On April 17, the first African flower brand incubated in the free trade Yuhua block - Xiyue Flowers, the country's first brand joint venture store was officially opened in Changsha, and later, consumers can not only buy fresh cut flowers from Kenya, Africa on the spot, but also buy rose fragrances, essential oils and other flower peripheral products from Africa in the "Livehouse" store in the Xiangjiang Middle Road business district.
In 2023, the Free Trade Yuhua Block will be introduced to Hunan Xiyue International Trade Co., Ltd., which will be registered in the China-Africa Economic and Trade Cooperation Promotion Innovation Demonstration Park. As an important supplier of fresh cut flowers in Africa, Xiyue Flowers has carried out in-depth cooperation with 7 farms in Kenya, imported roses, daffodils, delphinids, hydrangeas and other flowers, with more than 550 varieties of roses alone, with an average monthly sales of 100,000 branches, covering 14 large and medium-sized cities such as Beijing and Shanghai, and exported to Russia, Australia and other countries. In order to let African flowers float all the way to "Hunan", the free trade Yuhua block has set up a special area to display and sell African flowers in the Kenya Pavilion of the Permanent Pavilion of the China-Africa Economic and Trade Expo, which has attracted the attention of many buyers.
"In the past, Xiyue flowers were mainly used in general trade, and African flowers were quickly sent to all parts of the country after being cleared through the 'green channel' at the airport. According to Huang Zinan, the person in charge of Xiyue Flowers, African flowers have large buds, long flowering period, good development, and many popular products, and have strong product advantages. "The establishment of offline stores is to extend the trade industry chain and make the African flower market bigger and better, and our joint venture cooperation with "LiveHouse" is a win-win situation, with the help of their "night economy" and "tide economy" traffic, quickly enhance the brand awareness and communication of African flowers. With the increasing popularity of the "flower appreciation economy" and "beautiful economy", African flowers from the free trade Yuhua block are superimposing the advantages of the Internet celebrity Changsha, further expanding the influence of "African good things", and turning high appearance into trade value.
"In addition to flowers, we have also launched joint venture products such as 'African Flower Birthday Gifts' and 'African Flower Souvenirs' together with "Hibiki Livehouse", extending the consumer goods category of African flowers. Huang Zinan told Huahua. At the same time, 24-hour flower vending machines will be placed around the store in the near future, so that consumers can self-take flowers and enjoy flowers at any time, helping African flowers to become more popular in Changsha.
It is reported that in 2023, the import and export volume of the free trade Yuhua block will be 11.4 billion yuan, of which 5 billion yuan will be traded with Africa, a year-on-year increase of 60%. In January this year, in order to improve the convenience of international logistics and transportation of time-sensitive products such as flowers and avocados, the Free Trade Yuhua Management Committee signed a cooperation agreement with China Southern Air Logistics Co., Ltd. to reach a strategic cooperation on the belly warehouse of passenger routes in Nairobi, Kenya and the one-stop delivery of domestic routes, so as to help enterprises reduce costs and increase efficiency. In the next step, the free trade Yuhua block will gather the greatest synergy to jointly provide policy guidance, innovation support and factor guarantee for block enterprises to become bigger and stronger!
Source丨Reporter Chen Jing of the District Rong Media Center Correspondent Qin Hongzao
Editor-in-charge丨Tang Jie Editor丨Fu Yamei
Deputy Editor-in-Chief on Duty丨Li Lei
Editor-in-Chief丨Xiong Qiyu
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