As a renovated and protected block of Bingang Commercial Center in Hongkou District, "Jinchao Lane 8", which is popular among residents, has recently joined the New Alliance of Performing Arts on North Sichuan Road. Cui Yiyi, Senior Marketing Director of Chongbang Group, said: "We must inherit the past, embrace the present and open up the future. ”
"When cities connect with people, emotions are the most touching. Cui Yiyi introduced that since the opening of Lane 8 in 2021, it has attracted much attention. At that time, Li Qiang, the former secretary of the Shanghai Municipal Party Committee, visited Lane 8 of Jinchao and put forward higher requirements for the protection and renewal of old buildings in urban renewal.
It is understood that since its opening, Lane 8 has cooperated with the Shanghai International Arts Festival to launch the Shanghai Style Art Season. By inviting more than 20 global artists to participate in the art exhibition combined with the urban space, Lane 8 of Jinchao will promote the alley culture to more media, showing the world the style of Shanghai's Shanghai-style culture and the old buildings of Shikumen alleys.
"The integration of the old and the new is the focus of today's tide 8 lanes. Cui Yiyi said that Lane 8 of Jinchao tells the story of Shikumen Lane architecture with history, culture and art as the axis, interprets Shanghai-style culture with modern trends, injects vitality and youthful atmosphere, and establishes emotional connection with urban people through art festivals, music performances, street dance performances and film screenings, showing the sincere urban temperature. "Lane 8 inherits and develops Shanghai-style culture in a unique way, bringing old buildings to life in the context of today's trends, and helping the younger generation find their own cultural roots. ”
As the birthplace of Shanghai-style culture, the source of advanced culture, and the gathering place of cultural celebrities, Hongkou has cultural resources endowed by history. Jinchao Lane 8 in Hongkou is also part of the Hongkou Cultural Road. "Along North Sichuan Road, people can relax in Lu Xun Park, nourish their souls in Neishan Bookstore, and watch exhibitions and drink coffee in Jinchao 8 Lane, where they can experience the collision of ancient and modern cultures. ”
Cui Yiyi said that as the first batch of members to join the North Sichuan Road Performing Arts Alliance, Lane 8 is expected to link up with other member institutions of the North Sichuan Road Performing Arts New Alliance to cross borders in different fields and integrate in publicity channels to attract more partners to settle in North Sichuan Road.
It is reported that the Bingang Commercial Center invested, planned and developed by Chongbang Group is located at the junction of North Sichuan Road and Haining Road, Hongkou District, Shanghai, about 600 meters away from Suzhou Creek and about 1,000 meters away from Huangpu River, with a total construction area of 290,000 square meters, including about 110,000 square meters of new commercial facilities, 100,000 square meters of super high-rise office buildings and 15,000 meters of old buildings.
The 15,000-square-meter old building is distributed in 60 two-storey shikumen houses and 8 independent buildings in 8 lanes. After the renovation, one of the independent buildings will be used for the Hongkou District History and Culture Exhibition Hall, three of the adjacent new buildings of about 12,000 square meters will be used for the Shanghai Literature Museum, and the remaining 11,000 square meters of old houses will be used for commercial purposes.
"Urban renewal is the focus of Shanghai's development. Injecting 'today's tide' into old buildings and old communities is one of the key directions of urban construction, and it is also the goal of Chongbang Group's development. Cui Yiyi said.