The peak consumption season of "Golden Three, Silver and Fourth" has arrived, and the pickup truck market has also ushered in spring.
According to the latest wholesale sales data of the Automobile Market Research Branch of the China Automobile Dealers Association, the total sales volume of domestic pickup truck manufacturers in March was 51,000 units, up 6.3% year-on-year, and 54.5% compared with 33,000 units in February.
Data source: Passenger Association Tabulation: Pickup Intelligence Agency PIA
Judging from the detailed data, the total sales of pickup truck manufacturers in March this year were at the mid-to-high level of the same period in the past five years, second only to 56,000 units in 2021 and 55,000 units in 2022.
Similarly, the data shows that in the first quarter of this year, the total sales of pickup truck manufacturers reached 128,000 units, an increase of 5.8% year-on-year, and compared with the data of the same period in the past five years, it is still at a relatively high level. Looking ahead to the full year, this is a good start.
In this sense, the pickup market in the first quarter of this year showed a steady development trend. In particular, the gradual recovery of the market in March brought a bright color and positive signal to the previously slightly sluggish market environment. However, considering that this year's Spring Festival falls in February, this rebound in the market is also expected. The specific trend of the pickup truck market in the future needs to pay further attention to the sales performance in the second quarter.
Data source: Passenger Association Tabulation: Pickup Intelligence Agency PIA
Specific to the sales of different pickup truck manufacturers in March, Great Wall Motors still maintained the champion position, its sales in March were 17,569 units, although it declined from the same period last year, but it rose 68% month-on-month, with a market share of more than 30%, which is worthy of its title of leader in the pickup truck market.
Jiangling Motors won the second place in sales this month, with sales of 6,947 units, up 34.9% year-on-year. As one of the "top three" in the pickup truck market, Jiangling Motors' sales in January ~ February this year were not satisfactory, and even squeezed to the 5th place on the list, this month it returned to the runner-up with the highest month-on-month increase of 108.6%, which can be regarded as a "shame". It is worth mentioning that on March 9, Jiangling Motors launched the Jiangling Avenue Extreme Cold Edition for users in the extremely cold areas in the north, and with the release of the new car, its follow-up market performance is worth looking forward to.
JAC's third place in sales this month was re-elevated, with sales of 5,248 units, up 8.4% year-on-year and 38% month-on-month. Changan Automobile, SAIC Maxus, and Beiqi Foton, which ranked fourth to sixth, all increased by more than 90% year-on-year, and performed the best among the top 10 companies.
Data source: Passenger Association Tabulation: Pickup Intelligence Agency PIA
Similarly, in the top 10 sales list in January ~ March this year, we have also seen some manufacturers that are growing rapidly. In fact, in the first quarter of this year, in addition to the perennial champion of Great Wall Motors, the biggest winner is Changan Automobile, which with 15,059 sales, all the way from the end of the list in the same period last year to the runner-up, a year-on-year increase of 127.1%.
In the first quarter of this year, Changan Automobile's first extended-range pickup truck model, Changan Hunter, officially began to be delivered. As the world's first extended-range pickup truck, the launch of the car has made up for the gap in this domestic market segment to a certain extent. Although the extended-range pickup truck is not the mainstream at present, its good market feedback also reflects a certain market recognition and development potential.
Data source: Passenger Association Tabulation: Pickup Intelligence Agency PIA
At the beginning of March, the State Council issued the "Action Plan for Promoting Large-scale Equipment Renewal and Consumer Goods Trade-in", which mentioned that it is necessary to increase policy support, smooth circulation blockages, and promote automobile cascade consumption and renewal consumption. In this policy context, it is expected that more policies conducive to the development of the pickup truck market will be introduced in the future, so as to further release the consumption potential of the pickup market and stabilize market expectations.
At the same time, according to official sources, a series of new pickup truck models such as Shanhai Cannon PHEV, JAC Hantu EV, and Radar Horizon will also be officially launched to the market in the near future, which undoubtedly injects new vitality and expectations into the pickup truck market in the second quarter.
In the future, PIA will continue to pay attention to the latest pickup truck sales data and bring you multi-dimensional analysis reports.