As the only "International Grape and Wine City" in Asia, Yantai has a history of 132 years of wine production and has always been the mainstay of wine producing areas across the country.
On the 17th, Yantai held a press conference on the high-quality development of the wine industry chain at the Keya Brandy Winery in Liulin River Valley, Huangbohai New Area. Yu Yongxin, chairman of the Chinese People's Political Consultative Conference and head of the wine industry chain, introduced the achievements of the construction of Yantai's wine industry chain, and deployed the "task book" and "roadmap" for the wine industry chain to advance to a higher level this year.
The chairman of the Chinese People's Political Consultative Conference (CPPCC) personally served as the "chain chief", and Yantai's attention to the wine industry is self-evident. Since serving as the chain leader in 2022, Yu Yongxin has personally led the team to carry out the promotion of the production area, and in 2023, he will go to Hainan to promote 11 activities in 3 days, visit Europe in 9 days, 3 countries and 8 cities and 32 official docking, and in March this year, he led the team to participate in 10 activities in 3 days at the National Sugar and Wine Fair, leading the battle to speak for the Yantai wine platform.
Yantai is cohesively improving the quality and efficiency of the development of the wine industry chain with the "chain length system" method, and polishing this purple business card that belongs to the city.
The venue for the press conference was the "Head Goose" area
The location of the press conference is meaningful.
As we all know, Yantai has become the wine producing area with the longest history, the best quality, the largest scale, the best efficiency and the most complete industrial chain in China, forming the "three major areas" layout of Penglai "One Belt and Three Valleys", Liulin River Valley in Huangbohai New Area, and Laishan Pula Valley.
Since last year, the press conference on the high-quality development of the wine industry chain has been held in Penglaiqiu Valley, which is the core plate in the development layout of the "One Belt and Three Valleys" wine industry in Penglai District. This year's choice to be carried out at Keya Brandy Winery originates from the Liulin River Valley and from Changyu. Shenhaijun noticed that Changyu Castel Winery, Keya Brandy Winery, Tinlot Winery and Changyu Wine City Production Center are all located here.
As the "owner" of Keya Winery, Zhang Baochun, the only double master in the Chinese wine industry, Chinese winemaker and chief master of Chinese brandy, also stood on the press table to share the fragrance of brandy with media reporters.
Press conference on the high-quality development of the wine industry chain "In 2023, Yantai will focus on building three sub-production areas, Penglai will successfully create the 'China Coastal Wine Demonstration Zone', and the demonstration and driving role of Qiu Valley will become increasingly prominent. The development of the Liulin River Valley accelerated, and it was awarded the 'Brandy Capital of China', and China's first collectible winery, Dinlot, was officially opened. Pula Valley has taken a new step in industrial revitalization, established a science and technology innovation center, and established a technology innovation alliance. The leading role of innovation of chain owners is more prominent. Yu Yongxin, chairman of the Yantai CPPCC and head of the wine industry chain, said at the press conference that the leading role of "head goose" has achieved a new breakthrough.
The profits of Yantai production area account for half of the country
In 2023, the pace of high-quality development of Yantai's wine industry will be more stable, and the "purple picture scroll" of "Yantai, Let the World Get Drunk" will slowly unfold on the coast of the Yellow and Bohai Seas. On April 13, as the first working meeting of 16 key industrial chains -
The 2024 high-quality development work conference of the wine industry chain pointed out the direction and path for the development of the city's wine industry. Four days later, a press conference was held in the Liulin River Valley, at which the report card for 2023 was released: in 2023, the output of wine enterprises in Yantai will be 63,000 kiloliters, accounting for 44% of the national proportion in 2022, and the main business income of Yantai production area will be 2.66 billion yuan, an increase of 8%, and the profit will increase significantly, accounting for half of the country. The leading role of leading enterprises has become more prominent, Changyu's revenue has made new breakthroughs, COFCO Great Wall and Weilong have stabilized their basic market, 60% of the boutique wineries have increased their income, and Yantai has won more than 160 internationally renowned awards, ranking among the best in China. The brand value of "Yantai Wine" exceeded 86 billion yuan, ranking first in the industry for seven consecutive years.
"We have just released our annual report, and in 2023, our revenue increased by 11.89% year-on-year and net profit increased by 24.2%, which can be regarded as a good year. Our own experience is that the more difficult the year, the more we must rely on continuous innovation, and opportunities also come from continuous innovation. Sun Jian, general manager of Changyu Co., Ltd., said.
The "12345" strategy recreates new advantages
2024 is the first year for Yantai to enter a new journey of trillions of yuan, and it is also an important year for the wine industry chain to stabilize the foundation, strengthen the brand, seek breakthroughs, and open a new situation.
