
"Yellow journalism" fools the attention of the masses
It was supposed to be a farce, and it ended absurdly. But what I didn't expect was that when I opened the comment area, there were many messages that felt that it was a big fuss: "Is there any harm in forging a homework", "I'm more curious about what bad impact it causes", in fact, for these questions, the answer is given in the apology video of "Cat Cup": it disrupts the network order, occupies a lot of public resources, and pollutes the network environment. A blogger with more than 30 million fans on the whole network, every word she says can spread quickly on the Internet, and any of her behaviors may trigger imitation by the whole network.
When there are more and more fake things, people will not be able to distinguish what is true, when there are more and more sensational things, people will be immersed in the false prosperity of entertainment to death and cannot extricate themselves, when there are more and more hot spots made up, "new yellow news" will occupy everyone's social media, and the things that really need attention will be drowned in invisible corners, and the so-called "yellow news" has been flooded unconsciously under the temptation of traffic interests.
Someone has summed up the characteristics of the new era of yellow journalism: the headlines are yellow and bold, and the content is insignificant. And the bottom line of "yellow journalism" driven by interests is getting lower and lower, entertaining the public, and turning into fooling the public. There is an even more terrifying phenomenon: those who work hard now are accused by netizens of "not working hard enough", and those who make up and lie may make a lot of money.
"Reader Girl" old film new blog sympathy
In March this year, Gao Junyu, the "dot reader girl", was revealed to have a rare brain cancer, and her parents posted the process of fighting the disease on her account. Because he filmed the smash hit "Learning Artifact" advertisement when he was a child, he was well known to the majority of netizens. At that time, after the incident was exposed, it earned everyone's tears and sympathy.
And unexpectedly, you think she is in the ICU, but in fact she joined the MCN. After the popularity became higher and higher, netizens gradually discovered from the video that the image of last summer was disguised as "present continuous tense" to tell the story. Subsequently, People's Daily Online also commented on the incident: You can't challenge public order and good customs for personal gain.
False traffic is a kind of "involution" that deviates
Both things have gone through a highly similar process: they accidentally appeared on the hot search, were questioned by netizens, were named by the central media, the parties came out to respond, and the heat dissipated. Looking back, I used to have so many true feelings thrown into it, and finally found that trust became a joke, and enthusiasm became someone else's bargaining chip.
The central media's evaluation of the two things has the same statement: Bo traffic cannot have no bottom line, and it cannot challenge public order and good customs. Although these two things have "fictional" elements, fortunately, there is no fraud involving money or cutting leeks, just content operations for the purpose of "Bo traffic". However, not hesitating to make up stories for the sake of public attention will not only promote the vulgarization of all kinds of videos, but also easily make the online environment miserable and even disrupt social order.
It is not advisable to rub the eyeballs and traffic
If you want to become an "Internet celebrity", it is not a thing to deny, but the most important thing is to pay attention to ways and means, and only when the law and morality allow. People with good looks and figures, knowledge and talent who want to be Internet celebrities may have some congenital conditions, but if they don't have these conditions, they can also work hard to improve themselves.
Internet celebrities who only want to become popular by spoofing vulgar and fake posing methods will be popular for a while, but they will not be popular for a long time. And the Internet celebrities who rub traffic for the eyeballs are not only trampling on moral standards, but also repeatedly testing on the edge of violating the law. Therefore, it is recommended that friends who have this idea should go directly to the right path, once the road is accidentally crooked, it is one thing for the account to be banned and banned, and it is not good to be sent in to accept legal sanctions.
Inside the lens, press the shutter, please think twice
Nowadays, in the era of social media with "photographers" per capita, we all have the urge to retain the wonderful and share the beautiful, but no matter how much we shoot, we can't base the freeze-frame on affecting the natural ecology, interfering with the normal order, and affecting the lives of others. It has happened that some tourists have seriously affected the traffic order and even caused accidents in order to pose and check in on the Internet celebrity highway. There is a saying, there is civilization in the lens, please think twice when you press the shutter. It is the responsibility of each of us to keep the "lens civilization" in the traffic era.
Source: First Scene