According to the data of Cheqq.com, a leading domestic defective automobile product information collection platform, a total of 32,334 valid complaints about domestic cars were accepted in the first quarter of 2024, and the data of the Passenger Association showed that the sales volume of domestic cars (excluding imported cars) in the same period was about 2.192 million units, covering 202 models. In order to ensure the accuracy of the data, Cheqq.com only counted the first complaint cases of these 202 models, and calculated that the average complaint sales ratio of cars in the first quarter of 2024 was 97.7 per 10,000, which was significantly higher than the average of 53.5 per 10,000 in the fourth quarter of 2023, and the quarterly complaint sales ratio regressed significantly.
The complaint sales ratio of 50 hot-selling models is better than the average of the same class
As a leading information collection platform for defective automobile products in China, Cheqq.com uses the "complaint sales ratio" evaluation system to analyze domestic car products in the first quarter of 2024. According to statistics, the average domestic sedan sales in the first quarter was 10,853 units (the average monthly sales volume was about 3,618 units), and a total of 62 of the 202 models exceeded the average sales value, becoming the best-selling sedan in the first quarter. Among them, there are 50 models that perform better than the first quarter of the domestic car complaint sales ratio of 97.7 per 10,000, in the domestic hot-selling cars have a good reputation foundation, product quality stability performance is better than other domestic car models, these hot-selling models complaint sales ratio specific performance is as follows:
The number of complaints and sales volume have deteriorated sharply
From the perspective of quarterly complaint volume and sales comparison, the number of car complaints rebounded in the first quarter, increasing by 21.8% compared with the fourth quarter of 2023, creating a new historical record for quarterly complaints. During the same period, sedan sales fell sharply in the first quarter, falling below 3 million units, down 27.3% from the previous quarter, but up slightly compared to the same period last year.
Judging from the changes in the complaint sales ratio of cars in each quarter, the complaint sales ratio of cars in the first quarter ushered in an explosion, which has gradually approached the 100/10,000 mark, once again refreshing the historical record of quarterly complaint sales ratio, and the overall performance has shown a sharp deterioration.
Compact car complaints rebound Medium and large car complaints about the sales ratio lag behind
In the first quarter, the number of complaints about compact cars increased significantly, rising 56.9% from the fourth quarter of 2023, returning to second place. In addition, the number of complaints about SUVs, medium and large cars, small cars, large cars, micro cars and others also increased to varying degrees month-on-month. In contrast, the number of mini vehicle complaints dropped significantly, down 20.6% quarter-on-quarter, to the lowest point in the past three quarters. Contrary to the trend of complaints, the sales of all model attributes generally declined in the first quarter, and only the sales of micro-surfaces increased month-on-month. Among them, sales of small cars fell the most, down 47.4% from the fourth quarter of 2023.
Judging from the complaint sales ratio of each model in the first quarter, the complaint sales ratio of all sedan models has increased compared with the fourth quarter of 2023, especially for medium and large vehicles, which once again exceeded the 100/100,000 mark, and the short-term complaint sales ratio has regressed significantly. In addition, the complaint-to-sales ratio of compact cars also increased significantly from the previous quarter, reaching an all-time high.
Other problems ushered in an outbreak The proportion of quality problems fell to a record low
In the first quarter, other problems of sedans ushered in an outbreak, accounting for an increase of 21.7 percentage points compared with the fourth quarter of 2023, which has exceeded 1/4 of the total. In the same period, the proportion of simple quality problems of cars has dropped significantly, down 26.9 percentage points from the previous quarter, which is less than 5% of the total.
The proportion of independent brands has fallen and Japanese brands have rebounded slightly
From the perspective of the proportion of countries in the first quarter, the number and proportion of independent brands on the list decreased compared with the previous quarter, of which the proportion decreased by 2 percentage points. Correspondingly, the proportion of Japanese brands increased by 2 percentage points in the quarter, and the performance rebounded slightly.
Data highlights:
Among the models on the list in this quarter, own-brand models still occupy the initiative, accounting for 7 of the top 10 on the list. However, from a ranking perspective, the overall performance is not as good as in the fourth quarter of 2023, and the ranking of some models on the list has declined. In contrast, although the number of Japanese brands on the list has increased slightly, the rankings are generally in the middle and lower reaches of the list.
Specifically, SAIC Volkswagen and FAW-Volkswagen were the big winners of the quarter, with four models each on the list, but the latter ranked significantly better than the former. In addition, the performance of FAW Hongqi this quarter is also remarkable, although there are only 2 models on the list, but all of them are among the top 10 on the list. Among them, Hongqi E-QM5 is tied with Tesla Model 3 for the first place on the list, and the short-term complaint sales ratio is outstanding. In the quarter, new energy models continued to perform well, accounting for half of the top 20 on the list. It is worth mentioning that AION S, as a frequent visitor to the list, has entered the top 5 on the list for 5 consecutive quarters, and the complaint sales ratio has always remained in single digits. In addition, Buick Micro Blue 6 entered the list again this quarter, and its ranking has improved, and the complaint sales ratio is also similar to that in the fourth quarter of 2023, and we hope to make persistent efforts.
During the quarter, a total of nine models of luxury brands made the list, the same number as in the previous quarter. Among them, BMW Brilliance and FAW Audi each have three models on the list, but the rankings are generally low. In contrast, Beijing Benz has entered the top 10 despite the small number of models on the list, and the overall complaint sales ratio is significantly better than that of BMW Brilliance and FAW Audi. In particular, the Beijing Benz E-class has once again entered the top 10 on the list after one quarter, and the complaint sales ratio has decreased significantly compared with the fourth quarter of 2023, and has dropped to single digits, and the short-term complaint sales ratio is remarkable.