"The wine industry chain will vigorously promote the overall strategy of '12345', be determined to innovate and continue to struggle, and recreate the new advantages of Yantai International Wine City. Yu Yongxin said at the press conference.
What is the overall strategy of "12345"?
"1" is the integration of industry and city, and strives to realize the comprehensive display of Yantai wine in the whole region. "With Binhai Plaza and No. 56 Avenida as the core nodes, Chaoyang Street, Changyu Wine Culture Museum and other characteristic resources will be strung together into a chain to form a new hot spot that drives urban consumption and gathers popularity, and builds a wine all-for-one exhibition center with Zhifu District as the core. Jiang Yingsong, director of Yantai Grape and Wine Industry Development Service Center, said at the meeting.
"2" is to cultivate the industry, develop and expand more than 200 wine production enterprises and more than 250 industrial chain supporting enterprises "two strings" of market entities;
"3" is to highlight the production area and strengthen the leading role of the three key sub-production areas of Penglai "One Belt and Three Valleys", Liulin River Valley of Huangbohai New Area, and Laishan Pula Valley;
"4" is to grasp the key and promote the implementation of the four work measures of "consolidating the foundation, raising the leader, strengthening the industry, and strengthening the atmosphere";
"5" is to coordinate resources and gather five levels of resource elements of "government, industry, intelligence, finance and use" to ensure industrial development.
Guided by this strategy, Yantai will focus on the brand, industry empowerment and product sales of the production area, and strive to achieve further improvement of industry influence, new wine quality productivity and market competitiveness.
"The detailed rules for the implementation of the special fund for the development of the wine industry, which were officially issued in March this year, support 15 directions from 6 aspects: base construction and protection, industrial integration and growth, production area promotion and marketing, talent training and innovation, financial support and linkage, basic work and security. Industrial projects can receive a maximum subsidy of 3 million yuan!" At the meeting, Qin Liyan, deputy director of the Yantai Municipal Bureau of Commerce, interpreted the implementation rules and policies of the special fund for the development of the wine industry in 2024, which has just been officially issued.
Setting off a "purple whirlwind" in Europe
Europe is the source of international brands, the gathering place of top wines, and the main wine producing area and market in the world. With the rapid rise of Yantai production area, the two production areas resonated at the same frequency, and carried out exchanges and cooperation in a wider range.
Paulo Roca Blasco, Director General of the International Organization of Vine and Wine (OIV), said in his speech at the 13th Yantai International Wine Fair held last year: "The 12th International Wine Expo held in Yantai has been a great success, and OIV has experienced the improvement of its development speed, professionalism and brand influence, and felt the significant role of this in Yantai wine region and even the Chinese wine industry. ”
At the end of last year, Yantai wine industry chain group visited Europe, 3 countries, 8 cities and 32 activities in 9 days, docking with the world's three authoritative wine organizations and internationally renowned wine producing areas, and setting off a "purple whirlwind" of Chinese wine in Europe: signed the latest cooperation agreement with OIV, Yantai became a founding member of the "International Alliance of Grape and Wine Cities" for the 100th anniversary of OIV; Peining Guide and other internationally renowned evaluation institutions have maintained close contacts, and the level of cooperation has become increasingly deep......
In March this year, Yantai was once again awarded the title of "the world's most emerging and most potential wine tourism destination" at the first Global Wine Tourism Summit held in Uruguay, and was awarded the qualification to host the second Global Wine Tourism Summit in 2025.
This is the first time in the history of Yantai wine producing area to host the global summit of the Wine International, which will greatly enhance the international influence of Yantai Wine City.
The advantages of history, terroir, and mechanism have created the advantages of quality.
Recently, the results of the 2024 London Spirits Competition were announced, and all 4 brandies selected by Keya won the Gold Award. Among them, the Coya Brandy Barrel 15 Years XO not only won the Gold Award with high scores, but also won the 'Brandy of the Year' and 'Best Regional Brandy' at the same time. Zhang Baochun said. It is reported that in the past three years, Yantai production area has won a total of 505 awards in well-known competitions at home and abroad.
"On May 3 this year, Yantai Wine Industry Chain will hold a red wine release event in France to commemorate the 60th anniversary of the establishment of diplomatic relations between China and France, using wine as a medium to promote Yantai's city brand and enhance the world's understanding and recognition of China's local culture represented by Yantai wine culture. Gong Haitao, deputy minister in charge of daily work of the Propaganda Department of the Yantai Municipal Committee of the Communist Party of China and director of the Municipal Information Office, revealed another blockbuster activity of the Yantai wine industry chain at the end of the press conference.
YMG all-media reporter Sun Changbo correspondent He Dandan
Editor-in-charge: Wang Xiuqi